Dubai PR Network, Online Press Release from Dubai and Middle East
 
Events and Exhibitions(Events & Exhibitions)
Filter PR by
  
Dubai Font celebrates the International Day for Tolerance through the eyes of children
 
Dubai Font celebrates the International Day for Tolerance through the eyes of children

Dubai, United Arab Emirates, 17 November 2018:   Dubai Font – an initiative by The Executive Council of Dubai – has rolled out a one-of-a-kind campaign to support the International Day for Tolerance and spread the message of promoting peace and tolerance, aligned with the UAE Vision 2021. 

On the side-lines of the International Day for Tolerance, Dubai Font launched a campaign to demonstrate the world through the eyes of those with the purest hearts and souls – children. Off the back of this, a short video and book were created that stress the phenomena, ‘intolerance is not inherited, it is taught’. 

The campaign saw the participation of 6 kids between the ages of 5 to 7 from different backgrounds including Emirati; Lebanese; Egyptian; Australian; French; and Indian. Kids’ reactions were captured on camera as they listened in to ‘The Story of Tolerance’, front to back and in reverse. The video stresses the idea that a different perspective has an inordinate effect on opinions formed and feelings developed and brings the meaning of tolerance to life. 

Kids’ reactions portrayed and showcased the fact that intolerance is not inherited, it is taught – a reminder to the world to embrace the meaning of tolerance and look beyond the ‘differences’ that are often perceived as divisive. The heart-warming video highlights an emotional story about tolerance and encourages people to #DeSide where they stand. 

Dubai Font’s campaign supports the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council that inspires people around the world to establish a culture of openness and spread the message of peace and serenely coexist. 

Engineer Ahmad bin Amer Al Mahri, Assistant Secretary General of the Executive Council and General Secretariat Affairs and Project Manager of Dubai Font, said: “Dubai Font is an embodiment of the UAE’s cultural identity and its values that centers around respect, tolerance, and harmony between people from all walks of life. Dubai Font is more than an innovative font design; it represents Dubai’s aspirations and vision to encourage and support peaceful coexistence, along with showcasing the true Emirati spirit with a modern touch.

“Promoting dialogue and understanding between different cultures, Dubai Font is a medium for self-expression accessible worldwide and available in 23 languages. Combining tradition with modernity, the font captures the true essence of innovation in design,” added Al Mahri. 

 


Posted by : Dubai PR Network Editorial Team
Viewed 12163 times
PR Category : Events & Exhibitions
Posted on : Saturday, November 17, 2018  11:28:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Wedding Guests Spend $9 Million in the Region According to A...
Next Story : World Tolerance Summit 2018 formally opens with resounding s...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Drops of Youth [11620-Views]
Go Neutral with Palladio Beauty [10077-Views]
Valentine's Gifts to Fall in Love With [9479-Views]
Reveal Your Cosmic Beauty With These Gift Sets From Wet n Wild [9168-Views]
Start the Year with Gorgeous Glowing Skin with a Little Help from DERMAdoctor [7729-Views]
The Tag Heuer Autavia [7601-Views]
Regulator at pole position [7381-Views]
Corum Admiral's Cup Legend 47 Worldtimer' [7381-Views]
Parmigiani Fleurier creates horological history with world's first wristwatch with Islamic... [7125-Views]
Dubai Jewellers Expect a Steady Sale During the 25th Dubai Shopping Festival Promotion [6539-Views]
Malabar Gold & Diamonds - New Store opened in Kanpur, UP, India [6399-Views]
The Winter Youth Olympic Games Lausanne 2020 [6332-Views]
Kanz Jewels proves to be a lucky destination for jewellery shoppers during DSF 2020. [6320-Views]
OMEGA Ready to Time The Winter Youth Olympic Games Lausanne 2020 [6179-Views]
Show your Support for Australia alongside THT – That Hair Tho [5569-Views]
Eberhard & Co. Gilda timepiece makes an extraordinary Valentine's Day gift [5527-Views]
Corum And Joachim Horsley Light Up The Folies Bergère [4624-Views]
Former United Nations Secretary-General Ban Ki-moon delivers keynote speech at inaugural G... [4612-Views]
Seha Leads Discussions in Pediatric Medicine [4240-Views]
Valentine's Day Fashion and Gifting - Steve Madden [4197-Views]
Spice It Up With Szechuan! Shake Shack is Celebrating the Chinese New Year With an Asian-i... [3825-Views]
Celebration in Bahrain for Aga Khan Award Laureate “Revitalisation of Muharraq” [3715-Views]
Fashion and Gifting for Valentine's Day - ECCO [3703-Views]
The Data Center Market in 2020: What to Expect [3593-Views]
ADNEC to Host the World Future Energy Summit 2020 [3538-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories