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The Fall 2019 Michael Kors Collection Runway Show
 

February 14, 2019—Dreaming was the theme of Michael Kors’ Fall 2019 runway show, which took place this morning at 10 AM in New York City. From the venue—Cipriani Wall Street, transformed into an old-school ballroom with distressed herringbone floors, velvet curtains, disco balls and chandeliers—to Barry Manilow’s finale performance and the Studio 54 capsule designs, the show was a celebration of individual style, glamour and romance. 

“When I arrived in New York, it was a time of great creativity in fashion, theater, music and art. The sidewalks became like runways, with an explosion of style,” says Michael Kors. “The city was edgy and gritty but underneath it all there was energy, imagination and a sense of total freedom. It’s when the rules disappeared and a new kind of glamour emerged.”   

In keeping with the theme of the collection, Michael Kors partnered with renowned nightclub Studio 54 on a capsule of ready-to-wear and accessories for women and men. The era-defining club’s bold, graphic logo is treated in a multitude of ways, always evoking the extravagance and imagination of that singular moment in New York City history. “From my first time at Studio 54, back in 1977, I knew that the mix of style, energy and glamour was truly special,” says Kors. 
“There were no fashion rules, no dress code—people wore whatever they wanted, and it was almost always something glamorous and over-the-top.”

This year’s runway show also featured a fabulous finish courtesy of the legendary Barry Manilow. The singer/songwriter performed during the models’ finale walk, serenading the audience with a memorable rendition of his famous Copacabana song. Iconic supermodel and longtime muse Patti Hansen closed the show in her first runway walk since 1994.

The Fall 2019 Michael Kors Collection runway show was livestreamed direct from NYC to Michael Kors’ international audience across MichaelKors.com, YouTube Live, Twitter LIVE, Instagram Live and Facebook LIVE, as well as on LINE, Kakao and Weibo. Other features designed to amplify the Fashion Week experience for fans included:

Shoppable Street Style: The popular collaboration returned this season, allowing fans from around the world to shop the front-row looks of twins Cipriana Quann and TK Wonder, Nicole Warne of Gary Pepper Girl, Evangelie Smyrniotaki (@StyleHeroine) and Camila Coutinho directly on the brand’s ecommerce websites and social platforms. The latter includes: Instagram and Instagram Stories, Facebook, Twitter, LINE, Kakao and WeChat. 

Facebook Messenger Experience: The brand’s Facebook Messenger users were reminded to watch the show live on Facebook through a special push notification sent via the brand’s chatbot experience. Throughout the day, Facebook users are also able to interact with the bot to re-watch the show, shop front row looks and see a behind-the-scenes video. 

Behind-The-Scenes and Front Row Stories: Those who follow “MichaelKors” on Instagram and tune into the brand’s Instagram Stories this week will find exclusive behind-the-scenes content, model moments, show details and more. Earlier today, followers also received a special backstage view courtesy of model Bella Hadid, who took over the brand’s Instagram Story before the show, a perspective that can now be viewed in the brand’s Instagram Story highlights. In addition, guests were able to join the conversation on Snapchat with a special Michael Kors NYFW Geofilter. 

Additional editorial reportage from the designer’s own perspective will be added to MichaelKors.com/michaelsworld throughout the day and remainder of the week. 


Posted by : Dubai PR Network Editorial Team
Viewed 30799 times
PR Category : Fashion
Posted on : Thursday, February 14, 2019  1:12:00 PM UAE local time (GMT+4)
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