February 21, 2019 - Dubai, UAE
Splash, the Region’s very own high-street Retailer has launched a line of Adaptive apparel, for people with determination. Designed for both men and women and keeping in mind the limitations the collection offers innovative, modified and adjustable details. With almost 50 Million people in the Middle East living with a disability, something as simple as getting dressed each day can be a challenge, taking this in consideration and getting inspired by their experiences, Splash as a brand born in the Region committed to think of new ways and uncover new solutions for this audience. This collection is a step to support people of determination to dress and impress with dignity, style and self-reliance.
To celebrate the launch of this collection Splash has released a campaign featuring four young adults from SNF Development Centre featured as models. Their enthusiasm and excitement to be part of a shoot made this experience for Splash a memorable one. The images reflect their true spirit and determination to be part of the society as equal individuals.
As part of the collection, there are adaptive shirts which are designed with a faux button placket featuring hidden magnetic closures, t-shirts thoughtfully designed (for seated wear) and with a VELCRO® brand closure at the back. Overlap trousers specially made for bedridden people and womens’ dresses with Velcro at the waist. The collection will be available on splashfashions.com in UAE & KSA and the following stores in the GCC.
• Splash @ Centerpoint- Mall of the Emirates
• Splash @Exit 9 – Riyadh
• Splash @Centerpoint - Dammam Corniche
• Splash @Centerpoint – Al Rai, Kuwait
• Splash @Centerpoint – Al Dome, Jeddah
• Splash @Centerpoint – Haddab, Jeddah