Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Nissan to Make Official On-track Formula E Debut
 
Nissan to Make Official On-track Formula E Debut

Brand partnership with Shell begins at preseason test

Dubai, UAE, October 14, 2018:   Nissan will make its official on-track debut and begin a new brand partnership with Royal Dutch Shell PLC when the ABB FIA Formula E championship stages its preseason test this week.

The Nissan e.dams team will conduct three days of testing at Circuit Ricardo Tormo in Valencia, Spain, alongside the other 10 teams competing in the upcoming season of the all-electric racing championship.

As the first Japanese company to enter Formula E, Nissan will draw on its track record of selling more than 365,000 Nissan LEAF vehicles since introducing the model in 2010. The company has used its experience building electric vehicles for the road to develop the all-new powertrain for its Formula E race car, which features a bespoke electric motor, inverter and gearbox.

“Formula E represents the performance side of Nissan Intelligent Mobility – our vision for changing how cars are powered, driven and integrated into society,” said Roel de Vries, Nissan’s global head of brand and marketing. “As the world leader in delivering electric cars to consumers, we’re eager to work with a renowned energy company like Shell to promote zero-emission mobility through this championship.”

Joerg Wienke, vice president of global retail marketing at Royal Dutch Shell, said: “We’re delighted to be partnering with a company like Nissan, which shares our commitment to supporting a lower-carbon transportation system. In response to customer demand, we are increasingly investing in our electric vehicle charging network, whether it’s in people’s homes or workplaces, or at Shell stations. This partnership will help us co-engineer products and charging services to improve the driving experience for EV drivers around the world.”

2015-16 Formula E champion Sebastien Buemi and fellow racer Alex Albon will drive for the Nissan e.dams team during this week’s test and the upcoming season, which begins Dec. 15.

“Nissan is bringing a lot of EV knowledge to the championship, and e.dams has been a strong contender in Formula E from the start,” Buemi said. “Hopefully, we'll be very successful.”

Season five also marks the debut of a new race format and a new generation of cars for the Formula E series.

“This week’s test will be the first chance for everyone in Formula E to compare themselves against the competition with their new cars,” Albon said. “It’ll be a whole new experience for everyone.”


Posted by : Dubai PR Network Editorial Team
Viewed 8784 times
PR Category : Automobile
Posted on : Sunday, October 14, 2018  2:14:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Toyota's legendary King goes urban with the 2019 Land Cruise...
Next Story : The Ford F-150 Raptor: Your Ultimate Partner for Off-Road Ad...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Nothing says ‘I love you' quite like MKS Jewellery Valentine's Day Top Picks [14902-Views]
Delightful Duo Of Elegant Timepieces Make For A Special Valentine Day's Gift [14664-Views]
Great offers this February on Glambeaute.com [14085-Views]
Mesmerizing Gift Sets and Perfume for Her [13640-Views]
Classic Smoky Eyes with Essence [12542-Views]
Introducing Supergirl Make-Up [12438-Views]
Valentine's Day Gifting Guide [12420-Views]
The Rado HyperChrome Ultra Light [11797-Views]
Chronoswiss Shows Off Twin Limited Edition Flying Grand Regulators [11218-Views]
Le Meridien Al Aqah Beach Resort Rolls out Fabulous Deals for February [10760-Views]
The Valentine watch collection by Coach [10327-Views]
Innovative, Adventurous and Accurate. It's what pilots need in a timepiece. And Hamilton a... [10291-Views]
GUESS Launches JEANS SS19 Collection for Women [10065-Views]
GUESS Launches Kids Collection [9815-Views]
212 VIP Extra Limited Edition [9364-Views]
NuFACE launches in Bloomingdales and Harvey Nichols! [6753-Views]
Emirates Post commemorates silver jubilee of Emirates Center for Strategic Studies and Res... [6582-Views]
Billy is 40 years old.. [6576-Views]
Deadline extended to register for first ever Dubai Corporate Sports Championship [6527-Views]
Lenovo announces Lenovo Truscale™ Infrastructure Services – a consumption-based, as-a-serv... [6484-Views]
The Fall 2019 Michael Kors Collection Runway Show [6301-Views]
Chrono 4 Grande Taille Limited Edition - another classy reiteration of an iconic collectio... [6234-Views]
Dubai's first building biologist receives global recognition [6124-Views]
Turkish Airlines introduces its new The LEGO® Movie 2 Inflight Safety Video, before moving... [6070-Views]
Pirelli gives New Ice Zero 2 Studded Tyres Their Debut on Ice in Sweden at the World Skiin... [5691-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories