Dubai PR Network, Online Press Release from Dubai and Middle East
 
Food, Beverages & Restaurant(Food Industry)
Filter PR by
  
TBWA\RAAD wins regional Creative mandate for Mai Dubai
 

Dubai, UAE, 25th April 2018:   Mai Dubai LLC, the Dubai based Bottled Water company, has appointed TBWA\RAAD as its lead Creative Agency of Record after a competitive pitch process that included several leading agencies in the Middle East. The new partnership will come into effect this month and will see TBWA\RAAD and Mai Dubai collaborate on creative development, market strategy development and brand positioning across multiple platforms and disciplines in the UAE and across the wider region. 

TBWA\RAAD is tasked with strategic direction and brand positioning across all touchpoints. It will plan, create and implement integrated communications strategies for Mai Dubai in the UAE and beyond, aiming to further reinforce the brands position as a dominant player in the bottled water category, and to fast track its regional and global ambitions. TBWA\RAAD will also work with Hearts & Science on Mai Dubai’s media planning & buying.

Confirming the appointment, Jay Andres, CEO of Mai Dubai said: “TBWA\RAAD impressed us with their data-driven approach as well as proposals on how to take the brand to the next stage. They were particularly in tune with our objective to take a Dubai brand and turn it into a regionally recognised and preferred one. We are happy with our choice and look forward to a productive partnership as we grow to be a region-leading, sustainable and innovative bottled water provider.”

“Mai Dubai has embarked upon a transformative journey to become the most recognized and aspirational water brand in the UAE and across the wider region,” said Reda Raad, CEO of TBWA\RAAD. “We are re-evaluating its brand-building efforts and practices in light of what data science has revealed and aim to strengthen its brand positioning. We look to successfully implement creative concepts that will help the brand consolidate its presence in the larger, more diverse market place that makes up the Middle East region.”

Mai Dubai has been in commercial operations since early 2014. Last year, it broke ground on its expansion project, which will more than double its yearly production and place the brand in the leadership position by 2021. The state-of-the-art facilities include a fully automated high-bay warehouse, high-output modern production equipment and a 1.1 km monorail to ease transport of finished goods and raw material. 

Saad Samadi, Head of Marketing of Mai Dubai, said: “TBWA\RAAD presented a very well-articulated vision for the Mai Dubai brand. In addition there seems to be clear synergy in our way of thinking and good chemistry amongst our teams. We look forward to working with them and to achieve our steep targets together, from being the fastest growing water brand in the UAE to the fastest growing across the Middle East.”

TBWA\RAAD is a leading creative agency in the Middle East, founded on a vision of Disruption® and a commitment to overturning cultural and market conventions. The agency specialises in anticipating future trends and defining unique strategic platforms. It was named Agency of the Year and TBWA\Worldwide was crowned Network of the Year at the Dubai Lynx International Festival of Creativity 2018, winning an unprecedented eight Grands Prix and a host of other awards during the festival. 


Posted by : Dubai PR Network Editorial Team
Viewed 13707 times
PR Category : Food Industry
Posted on : Wednesday, April 25, 2018  10:08:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Delight Your Iftar with Barbecue Delights' Indo-Pak Offering...
Next Story : Big Chefs to offer memorable Iftar experiences
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [8296-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [7131-Views]
Think LUNETTE for an earth-friendly period [6680-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [5313-Views]
ACE launches its new and inspirational Outdoor collection [5240-Views]
Chain Reaction [5203-Views]
Dress for Diwali With the Rack by Kachins [5094-Views]
Sandro Launches Evening Capsule Collection [4880-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4831-Views]
Celebrate guilt-free shopping to your fullest! [4752-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [4728-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [4691-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [4551-Views]
Handbags and Gladrags [4538-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [4386-Views]
A new model for the ladies enriches the Corum AC-One collection with luscious femininity [4209-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [4178-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [4099-Views]
The S Hotel Al Barsha reveals five new food and beverage offerings [4026-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [4020-Views]
Saif bin Zayed unveils first floating Smart Police Station [4014-Views]
Dubai Land Department welcomes Saudi Minister of Housing [4008-Views]
Save the Children Jordan launches TREE program “Transforming Refugee Education towards Exc... [3941-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3928-Views]
Sofas for Lavish Lounging from 2XL Furniture & Home Decor [3904-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories