Dubai PR Network, Online Press Release from Dubai and Middle East
 
Marine Services(Shipping and Logistic)
Filter PR by
  
GROHE DESIGN Presents the New ATRIO Experience Cube at Fuorisalone in Milan
 
GROHE DESIGN Presents the New ATRIO Experience Cube at Fuorisalone in Milan

Dubai, UAE, April 23, 2018:  GROHE, the world's leading manufacturer of sanitary fittings, first unveiled an immersive ATRIO installation for guests at the newly renovated GROHE Milan showroom (Via Crocefisso 19) in April during the Fuorisalone. The monumental black experience cube allows visitors to immerse themselves into a multimedia experience depicting an abstract story of the new ATRIO collection – a story of the two distinct characteristics of ATRIO: elegance and precision. By standing in the middle of the cube, the spectators experience ATRIO with all their senses. The video sequences in combination with the music and a special water installation allow the guests to dive into the two defining attributes of the latest GROHE design highlight. “With the launch, GROHE welcomes a new era of design where we go beyond our well-known paths and create something truly meaningful – an icon. So ATRIO is a design more about what we didn’t do vs. what we did”, Michael Seum, GROHE’s Vice President Design, explains.

Timeless Elegance
The new ATRIO is a design where the typical temptations of strong luxury design elements were resisted. Its true elegance is formed by reduction and simplification, crafted solely from a singular geometry: a perfect circle which stands for efficiency, femininity and perfection. The cylindrical ring is further a highly symbolic form: a promise. The restraint of the design of the ATRIO collection ensures bringing, to any environment, a timeless elegance. 

The Ideal of Precision
In ATRIO, water precisely follows form. This engineering perfection made in Germany demanded a sense of craft balanced by technical expertise: “ATRIO‘s design restraint required technical experts to achieve new levels of engineering perfection. For this, design and engineering have to come together in precise harmony”, says Michael Seum. Furthermore, design permanence requires obsessive attention to detail and craft. Due to that, ATRIO is more than a faucet collection – it is the creative ideal of GROHE brought to life by German craftsmanship. 

The GROHE showroom is open to the public from the 17th until the 22nd of April between 10 am and 8 pm, except for Wednesday, the 18th of April, when the opening hours are 11 am to 2 pm.


Posted by : Dubai PR Network Editorial Team
Viewed 6545 times
PR Category : Shipping and Logistic
Posted on : Monday, April 23, 2018  9:18:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : DMCA explores the future of Dubai's maritime sector & discus...
Next Story : Dubai Maritime City Authority joins international maritime l...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Grand Mall Opens the 52nd Outlet in Al Musallah - Sharjah [12578-Views]
LOOTAH Perfumes launches four new springtime fragrances for Him and Her [10163-Views]
Meet the FOREO family as they share their top tips for radiant skin during the holy month [9284-Views]
Amani Glam Collection [8375-Views]
LOOTAH Perfumes launches fragrant oud ‘Ambwood' [8247-Views]
Experience 5 Seconds to New Skin with OXYGEN-PEEL from Filorga [8040-Views]
Three Trends to Try with Palladio Beauty [7997-Views]
Lip Stick to my Heart - GOSH New Collections [7472-Views]
Lexus sweeps two podium finishes at round two of 2018 AUTOBACS SUPER GT 500 series [7222-Views]
Carrera UAE Exhibition [6765-Views]
Toyota Rush makes a new beginning in the UAE [6436-Views]
New Master Maserati Driving Courses for 2018 [6423-Views]
Max Fashion Reveals Latest 2018 Fashion Trends at Exclusive Trunk Show [6332-Views]
bebe Launches First Ever Ramadan Capsule Collection [6320-Views]
Care for your baby's sensitive skin with Corine de Farme [5960-Views]
Spinneys Puts Local Food Heroes in the Spotlight this Ramadan [5862-Views]
Global Light and Power Celebrates 10 Years with the Opening of their New Showroom in Dubai [5728-Views]
Enhance your natural beauty while staying active with The Body Shop's Sportify Make-up Lin... [5710-Views]
Ethereum - Second In A Series Of Exclusive Cryptocurrency Watches Launched [5704-Views]
‘Tree of Life' Continues to Change Lives at Arabian Center, This Ramadan [5655-Views]
Mads Mikkelsen Spotted on Red Carpet at Cannes Wearing Ulysse Nardin Masterpiece [5588-Views]
Dubai Holy Quran Radio launches new special programmes for Ramadan [5575-Views]
Celebrate a Traditional Ramadan at the First Swissôtel in Dubai [5423-Views]
Beautiful Kaftans for Ramadan from GUESS [5344-Views]
Ramadan-Inspired Sandro SS18 Pieces [5338-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories