Dubai PR Network, Online Press Release from Dubai and Middle East
 
Jewellery & Watches(Lifestyle)
Filter PR by
  
The Rado True Phospho wins 2018 Good Design Award®
 
The Rado True Phospho wins 2018 Good Design Award®

Rado adds another prestigious international design award to its collection

Dubai, UAE, June 10, 2018:  Collecting its second design award this year, Swiss watch brand Rado has once again proven its status as a forward thinking player in the design world. This time the brand has received the prestigious 2018 Australian Good Design Award® for the True Phospho - a collaboration with Swiss design studio Big-Game.

Competing in the Product Design category, the True Phospho was evaluated on criteria including design, innovation and impact. 

The Rado True is a signature Rado timepiece crafted in high-tech ceramic – the material for which the brand has become famous.  Rado asked six renowned international designers to apply their individual vision to this popular model, under the theme of lightness and minimalism. Swiss design trio Big-Game created the True Phospho – a pared down piece that focused on removing, rather than adding design elements.

Housed in a 40 mm matt black high-tech ceramic case with matching bracelet, the award-winning Rado True Phospho embraces minimalism, but with a typical Rado twist. The black brass dial is perforated, allowing the quality Swiss automatic movement below to shine through – a thoroughly modern approach to the traditional skeleton watch. The perforations also provide an opportunity for the application of the luminescent indexes, which are created by filling the empty spaces with Super-LumiNova® to create geometric shapes. Additionally, the hour and minute hands are tipped with Super-LumiNova, while the second hand is fully coated in the glow-in-the-dark substance.

The watch was produced in a limited edition of 1,003 pieces – 1,000 for the general public, and one for each of the Big-Game designers.

“At Rado, we are absolutely delighted to have won the prestigious Australian Good Design Award® for our collaboration with Big-Game. Our commitment to providing the very highest level of design we can is second to none and we are proud to be able to add another award to our collection,” commented Rado CEO Matthias Breschan. 


Posted by : Dubai PR Network Editorial Team
Viewed 38674 times
PR Category : Lifestyle
Posted on : Sunday, June 10, 2018  11:42:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Dubai to Witness the First Ever Jewellery Season With Grand ...
Next Story : CSR Initiatives by Malabar Gold & Diamonds continues in full...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
The Overnight Success Podcast Brought to You by Maria Hatzistefanis [60921-Views]
Glisten & Glow this Festive Season with Skin Republic Masks [58499-Views]
D1 Milano Launches Exlcusive Limited Edition Collection –The Khaleeji [56852-Views]
The Incredible Power of the Mushroom! [54845-Views]
GaGà Milano unveils six extra-special watches to celebrate Neymar's genius [54412-Views]
Carl F. Bucherer Celebrates Its Anniversary With the Heritage Tourbillon Double Peripheral... [54363-Views]
Beware of Cheap Beauty Deals: They May End Up Being More Costly [54272-Views]
8 Jours Grande Taille - a new avatar on iconic timepiece [53784-Views]
Get Ready for The Festive Season with The Body Shop's Enchanted by Nature Gift Collection [52039-Views]
Tissot Lady Heart Flower Powermatic 80 [52021-Views]
Sukin's Top Holiday Picks for a Supple-Skin Winter Season [51576-Views]
Switch your hair colour safely for the new season with Rahua's Color Full range [50234-Views]
Omega Raises Its Warranty On All Watches to 5 Years [49526-Views]
Everyday care for your baby's hair with Fifi & Friends! [49190-Views]
Bringing you warmth and shine this festive season [47934-Views]
Season's Greetings 2018 [35063-Views]
Twelve Holiday Gifts for the Beauty-Obsessed Woman [32379-Views]
The Smile Bar Opens Its First Store in the UAE [30091-Views]
Chloé Eyewear's Feminine Appeal Seen Through the Lens of the New “Rosie” Style [11395-Views]
#MKGO Bold: Michael Kors Unveils Bold New Arrivals [9046-Views]
Triumphant First Daman Dxb Swimfest at Jumeirah Beach Hotel [7967-Views]
Purely Pandora Classics With a Twist [7668-Views]
Indulge Your Love for Animal Print with M&S [7192-Views]
Alina Anwar Couture Launches in UAE [7088-Views]
Must-have festive Christmas jumpers and tees for the whole family [6661-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories