Dubai PR Network, Online Press Release from Dubai and Middle East
 
Technology, Computers & IT(Technology)
Filter PR by
  
New Criteo Report Finds that Marketers Need to Solve for Data Fragmentation and Quality Challenges to Deliver Stronger Shopper Experiences in 2019
 
Navigating the Continued Proliferation of Channels is a Primary Goal for Advertisers Worldwide
 
Dubai, UAE, December 18, 2018:  Criteo (NASDAQ: CRTO), the advertising platform for the open internet, today released the “State of Ad Tech 2019” report which evaluates how today’s marketers can successfully convert audiences throughout each stage of the purchasing journey. Criteo surveyed 901 direct response marketers in partnership with Euromonitor International, to better understand the challenges of converting customers in today’s complex digital ecosystem. 
 
The report results underscore just how fragmented ad budgets have become as marketers look for results across so many different channels. From paid display and social media marketing to content and SEO, we asked how marketers spend their money and which channels are most effective.  
 
Michele Iozzo, Managing Director Middle East & Africa at Criteo said: “Our findings show that marketers have learned valuable lessons when it comes to addressing customers during different stages of the purchasing lifecycle while navigating challenges like multiple channels, and quality and relevance of data. This was also evident in the focus of the AdTech Forum by the ArabNet Digital Summit Dubai on how brands ensure that their digital marketing activities in the region were being optimized.”
 
These themes will assume even higher significance in 2019 when marketers redistribute their budgets across channels. They will also need to consider strategies such as ad placements, compelling promotions, and personalization to achieve successful conversions.” 
 
Key findings from the report include: 
  • The Top 10 Channels for Marketers: We asked not only which channels marketers used to reach their customers, but how much of their budget they dedicated to each one. Learn the most popular ad tactics in 2018 – like social media marketing, paid display advertising, and email marketing - and plan for 2019. 
  • Conversion Metrics are Different Across Different Companies: Marketers have a lot of different ways of defining what makes effective conversion. New revenue (35%), new customer rate (33%), and cost per action (30%) proved to be most popular, but there is clearly more than one way to measure conversion. 
  • Data Availability and Quality Represent Key Challenges in the Conversion Phase: Nearly half (40 percent) of marketers struggle to find data on the online/offline shopper connection. This negatively impacts brand conversion given the prevalence of omnishopping. In addition, fragmented data makes it difficult for marketers to gain a true understanding of customers and to optimize future campaigns. 
  • Reengagement Across Web and App Grows in Importance: Reengagement is a critical part of the consumer purchase journey, particularly as the impact of brand loyalty increases. The report revealed that existing retailer customers spend more on average than new shoppers (51 percent) and shopping app customers have high loyalty tendencies (41 percent). Compelling discounts, personalization, innovative ad formats and engaging designs were reported to be three of the most successful tactics for reengagement campaigns. 
Criteo ‘State of Ad Tech 2019’ Report Methodology
 
The Criteo State of Ad Tech Report surveyed 901 digital marketing managers and executives working in retailing, brands, travel companies, and other services companies with online sales channels in May 2018. 


Posted by : Dubai PR Network Editorial Team
Viewed 6216 times
PR Category : Technology
Posted on : Wednesday, December 19, 2018  2:12:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Trends Empowering Intelligent Transformation
Next Story : RBBi releases its 2018 study on banking websites in the Gulf...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
From the Big Screen to Real Life: Tag Heuer Unveils New Monaco Limited Edition At Exclusi... [13048-Views]
Ferragramo Cuir [12682-Views]
3 Essential Styles You Can't Go Without This Summer' [9388-Views]
Heritage Corum Lab 01 Collection [9302-Views]
SPORT TECH 40 MM' [8985-Views]
'Rado Captain Cook Automatic Limited Edition with Travel Case' [8400-Views]
Schneider Electric Improves Flexibility & Energy Savings with Extended Line of PowerLogic ... [6686-Views]
A year on the road: Saudi Women Create First Women's Car Club in the Kingdom [6216-Views]
Restoration by Parmigiani Fleurier [5941-Views]
Hamilton present Ventura collection [5893-Views]
DarkMatter Group Calls for Improved Vigilance as UAE's Cyber-threat Landscape Reaches Crit... [5850-Views]
Forcepoint X-Labs Reveals How Cognitive Bias Leads to Reasoning Errors in Cybersecurity [5710-Views]
Introducing the MK Beach Club Pieces [5569-Views]
Ralph Lauren Presented with an Honorary UK Knighthood [5405-Views]
Absolute New York – Makeup for the Unique and Modern [5392-Views]
Eberhard & Co. Alfa Romeo Limited Edition' [5392-Views]
La Grande Vie by Corum [5319-Views]
M Performance Parts for the all-new BMW X3 M and BMW X4 M [5179-Views]
58 Days of Summer Fun Begin at Modhesh World on Friday [5014-Views]
Ford Edge Rolls into UAE Showrooms with ST Performance Credentials and Segment-First Tech,... [5008-Views]
Add a touch of gold to your skincare regimen for glowing results [4996-Views]
Extensive range of exclusive M Performance Parts further enhance the BMW M8 Coupé and Conv... [4990-Views]
Reduce Your Wrinkles Night After Night! [4648-Views]
Starbucks carves out giant sand sculpture at La Mer [4538-Views]
The Hottest Summer Beauty Picks of 2019 [4368-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories