Dubai PR Network, Online Press Release from Dubai and Middle East
 
Aviation, Airline & Aerospace(Travel & Tourism)
Filter PR by
  
Carrera Enters F1™ Premium Partner of Alfa Romeo Sauber F1 Team
 
Carrera Enters F1™ Premium Partner of Alfa Romeo Sauber F1 Team

Dubai, UAE, October 21, 2018:   Carrera, the iconic eyewear brand owned by Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, announces its entry into Formula 1 with a multi-year sponsorship agreement with the Alfa Romeo Sauber F1 team.

The partnership will be unveiled during the Official Alfa Romeo Sauber F1 Team launch event on February 20th, when the Carrera logo will appear on Sauber Formula One car livery, on the sides of the visor of Race Helmets, and on the Race Overalls. 

Carrera, the statement brand synonymous with pioneering design and outstanding quality in eyewear since 1956, stands for people who live by their own rules, continuously defying themselves and proudly approaching life, standing out from the crowd. 

Since its creation, Carrera has always followed the passion for sport, alongside sporting legends in different fields. Carrera’s founder, Wilhelm Anger, named his Company after the most legendary car race in history, the Carrera Panamericana, drawing inspiration from what, back then, represented the future. 
An incredible story made of innovation, collaboration and unmistakable style began, intersecting the lives of bold personalities who have worn Carrera glasses through sixty-two years of increasing popularity, including the living legends and F1 champions Niki Lauda and Gerhard Berger.

Years and iconic styles later, 2018 marks a significant milestone for the Brand, designed in Italy and enhanced by the artisanal manufacturing excellence. 

Unconventional and daring, the Carrera’s 2018 collection pushes the boundaries of design to the highest peaks of distinctiveness, introducing a rich and outstanding design language with a complete product offer, that combines the most iconic and recognizable details of the brand, such as the “C” logo, the qualitative and cutting-edge lens offer and the “Tank” hinge. All of that thoughtfully finished by the new brand’s graphic element - the Flag symbol: Carrera’s signature detail reminiscent of the brand’s sports heritage.

To celebrate the present, Carrera comes back to one of the passions that made its history: F1. 

With this sponsorship, the Carrera logo joins the Alfa Romeo Sauber F1 distinctive colors, putting the champion eyewear brand in a prominent position in Formula One.


Posted by : Dubai PR Network Editorial Team
Viewed 8467 times
PR Category : Travel & Tourism
Posted on : Sunday, October 21, 2018  1:06:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Etihad Airways and Saudi Arabian Airlines (Saudia) Announce ...
Next Story : Airport Show 2019 powered by 375 exhibitors from 60 countrie...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Sukin's Purely Ageless, Skincare that Delivers Results [11316-Views]
Michael Kors Unveils Spring 2019 Michael Kors Collection Ad Campaign [11096-Views]
Flaunt your gravity-defying hairstyles to become the face of our brand [9065-Views]
Linda Meredith Luxury Skincare Now at Coya Spa, Mirdif [8784-Views]
City of gold celebrates the joy of new year with amazing wins this Dubai Shopping Festival [7979-Views]
Start 2019 in Style with Amazing Offers at VK Beauty Lounge & Bar [7710-Views]
Facial Peels – What Are They? [7399-Views]
Ode to a Golden Era: The Exquisite Retro Style Manero Flyback [7369-Views]
St. Valentine's Day [7247-Views]
Sony Unveils Newest Products and Introduces Latest Efforts from Entertainment Businesses ... [7064-Views]
New Lamborghini Huracán EVO: elevation of technologies for amplified driving pleasure [6564-Views]
Start the Year with some TLC and enjoy the fantastic offers at The SPA at Steigenberger Ho... [6527-Views]
Morison Menon strategically integrates with Kreston International and rebrands itself as ... [6472-Views]
Corum Heritage Eleganza- A luxury feminine piece [6417-Views]
Hask's Winter Care for Your Hair [6411-Views]
Celebrate Valentine's Day with GUESS [6368-Views]
Rolls-Royce Motor Cars Achieves Historic Business Record [6070-Views]
Tissot Chemin des Tourelles [5966-Views]
Trend Alert: Stay Timeless and Classy With a D1 Milano Timepiece [5923-Views]
Nokia 8 Sirocco blends premium craftsmanship and latest innovation with Android™ 9 Pie upg... [5880-Views]
Gharib Lands Al Shira'aa Double As One-Star Event Comes To A Close [5874-Views]
With consumers spending more than 50% of data on digital entertainment and media smartphon... [5801-Views]
Malabar Gold & Diamonds' new showroom in Karnataka, India [5661-Views]
This DSF, every INFINITI customer wins it big with Arabian Automobiles [5441-Views]
LG Electronics' Promise of AI for an even Better Life Delivered at CES 2019 Keynote [5405-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories