Dubai PR Network, Online Press Release from Dubai and Middle East
 
Technology, Computers & IT(Technology)
Filter PR by
  
‘Maharat min Google' launches to grow digital skills of the Arab world
 
‘Maharat min Google' launches to grow digital skills of the Arab world
Google’s first digital skills program in Arabic designed to help youth find jobs, grow their careers or start their own businesses.
  • Online learning platform offers 100 lessons across 26 core topics, all in Arabic and free of charge
  • Google.org to award $1 million grant to INJAZ Al-Arab, a regional nonprofit organization, which will offer in-person trainings to students in rural areas and underprivileged communities
  • Google signs agreement with MiSK Foundation to roll out in-person trainings to students across Saudi Arabia in one year
  • Total of 200,000 people to be trained by INJAZ Al-Arab and MISK Foundation, with a target of 50% female participation 
Dubai, UAE, April 16, 2018:   Google announced today the launch of ‘Maharat min Google’, a free digital skills-building program in Arabic, in an effort to help people in MENA find jobs, advance their careers or grow their businesses. Based on a blended learning model, ‘Maharat min Google’ provides free courses, tools, and in-person digital skills training to students, educators, job seekers and businesses. 
 
The online platform — g.co/Maharat — has 100 lessons across 26 core topics in digital marketing that include search engine marketing, social media, video, e-Commerce, geo-targeting, and data analytics, among others. Google will provide a certificate upon completion of the full course, which takes about nine hours to complete. 
 
“We’re delighted to be bringing ‘Maharat Min Google’ to the Middle East and North Africa — our contribution to the future of the workforce in MENA. This program is free of charge, available in Arabic and accessible on any platform. ‘Maharat Min Google’ draws on our 20-year history of building products, platforms, and services that connect people and businesses, helping them grow and succeed online. We know how valuable digital tools are to MENA’s future and we at Google are proud to be an engine supporting their growth,” said Matt Brittin, Google’s president of business operations across Europe, Middle East and Africa. 
 
Google also signed an agreement with Mohammed bin Salman bin Abdulaziz Foundation (MiSK) which will conduct in-person trainings to more than 100,000 students across Saudi Arabia. Both collaborations with Injaz and MISK will target 50 percent female participation. Google is looking for further local partnerships across the region with governments, universities, private-sector businesses and nonprofits to expand the reach of its ‘Maharat min Google’ program. 
 
“At the Misk Foundation, we emphasize the importance of this initiative as it is an extension to the our commitment to develop the Saudi youth’s skills, focusing in particular on 21st century skills which will result in a ready-to-market generation as well as prepare the next generation of entrepreneurs and innovator. And since obtaining digital skills is the cornerstone to achieve this, the Misk Foundation partnered on this initiative with Google and the other participating and sponsoring organizations,' said Deema Al Yahya, Adviser and CEO of MiSK Innovation. 
 
Google also announced at the launch event that Google.org, Google’s philanthropic arm, is granting $1 million USD to INJAZ Al-Arab, a regional nonprofit organization, which will roll out in-person trainings to 100,000 students across 14 countries in MENA focusing on youth in underprivileged and  rural areas. 
 
Akef Aqrabawi, CEO of INJAZ Al-Arab, said: “We are very happy with Google’s support to offer digital literacy skills across the MENA region and to expand the reach of a program like ‘Maharat min Google’. We share a common vision with Google and want to support the Arab youth, especially those in rural areas and underprivileged communities, in preparing them for future job opportunities and in empowering them to become successful entrepreneurs.” 
 
In a recent study by the World Economic Forum, 1 in 5 jobs in the Arab world will require digital skills that aren’t widely available today . 51% of youth consider unemployment their biggest concern and only 38% believe their education gives them the skills they need to enter the workforce . In MENA, there are 30 million women educated, connected and of working age, which represents the largest economic opportunity in the region today.  More than 50% of university graduates are females , yet only 25% participate in the workforce.
 
Courses are available on g.co/Maharat and new lessons will be added in the future.


Posted by : Dubai PR Network Editorial Team
Viewed 9113 times
PR Category : Technology
Posted on : Monday, April 16, 2018  4:50:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Toshiba Releases New, Powerful Surveillance and Video Stream...
Next Story : KeyBS showcases latest payment technologies at Seamless ME 2...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
BodyO launches officially its AiPod for a full body check-up during the Gitex Future Stars [12048-Views]
The World of Aigner Wunderkammer [11755-Views]
Halloween “Catwoman” mask using BROW products [9754-Views]
Fifi & Friends - Now available at more outlets across the UAE [8924-Views]
Corum Heritage Eleganza- Dedicated to the stylish woman [8430-Views]
BOLLYWOOD PARKS™ Dubai introduces 11 new shows with a new line up of performances from var... [8430-Views]
Win up to 250,000 Gold coins at Malabar Gold & Diamonds this festive season [8394-Views]
Michael Kors to Introduce a Special-edition Whitney Handbag for the Middle East [7979-Views]
Dubai's newest social hub - Bar Baar introduces ‘Thela Baar Brunch' [7247-Views]
Dubai Shopping Festival Returns With Much-awaited Mega Raffles [7235-Views]
Hour Choice presents Coach Park Collection (Suede straps) [6960-Views]
Sunglasses Trends for Fall/Winter 2018 [6771-Views]
Saddle Up With kate spade Fall 2018 [6747-Views]
Introducing the Nokia 7.1 to the UAE [6259-Views]
Scuderia Ferrari Aspire Watch Special Edition Gift Set [6198-Views]
W Motors and Safe City Group introduce the BEAST PATROL at GITEX: One of the most advance... [6167-Views]
Be Thankful with Tub of Butter This Thanksgiving [5954-Views]
CITIZEN Unveils 100th Anniversary Limited Edition Collection [5905-Views]
Sharjah Government pavilion highlights digital transformation of Sharjah at GITEX 2018 [5874-Views]
Rado DiaMaster Ceramos Automatic [5850-Views]
Neymar Jr. Partners With GaGà Milano as Brand Ambassador [5453-Views]
Toyota's legendary King goes urban with the 2019 Land Cruiser Grand Touring Edition [5008-Views]
L'oréal Among the Top 10 of Thomson Reuters Diversity & Inclusion Index [4953-Views]
Nissan to Make Official On-track Formula E Debut [4898-Views]
Trust Corine de Farme for Sulfate-Free Baby Products [4819-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories