Dubai PR Network, Online Press Release from Dubai and Middle East
 
Furniture & Fixtures(Home, Furniture and Interiors)
Filter PR by
  
Feel Alive Again With the New IKEA 2019 Catalogue
 
Feel Alive Again With the New IKEA 2019 Catalogue

Newly launched 2019 catalogue makes its way to the UAE celebrating the different ways we live at home 

Dubai, United Arab Emirates, 16 August 2018:  IKEA, the region’s favourite Swedish home-furnishing retailer, has launched the 2019 catalogue in its 75th year, at an exclusive event at Marsa Plaza - Dubai Festival City, Residential Apartments by celebrating the many different needs that people have in their lives at home and inviting them to feel alive again. As one of the most widely distributed prints in the world, produced in 35 accessible languages, the catalogue is now available in the UAE. 

This year, seven homes have been created as the base for the IKEA catalogue. They each tell stories of different lives, and the catalogue invites the world to an “open house” in these homes which are filled with inspiration for everyday life. 

“At IKEA we are obsessed with life at home and each year we conduct in-depth research to further understand what matters to us all so that we can address real life needs in our catalogue to make people’s homes better.” explains Vinod Jayan, Managing Director at IKEA UAE, Qatar, Oman and Egypt. 

Through research presented in the IKEA “Life at Home” report about people’s needs and dreams for their homes around the world, having “too much stuff” is the single biggest cause of stress in the home. Globally, 27% of people think that society puts pressure on them to live minimally. 49% of people say that the main cause of their domestic arguments is due to clutter, and in many homes, there is a battle of clutter versus minimalism. 

“We want you to unshackle yourself from what you think is expected of you and rather make room for yourself at home, so you can truly feel alive again. Your home is a place to spend quality time and enjoy what matters to you the most. Whether you have a busy home with people of all ages under one roof, trying to create a calming space in a stressful city, or looking to live more sustainably – the new catalogue spread gives easy to follow steps to apply to your home. We are also happy to announce the launch of our new seamless online shopping experience. A fully integrated e-commerce website that allows you to shop from anywhere you are.” Vinod Jayan, Managing Director at IKEA UAE, Qatar, Oman and Egypt. 

As it celebrates 75 years of IKEA’s legacy, the new catalogue also includes a diverse range of furnishings and fittings for the home which reflect its Swedish heritage and other cultural influences from around the globe. True to its ethos, the 2019 edition is also full of features and content that not only offers design inspiration, but promotes the idea living sustainably and provides practical solutions in which to do so. 

Vinod Jayan concludes, “Sustainability, awareness and action are all principles in which we operate on. The 2019 catalogue is a mirror of these ideals. We hope that we trigger a similar approach to life in our customers, helping them live fulfilled and meaningful lives in the pursuit of conservation and charity.” 

IKEA stores across UAE will be inviting shoppers to join them in celebration of IKEA’s 75 years birthday celebrations, over a course of continuous weekends through September to December, with numerous fun-filled family activities, children’s workshops, cooking classes and workshops for adults. 


Posted by : Dubai PR Network Editorial Team
Viewed 29768 times
PR Category : Home, Furniture and Interiors
Posted on : Thursday, August 16, 2018  10:26:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : 2XL launches Hemlock corner sofa set
Next Story : 2XL's Nicola dining furniture creates a welcoming space to e...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
AIGNER - Mother's Day [12560-Views]
Why User Experience is Essential for Travel Business Growth? [9882-Views]
Step Up Your Skincare Game with Rodial's New Pink Diamond Products [7454-Views]
Foreo Reveals Red Carpet Secrets for Fresh & Glowing Skin [6167-Views]
Tissot T-Wave Bicolour Glamour always! [5783-Views]
Hot SS20 New Launches From Rodial For Your Make-Up Kit [5758-Views]
ASICS Spring / Summer 2020 Collection [5697-Views]
Dubai Customs Launches Official Page on Linkedin [5527-Views]
COLOR WOW Launches EXTRA Mist-ical Shine Spray [5356-Views]
Foreo Set to Break the Beauty Stratosphere According to Experts [5331-Views]
Mother's Day Gift Guide 2020 [5051-Views]
Offering a Better Insight Than Stocks [4819-Views]
Kuwait Lands UAE Aquabikes Pro' Victory as Hammadi Secures Double Title Success [4673-Views]
Jaguar Land Rover on Tour Sheikh Hamdan's Falcons Dominate Hurr Category in Fakhr Al Ajyal... [4300-Views]
Race Day Edit [4233-Views]
St Valentine's Day' [4197-Views]
Max Mara Valentines Special [4044-Views]
Costa Coffee Introduces 4u Healthy Food Range Across All UAE Stores in Partnership With Le... [3989-Views]
Best Gifting Picks for Him & Her This Valentine's Day From Grand Optics! [3989-Views]
Ortendahl Makes Team Abu Dhabi Debut in Kuwait as Al Mulla Launches Bid for Third World T... [3983-Views]
HONOR Launches the Iconic Glass Designed HONOR 20 in the UAE [3928-Views]
Dina Akesbi joins Clio Beauty on the Professional Beauty GCC Mainstage on 18th Feb! [3843-Views]
Cisco Accelerates Applications in a Hybrid Multicloud World [3800-Views]
Kingdom of Saudi Arabia Leads with World's First National Hyperloop Study, in Partnership ... [3727-Views]
NYU Abu Dhabi Researchers Design Proteins That Can Be Utilized to Combat Alzheimer's Disea... [3721-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories