Dubai PR Network, Online Press Release from Dubai and Middle East
 
Jewellery & Watches(Lifestyle)
Filter PR by
  
The Rado True Phospho wins 2018 Good Design Award®
 
The Rado True Phospho wins 2018 Good Design Award®

Rado adds another prestigious international design award to its collection

Dubai, UAE, June 10, 2018:  Collecting its second design award this year, Swiss watch brand Rado has once again proven its status as a forward thinking player in the design world. This time the brand has received the prestigious 2018 Australian Good Design Award® for the True Phospho - a collaboration with Swiss design studio Big-Game.

Competing in the Product Design category, the True Phospho was evaluated on criteria including design, innovation and impact. 

The Rado True is a signature Rado timepiece crafted in high-tech ceramic – the material for which the brand has become famous.  Rado asked six renowned international designers to apply their individual vision to this popular model, under the theme of lightness and minimalism. Swiss design trio Big-Game created the True Phospho – a pared down piece that focused on removing, rather than adding design elements.

Housed in a 40 mm matt black high-tech ceramic case with matching bracelet, the award-winning Rado True Phospho embraces minimalism, but with a typical Rado twist. The black brass dial is perforated, allowing the quality Swiss automatic movement below to shine through – a thoroughly modern approach to the traditional skeleton watch. The perforations also provide an opportunity for the application of the luminescent indexes, which are created by filling the empty spaces with Super-LumiNova® to create geometric shapes. Additionally, the hour and minute hands are tipped with Super-LumiNova, while the second hand is fully coated in the glow-in-the-dark substance.

The watch was produced in a limited edition of 1,003 pieces – 1,000 for the general public, and one for each of the Big-Game designers.

“At Rado, we are absolutely delighted to have won the prestigious Australian Good Design Award® for our collaboration with Big-Game. Our commitment to providing the very highest level of design we can is second to none and we are proud to be able to add another award to our collection,” commented Rado CEO Matthias Breschan. 


Posted by : Dubai PR Network Editorial Team
Viewed 4660 times
PR Category : Lifestyle
Posted on : Sunday, June 10, 2018  11:42:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Dubai to Witness the First Ever Jewellery Season With Grand ...
Next Story : CSR Initiatives by Malabar Gold & Diamonds continues in full...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Marchon Eyewear Summer 2018 Collections [9522-Views]
du Distributes Eid Gifts at Al Jalila Children's Hospital [9211-Views]
Al-Futtaim ACE celebrates Eid with exciting offers and activities [8589-Views]
24 hour Mega Sale at Dalma Mall! [8351-Views]
Filorga introduces two new additions to its UV-BRONZE range offering a comprehensive range... [7729-Views]
Purify Your Skin with Skin Republic [7534-Views]
A Sparkling Gift Guide for Eid al-Fitr by Mouawad [6930-Views]
Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV - to the UA... [6112-Views]
Rapid renewal of smartphone portfolio brings next generation Nokia 5 and Nokia 3 to fans ... [5704-Views]
Captivate Your Senses with Marks & Spencer's Exclusive Oud Collection [5490-Views]
Stylish men's watch - BU4018-11H - with rose gold case and black dial is a real beauty [5423-Views]
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments [5398-Views]
Hamdan Bin Mohammed Heritage Center distributes Eidia on first day of Eid [5356-Views]
Crowe Horwath announces global rebrand to “Crowe” Sometimes a smart decision is a simple... [5350-Views]
iVOOMi Smartphones Enter the UAE Market Exclusively on SOUQ.com [5313-Views]
New open-air member of the AMG GT family [5295-Views]
The Summer Just Got Sweeter with the New Palm Candy Collection from Max [5264-Views]
Abu Dhabi Treats Eid Al Fitr Visitors to Shopping Bonanza with 90% Discounts Across 15 Sel... [5209-Views]
All Abroad… Mobile Cinema Bus presented by Pert Plus [5148-Views]
Tissot Chrono XL Tour de France Special Edition Cycling just got big [4892-Views]
Skydance: The Sun – shining amid the immensity of the galaxy [4801-Views]
Hair Rituel by Sisley Now available at Paris Gallery [4752-Views]
Great Moments Manero Flyback accompanies Swiss National Soccer Team To Russia [4673-Views]
The Lacoste Moon Collection [4648-Views]
Boss watches presents Master Collection [4630-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories