Dubai PR Network, Online Press Release from Dubai and Middle East
 
Events and Exhibitions(Events & Exhibitions)
Filter PR by
  
Dubai Font celebrates the International Day for Tolerance through the eyes of children
 
Dubai Font celebrates the International Day for Tolerance through the eyes of children

Dubai, United Arab Emirates, 17 November 2018:   Dubai Font – an initiative by The Executive Council of Dubai – has rolled out a one-of-a-kind campaign to support the International Day for Tolerance and spread the message of promoting peace and tolerance, aligned with the UAE Vision 2021. 

On the side-lines of the International Day for Tolerance, Dubai Font launched a campaign to demonstrate the world through the eyes of those with the purest hearts and souls – children. Off the back of this, a short video and book were created that stress the phenomena, ‘intolerance is not inherited, it is taught’. 

The campaign saw the participation of 6 kids between the ages of 5 to 7 from different backgrounds including Emirati; Lebanese; Egyptian; Australian; French; and Indian. Kids’ reactions were captured on camera as they listened in to ‘The Story of Tolerance’, front to back and in reverse. The video stresses the idea that a different perspective has an inordinate effect on opinions formed and feelings developed and brings the meaning of tolerance to life. 

Kids’ reactions portrayed and showcased the fact that intolerance is not inherited, it is taught – a reminder to the world to embrace the meaning of tolerance and look beyond the ‘differences’ that are often perceived as divisive. The heart-warming video highlights an emotional story about tolerance and encourages people to #DeSide where they stand. 

Dubai Font’s campaign supports the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council that inspires people around the world to establish a culture of openness and spread the message of peace and serenely coexist. 

Engineer Ahmad bin Amer Al Mahri, Assistant Secretary General of the Executive Council and General Secretariat Affairs and Project Manager of Dubai Font, said: “Dubai Font is an embodiment of the UAE’s cultural identity and its values that centers around respect, tolerance, and harmony between people from all walks of life. Dubai Font is more than an innovative font design; it represents Dubai’s aspirations and vision to encourage and support peaceful coexistence, along with showcasing the true Emirati spirit with a modern touch.

“Promoting dialogue and understanding between different cultures, Dubai Font is a medium for self-expression accessible worldwide and available in 23 languages. Combining tradition with modernity, the font captures the true essence of innovation in design,” added Al Mahri. 

 


Posted by : Dubai PR Network Editorial Team
Viewed 7326 times
PR Category : Events & Exhibitions
Posted on : Saturday, November 17, 2018  11:28:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Wedding Guests Spend $9 Million in the Region According to A...
Next Story : World Tolerance Summit 2018 formally opens with resounding s...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Delightful Duo Of Elegant Timepieces Make For A Special Valentine Day's Gift [15439-Views]
Nothing says ‘I love you' quite like MKS Jewellery Valentine's Day Top Picks [15311-Views]
Mesmerizing Gift Sets and Perfume for Her [14268-Views]
Classic Smoky Eyes with Essence [12908-Views]
Introducing Supergirl Make-Up [12786-Views]
The Rado HyperChrome Ultra Light [12377-Views]
Chronoswiss Shows Off Twin Limited Edition Flying Grand Regulators [11828-Views]
Le Meridien Al Aqah Beach Resort Rolls out Fabulous Deals for February [10901-Views]
Innovative, Adventurous and Accurate. It's what pilots need in a timepiece. And Hamilton a... [10840-Views]
The Valentine watch collection by Coach [10638-Views]
GUESS Launches JEANS SS19 Collection for Women [10431-Views]
212 VIP Extra Limited Edition [10065-Views]
NuFACE launches in Bloomingdales and Harvey Nichols! [7405-Views]
Lenovo announces Lenovo Truscale™ Infrastructure Services – a consumption-based, as-a-serv... [7228-Views]
Chrono 4 Grande Taille Limited Edition - another classy reiteration of an iconic collectio... [6637-Views]
The Fall 2019 Michael Kors Collection Runway Show [6582-Views]
Turkish Airlines introduces its new The LEGO® Movie 2 Inflight Safety Video, before moving... [6442-Views]
Dubai's first building biologist receives global recognition [6277-Views]
Exclusive position in the front row of the grid: The BMW M850i xDrive Coupe First Edition [5508-Views]
Robinsons to launch its new luxury lighting department – the latest addition to its premiu... [5264-Views]
UAE supermarket chain Al Maya group to launch products from Woolworths Australia [5246-Views]
Airbus and Emirates reach agreement on A380 fleet, sign new widebody orders [5240-Views]
Is the runway ready for HONOR View20 Moschino edition - the season's most coveted luxe tec... [5234-Views]
Caroline Wozniacki chasing more success at Dubai Duty Free tennis championships [5228-Views]
Valentines Day Gift Guide from Anker [5179-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories