Dubai PR Network, Online Press Release from Dubai and Middle East
 
Business, Banking and Investments(Banking & Investments)
Filter PR by
  
Voting on UAE Superbrands 2019 Begins
 
Voting on UAE Superbrands 2019 Begins

15th edition of Superbrands UAE to feature local home-grown brands

Dubai, UAE, December 5, 2018:  Superbrands, the independent authority and arbiter of branding, announced that the voting process to choose the brands in the UAE which will be recognised and honoured as a Superbrand 2019 has begun. 

Speaking on the importance of delivering impactful interactions that deliver a clear brand purpose and narrative, Mr. Mike English, Director, Superbrands Middle East, said, “The world is changing rapidly, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. Today more than before, brands have to make themselves relevant and valuable to the consumer which is why Superbrands identifies those brands which have captured the imagination of the general public and who deliver on their brand promise.”

Superbrands has compiled a list of every brand available throughout the UAE comprising over 10,000 brands which has been reduced by the Superbrands Council to make the process easier to manage. Invitations has been sent to CEOs and Marketing Directors of the candidate brands by Superbrands UAE to cast their votes for those brands they consider deserve the accolade of Superbrand. 

Once the online voting process is complete, the results are compiled and brands that scored in excess of 80% are considered Superbrands. “The winning brands are invited to a Gala Tribute Event where they receive their trophies. We also compile a beautiful coffee table book which will be divided into the two new categories telling the stories behind the success of each winning brand and serves as a permanent reminder of the brands' achievement. To be voted as a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status,” said Mr. English. 

2019 marks the 15th edition of the Superbrands programme in the UAE which is considered the ‘Oscars of Branding’ by the corporate world and is the culmination of six months of stringent evaluation and voting by the Superbrands Council members and through the online poll.

“Superbrands UAE looks to promote and recognise local brands through our platform by placing them alongside major internationally recognised brands. We understand that upcoming local brands need to gain value and, in order to do so, they need to create an arsenal of qualities that mark the identity, philosophy and positioning of the brand. At Superbrands we want to support and encourage these local home-grown brands to compete in the consumer-first market place and encourage them to reach out to us if they believe their brand proposition is worth considering,” concluded Mr. English. 


Posted by : Dubai PR Network Editorial Team
Viewed 11254 times
PR Category : Banking & Investments
Posted on : Wednesday, December 5, 2018  2:51:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : 2018 Business Review of Saudi Arabia
Next Story : Dubai's Top Franchise Event Begins Today
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Galentine's Day 2020 [9516-Views]
New Year, New Skin [9229-Views]
St Valentine's Day [8485-Views]
Celebrate the Most Romantic Month with Robinsons [8381-Views]
Stay active and comfortable at all times with Lunette [7723-Views]
Eberhard & Co. Traversetolo Vitre in blue dial makes stunning impact [6783-Views]
Modern Classics: Michael Kors Unveils Spring 2020 Michael Kors Collection Ad Campaign [6661-Views]
Dubai Jewellery Shoppers Celebrate Big Wins During the 25th Dubai Shopping Festival [6618-Views]
Parmigiani Fleurier welcomes Amanda Lui to its Friends of the Brand family [6271-Views]
UAE Team Emirates Unveil New 2020 Team Jersey [5972-Views]
Go Neutral with Palladio Beauty [5923-Views]
5 super reasons why the HUAWEI Mate 30 Pro is the king of 5G smartphones we've all been wa... [5758-Views]
SUBWAY® commemorates 2020 with enhanced customer experiences [5679-Views]
Valentine's Gifts to Fall in Love With [5069-Views]
Reveal Your Cosmic Beauty With These Gift Sets From Wet n Wild [5026-Views]
Diabetes Friends Association Trains Schools Nurses on Innovative Methods to Protect Studen... [4679-Views]
The Largest LEGO® Festival the Middle East Has Ever Seen Kicks OFF at Dubai Festival City ... [4630-Views]
Samsung Electronics Unveils 2020 QLED 8K TV at CES [4575-Views]
Enforcing Against Manipulated Media [4557-Views]
Geometric handbags from ECCO [4343-Views]
Huawei brings the king of 5G smartphones- HUAWEI Mate 30 Pro 5G to the UAE [4307-Views]
Management Change: Michael Mager, Executive Director Human Resources & Organization to ret... [4288-Views]
Regulator at pole position [4215-Views]
Corum Admiral's Cup Legend 47 Worldtimer' [4154-Views]
The Tag Heuer Autavia [4148-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories