Dubai PR Network, Online Press Release from Dubai and Middle East
 
Beauty, Cosmetics & Perfume(Lifestyle)
Filter PR by
  
The mystery of dandruff jokes finally revealed
 
The mystery of dandruff jokes finally revealed

How does a comedy improv show become the juggernaut of creative marketing in the region?

November 20, 2018:  The answer to that is a recent show featuring the region’s top standup comedians including Bader Saleh from Saudi Arabia, Khaled Mansour from Egypt, Nemr Abou Nassar from Lebanon, Ahmad Al Shammari from Kuwait and Ali Al Sayed from the UAE – and they talked about, well you guessed it, dandruff.

“I wish you were the dandruff in my head, so I could carry you on my shoulders wherever I go,” quipped comedian Nemr Abou Nassar to an audience reeling with laughter. 

The improv show tapped into two elements that are loved almost universally: comedy and relatability.  The videos from the show went viral and became a part of conversations throughout MENA – garnering more than five million views on You Tube so far. 

The show started a conversation about a topic that is seldom discussed - yet 90% of population have, in fact, experienced dandruff at some point in our lives. 
In today’s fast-paced society, grooming can take a backseat with so much to do and so little time to make it all happen. So, Head & Shoulders has taken it upon itself to motivate people to focus on themselves and not let pesky problems like dandruff get in the way of looking fabulous.

Don’t Let Dandruff Have The Last Word is a classic example of good content speaking for itself. When the comedians made jokes about dandruff, members of audience could relate to the struggles of maintaining a healthy scalp. 

With the influx of videos on social media each day, digital marketing is at a risk of becoming futile and redundant. However, standup comedy gave Head & Shoulders a content edge. 

From standup comedians to audience members, Head & Shoulders managed to capture a space in our minds – a simple solution to our hair woes. It began with an unbeatable idea, a long-lasting product and not letting dandruff have the last word.


Posted by : Dubai PR Network Editorial Team
Viewed 94953 times
PR Category : Lifestyle
Posted on : Tuesday, November 20, 2018  11:45:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Huda Beauty Offers Their Biggest Black Friday Deals Yet!
Next Story : Rodial Festive Gift Sets 2018
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
From the Big Screen to Real Life: Tag Heuer Unveils New Monaco Limited Edition At Exclusi... [13048-Views]
Ferragramo Cuir [12682-Views]
3 Essential Styles You Can't Go Without This Summer' [9388-Views]
Heritage Corum Lab 01 Collection [9302-Views]
SPORT TECH 40 MM' [8985-Views]
'Rado Captain Cook Automatic Limited Edition with Travel Case' [8400-Views]
Schneider Electric Improves Flexibility & Energy Savings with Extended Line of PowerLogic ... [6686-Views]
A year on the road: Saudi Women Create First Women's Car Club in the Kingdom [6216-Views]
Restoration by Parmigiani Fleurier [5941-Views]
Hamilton present Ventura collection [5893-Views]
DarkMatter Group Calls for Improved Vigilance as UAE's Cyber-threat Landscape Reaches Crit... [5850-Views]
Forcepoint X-Labs Reveals How Cognitive Bias Leads to Reasoning Errors in Cybersecurity [5710-Views]
Introducing the MK Beach Club Pieces [5569-Views]
Ralph Lauren Presented with an Honorary UK Knighthood [5405-Views]
Absolute New York – Makeup for the Unique and Modern [5392-Views]
Eberhard & Co. Alfa Romeo Limited Edition' [5392-Views]
La Grande Vie by Corum [5319-Views]
M Performance Parts for the all-new BMW X3 M and BMW X4 M [5179-Views]
58 Days of Summer Fun Begin at Modhesh World on Friday [5014-Views]
Ford Edge Rolls into UAE Showrooms with ST Performance Credentials and Segment-First Tech,... [5008-Views]
Add a touch of gold to your skincare regimen for glowing results [4996-Views]
Extensive range of exclusive M Performance Parts further enhance the BMW M8 Coupé and Conv... [4990-Views]
Reduce Your Wrinkles Night After Night! [4648-Views]
Starbucks carves out giant sand sculpture at La Mer [4538-Views]
The Hottest Summer Beauty Picks of 2019 [4368-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories