February 28th, 2019, Dubai: The leading business, accessory and luxury travel brand, TUMI, held an event introducing their new Spring and Summer collection. Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, it is a brand committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions.
The event was hosted at a local hot spot; Barbary where the new collection was on display celebrating the art of the Expedition. This season, TUMI embarks on a journey that not only inspires the color and print offerings of the new collections, but also speaks to TUMI’s journey as a brand. TUMI remains focused on expanding its women’s category and delving further into the premium world, as well as exploring new techniques from a material standpoint, such as burnishing leather and working with carbon fiber.
The primary featured products included the purposeful and versatile Voyageur collection that is inspired by exotic African floral prints and the sophisticated and feminine V3 collection. The guests also got to be introduced to the modernized and technologically advanced new Alpha 3 collection which celebrates everything TUMI stands for: design innovation, engineering, functionality, and performance.
This event perfectly showcased the Tumi lifestyle which targets discerning traveler and business professional seeking qualities of superior quality, design, function and service and aims to suit all discerning professionals’ needs and personalities.