Where She Will Reveal Her Beauty Secrets to Make Every Woman in UAE Feel Like a Star
Dubai, UAE, May 21, 2018: Following the incredible success of her Middle East debut with Beauty Wonderland openings in The Avenues mall, Kuwait and Doha Festival City, Qatar, Charlotte Tilbury is set to continue to Tilburise the Middle East with the launch of two new doors in Dubai, revolutionising the way women shop beauty for an unforgettable shopping experience. Charlotte’s Dubai flagship Beauty Wonderland store boasting 1688 sq ft. will open in The Dubai Mall on 28th June just steps away from The Dubai Mall Aquarium, with a secondary Charlotte Tilbury Beauty counter opening on 5th July in The Perfumery of The Dubai Mall’s new extension. The expansion into Dubai is in partnership with retail franchise operator M.H Alshaya Co.
“I have always loved the Middle East and Dubai, Arab women understand the power of makeup more than anyone else. They share my passion for the best!! I have waited for this moment for so long because it was so important to me to create an incredible Beauty Wonderland here in Dubai that would make everyone’s beauty dreams come true… the Dubai Mall is the largest mall in the World and it’s such an incredible, magical space and I feel it’s the perfect setting for my brand.”
Step under the Hollywood theatre lights and through the night crimson doors into Charlotte’s
record-breaking makeup world, where the winding red carpets of Hollywood, the backstage buzz of fashion week, and the expert artistry of Charlotte’s 25+ year career as the world’s #1 celebrity makeup artist combine with her award-winning, easy-to-use, easy-to-choose makeup range.
In amongst the deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables, you’ll find a first-of-its-kind, ground-breaking Magic Mirror that morphs your face to Charlotte’s 10 iconic looks in seconds. Whether you are 18 or 80, Charlotte has the right realms, tools, tricks and expert tips to make you look and feel your most beautiful in this space, to make you dream and make your beauty dreams come true.
At the heart of the brand is the 10 Looks makeup wardrobe. One woman, 10 looks – like a wardrobe of little black dresses, these color-curated, off-the-peg, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as put together by Charlotte. Unique to the range, women can choose by personality, lifestyle & preference. A new campaign of the 10 looks, exclusive to the Middle East region, was unveiled for the launch in Kuwait at the end of last year. The campaign features influencer and model Cindy Kimberley.
Charlotte Tilbury Beauty fans can immerse themselves in Charlotte’s glamorous world of award-winning makeup, skincare and scent and discover her backstage, red carpet and celebrity beauty tips and tricks with Charlotte’s Team Tilbury who travel the world with Charlotte working backstage and with celebrity red carpet clients, with bespoke makeover services from ‘Quick Tricks’ to full ‘Tilbury Transformations’.
Charlotte’s flagship Beauty Wonderland in Dubai is made up of clearly sign-posted beauty worlds:
‘‘Mirror, Mirror will you say, which look should I be TODAY.?’
Experience Charlotte Tilbury’s award-winning makeup range through the power of Charlotte’s Magic Mirror. The cutting-edge mirror transforms into a fully interactive camera screen as soon as you stand in front of it. It morphs the 10 Looks from Charlotte’s famous ‘10 Looks Wardrobe’ onto your face so you can try on 10 looks instantaneously then save and buy the one you love. You can even see what a contour looks like, it’s make-up made easy!
CHARLOTTE’S SUPERSTAR WALL
A first for the region, Charlotte’s Superstar Wall will allow customers to select and view content including exclusive behind-the-scenes tips, tricks and secrets plus tutorials for Charlotte’s iconic products. When a customer selects their product from the wall, content will automatically play on the screen above.
The ultimate lip club showcasing the full lip collection from Charlotte’s celebrity Hot Lips collaboration to Hollywood Lips and Matte Revolution. With reds from brilliantly bold to rich and sultry, pop pinks and punchy corals there is a lip shade and texture to suit every woman.
MAGIC SKIN CLINIC BAR
Discover the full, award-winning skincare collection at the incredible Charlotte’s Magic Skin Bar. From her iconic, worldwide favourite Charlotte’s Magic Cream to the breakthrough Instant Dry Sheet Facial Mask and Magic Night Cream.
CHARLOTTE’S ICONIC 10 LOOKS WARDROBE
Charlotte’s iconic makeup wardrobe showcasing her revolutionary 10 Looks on digital influencer and model Cindy Kimberly. The ten off-the-peg, colour-curated looks, that consist of the perfectly blended eye, cheek and lip colour you need to become the Dolce Vita, the Rebel, or the Rock Chick etc.
TEAM TILBURY PRIVATE BEAUTY BOUDOIR
Charlotte’s Team Tilbury makeup artists– who accompany her around the world and work with all of the A-list stars offer red carpet ready ‘transformation appointments’ in store. The private areas feature decadent vanity tables inspired by those belonging to Elizabeth Taylor and Marilyn Monroe and offer a more intimate experience or can be booked out as a group. Experience my get-the-job interview makeover, bespoke bridal and bridesmaid consultations, or special occasion makeup for a get together with friends!
CHARLOTTE’S GIFT SHOP – EASY TO CHOOSE, EASY TO USE, EASY TO GIFT…
Charlotte’s Beauty Wonderland is a gifting paradise of perfect presents for everyone on your gift list. Everything is clearly signposted so even boyfriends and husbands will be able to navigate their way towards finding your dream gift. A gift concierge will help you to find the gift that says everything you need it to, wrap it and personalise it.
The unique gifting service allows you to personalise your chosen products with a bespoke 5-minute engraving service, perfect for baby shower, birthday or Eid gifting.
HOUSE OF ROCK N’ KOHL – INSTANT LIP BAR & EYE BAR
Showcasing Charlotte’s epic portfolio of work – from influential Vogue covers to admired campaign shoots – The House of Rock ‘N’ Kohl is a fabulous world of make-up magic for those looking to learn new quick tricks and experiment. It offers 30 minute consultations to re-create iconic looks of the past and present. Whether you want the Hot Lips look of Miranda Kerr and Kim Kardashian-West, or you want to learn an easy, quick Feline Flick, Charlotte’s Team Tilbury Artists are on hand to show you how.