Dubai PR Network, Online Press Release from Dubai and Middle East
 
Marine Services(Shipping and Logistic)
Filter PR by
  
GROHE DESIGN Presents the New ATRIO Experience Cube at Fuorisalone in Milan
 
GROHE DESIGN Presents the New ATRIO Experience Cube at Fuorisalone in Milan

Dubai, UAE, April 23, 2018:  GROHE, the world's leading manufacturer of sanitary fittings, first unveiled an immersive ATRIO installation for guests at the newly renovated GROHE Milan showroom (Via Crocefisso 19) in April during the Fuorisalone. The monumental black experience cube allows visitors to immerse themselves into a multimedia experience depicting an abstract story of the new ATRIO collection – a story of the two distinct characteristics of ATRIO: elegance and precision. By standing in the middle of the cube, the spectators experience ATRIO with all their senses. The video sequences in combination with the music and a special water installation allow the guests to dive into the two defining attributes of the latest GROHE design highlight. “With the launch, GROHE welcomes a new era of design where we go beyond our well-known paths and create something truly meaningful – an icon. So ATRIO is a design more about what we didn’t do vs. what we did”, Michael Seum, GROHE’s Vice President Design, explains.

Timeless Elegance
The new ATRIO is a design where the typical temptations of strong luxury design elements were resisted. Its true elegance is formed by reduction and simplification, crafted solely from a singular geometry: a perfect circle which stands for efficiency, femininity and perfection. The cylindrical ring is further a highly symbolic form: a promise. The restraint of the design of the ATRIO collection ensures bringing, to any environment, a timeless elegance. 

The Ideal of Precision
In ATRIO, water precisely follows form. This engineering perfection made in Germany demanded a sense of craft balanced by technical expertise: “ATRIO‘s design restraint required technical experts to achieve new levels of engineering perfection. For this, design and engineering have to come together in precise harmony”, says Michael Seum. Furthermore, design permanence requires obsessive attention to detail and craft. Due to that, ATRIO is more than a faucet collection – it is the creative ideal of GROHE brought to life by German craftsmanship. 

The GROHE showroom is open to the public from the 17th until the 22nd of April between 10 am and 8 pm, except for Wednesday, the 18th of April, when the opening hours are 11 am to 2 pm.


Posted by : Dubai PR Network Editorial Team
Viewed 13328 times
PR Category : Shipping and Logistic
Posted on : Monday, April 23, 2018  9:18:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : DMCA explores the future of Dubai's maritime sector & discus...
Next Story : Dubai Maritime City Authority joins international maritime l...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Flormar's skincare range [10895-Views]
Childrenswear That Speaks With a Conscience [8692-Views]
Versace – Spring/Summer 2019 Collection [8510-Views]
Dubai Jewellers Come Together to Celebrate UAE Mothers [7967-Views]
Put your best skin forward for Spring/Summer 19' with Kocostar's Camouflage range [6130-Views]
Bentley Centenary Watch Celebrates a Proud Partnership [6027-Views]
The Amphis Ritual [5966-Views]
UL and Saudi Telecom Company announce plans to establish a Center of Excellence in Saudi A... [5917-Views]
Al-Futtaim Toyota and UAE Government Authorities confiscate 453,456 counterfeit car parts ... [5612-Views]
Now United to Perform at World Games' Opening Ceremony Pre-Show [5606-Views]
GROHE Shapes the Future of Water with a record number of innovations at ISH 2019 [5460-Views]
Pomsies launch six new Fabulous Friends! [5319-Views]
Al-Futtaim Honda launches the all-new Honda HR-V [5264-Views]
Time to Honour Our Moms with the Best from HONOR: Mother's Day Gift Guide [4904-Views]
Salvatore Ferragamo Timepieces - Spring/Summer 2019 Collection [4788-Views]
Malabar Gold & Diamonds awarded by ‘The Health Education and Promotion Department, Ministr... [4673-Views]
The UAE hosts the World [4648-Views]
Tonda 1950 Stone-set range [4630-Views]
New in this month at Home and Soul Dubai [4490-Views]
The Perfect Gift for Mother's Day [4209-Views]
Salvatore Ferragamo Timepieces – Spring/Summer 2019 Collection [4087-Views]
Region's Young Engineers Shine Light on Intelligent Energy Solutions at "Future Gener... [4087-Views]
The Balmain Haute Elegance Oval mirrors the brand's soul [3989-Views]
Go on, catch the summer moments [3837-Views]
Dubai Customs organizes women's “Tolerance Parade” in conjunction with International Women... [3794-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories