New video campaign links the beauty of the Portofino with the unique values of the Middle East
Dubai, 23 September 2018 – Ferrari pays tribute to the deep-rooted characteristics and unique values of the Middle East with a new ‘Portofino’ campaign; a breathtaking series of videos showcasing the attributes of four Middle Eastern countries, as celebrated by the stunning design and performance of the Ferrari Portofino.
In the series, the Portofino is exhilaratingly shot tackling the city streets and mountain terrain of the UAE, Saudi Arabia, Lebanon and Oman. The latest release from the Maranello stable underlines its versatility by creating a brilliant affinity between its award-winning attributes and the values of each location; design in UAE, sportiness in Saudi Arabia, elegance in Lebanon and adventure in Oman.
The Ferrari fan is therefore opened up to a new breed of exhilaration, travelling through a spectrum of emotions, resulting in powerful content that will ensure the Ferrari Portofino claims pride of place in the hearts and minds of local communities, stoking passion amongst luxury lovers around the region. This safeguards the formidable reputation and history of commercial success in the Middle East, that is underpinned by a true customer understanding of Ferrari’s brand values.
The videos also drive home the sublime elegance, sportiness, innovation and exclusivity that has distinguished every California model since the 1950s and is so lovingly embraced in the all-new Portofino. With the car as subject theme, the series celebrates the breathtaking beauty and sublime diversity of the varied Middle East driving environment; a natural home for the iconic and utterly unique Portofino model.