Dubai PR Network, Online Press Release from Dubai and Middle East
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
Your skin needs more than just sunscreen
 
Your skin needs more than just sunscreen

Dubai, UAE, September 10, 2018:  Even towards the end of the Arabian summer, Dubai temperatures can soar well beyond 45 degrees Celsius. While most of us remain indoors during the day, when we do venture out it is important to consider the risks of being in the sun protection-free. Ultraviolet B rays in sunlight cause burning while Ultraviolet A penetrates deeper into and ages the skin. The effects are magnified when you are on a yacht or fishing boat with the water reflecting even more of these rays.

Research has identified that as much as 90 percent of visible skin aging is caused by harmful Ultraviolet (UV) rays from the sun , and that wearing sunscreen can reduce photo-aging by 24 percent; more importantly it can cut melanoma risk by as much as 50 per cent. 

The right protective clothing can not only protect against sunburn but also reduce the risk of skin cancer. An SPF rating of 50 can block about 98 percent  of UV rays. Today’s technological advances in fabrics add considerable protection from UV radiation and, unlike sunscreen, don’t need to be messy or reapplied several times during the day. 

Even while covering up from head to toe during the summer, regular day-to-day clothing allows UV rays to pass directly through its weave to reach the skin. The smaller the weave the fewer number of UV rays pass through. But, this often means that clothing isn’t breathable and you might be sacrifice comfort. Also, when such fabrics get wet, due to sweat or being in water, any effectiveness to reduce sunlight exposure is reduced by as much as 50 percent. 

Based on their ability to deflect sunlight, sun-protective clothing is rated in UPF and this rating  is based on the content, weight, color, and construction of the fabric. Designed for the hottest summers, Columbia’s Omni -Shade™ can block Ultraviolet A and Ultraviolet B rays and reduces the need for sunscreen lotions. To keep you cool and sweat-free, the wicks in fabrics incorporating Omni-Wick™ Evap pull moisture away from the body so that sweat can evaporate quickly. 

Incorporating Omni -Shade™ and Omni-Wick™ Evap, the Solar Chill Short Sleeve Shirt that is perfect for any terrain, adds sun deflecting technology with UPF 50 protection. Its little dots reflect the sun's rays so well that the fabric will shimmer in any light. The stronger the light, the harder it’s working. 

Making you look good both on and off the water, Columbia’s “Performance Fishing Gear” (PFG) line goes one step further and adds quick drying capabilities further to being more lightweight and is also SPF rated to protect you from the sun in comfort and style.

 


Posted by : Dubai PR Network Editorial Team
Viewed 11322 times
PR Category : Fashion
Posted on : Monday, September 10, 2018  5:09:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Global brands with lowest cost at Karama Ware house sale fro...
Next Story : American Dream: A Capsule Collection Celebrating Guess' Icon...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Flaunt your gravity-defying hairstyles to become the face of our brand [10181-Views]
Sony Unveils Newest Products and Introduces Latest Efforts from Entertainment Businesses ... [7899-Views]
Hask's Winter Care for Your Hair [7710-Views]
Celebrate Valentine's Day with GUESS [7668-Views]
New Lamborghini Huracán EVO: elevation of technologies for amplified driving pleasure [7058-Views]
Start the Year with some TLC and enjoy the fantastic offers at The SPA at Steigenberger Ho... [7015-Views]
Rolls-Royce Motor Cars Achieves Historic Business Record [6856-Views]
Trend Alert: Stay Timeless and Classy With a D1 Milano Timepiece [6808-Views]
Tissot Chemin des Tourelles [6429-Views]
Nokia 8 Sirocco blends premium craftsmanship and latest innovation with Android™ 9 Pie upg... [6265-Views]
Gharib Lands Al Shira'aa Double As One-Star Event Comes To A Close [6143-Views]
LG Electronics' Promise of AI for an even Better Life Delivered at CES 2019 Keynote [5960-Views]
Continental Commissions First Driverless Tyre Test Vehicle [5893-Views]
19 reasons to fly with British Airways in 2019 [5752-Views]
Hankook 24 Hours of Dubai kicks off the 2019 season for Audi [5618-Views]
Celebrate the Month of Love with a Brighter Smile at The Smile Bar [5478-Views]
Global Village presents Scheherazade, a timeless tale of intrigue and adventure [5124-Views]
HP Opens CES 2019 with Stunning Displays, PCs and Security Innovations [5087-Views]
Malabar Gold & Diamonds opens a new showroom in Millennium Dubai Airport Hotel to cater to... [5002-Views]
Longchamp Spring/summer 2019 Show [4996-Views]
Eberhard & Co. Main Sponsor of Winter Marathon 2019 [4776-Views]
Introducing Burberry Bespoke Fragrances [4660-Views]
Turkish Airlines reached the 80.2% Load Factor in December 2018. [4654-Views]
Always take the front row with this 7.2” supersized smartphone screen [4569-Views]
Samsung Smart TVs to Launch iTunes Movies & TV Shows and Support AirPlay 2 Beginning Sprin... [4386-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories