Toyota wins Most Preferred SUV Car Brand of the Year at The 2018 Filipino Times Awards
Dubai, United Arab Emirates, September 17, 2018: Al-Futtaim Toyota, leader in sustainable mobility in the UAE since 2008, took home “Most Preferred SUV Car Brand of the Year” award at The 2018 Filipino Times Awards. The unanimous win came following a rigorous round of voting through public survey, settling the battle of the most favoured brands by the Filipino community in the UAE. The voting included a total of 12 automotive brands and several categories such as dining, banking, electronics, shopping outlets.
Commenting on the win Saud Abbasi, Managing Director of Al-Futtaim Toyota said, “We are delighted to have been voted the top car brand in the SUV category by the Filipino community for the second time. Filipinos make up a significant percentage of our customer base, historically the Toyota RAV4 dominated the sales of SUV amongst our Filipino customers, followed by Fortuner. However, this year we have expanded the SUV segment with our newest 7-seater, Toyota Rush, which is proving to be one of the most attractive products among our discerning Filipino customers as it combines space and solid road performance, with top-level fuel economy, and Toyota-guaranteed dependability, all packaged in a stylishly designed body.”
Following a recent survey, Al-Futtaim Toyota found that the majority of Filipino customers are Dubai-based as opposed to other emirates, and the median age for both male and female buyers is 35-44 years old.