Dubai PR Network, Online Press Release from Dubai and Middle East
 
Banking & Insurance(Banking & Investments)
Filter PR by
  
RAPP wins through the line Metlife Insurance account for the Gulf
 

Dubai, UAE, March 13, 2019:  When you ask Mimi Nicklin, the Managing Director of RAPP Middle East & Africa, about their recent win of Metlife Insurance she beams a smile that shows that this win means more than just business to her. “When Michelle (Lee), the Marketing Director for MetLife Gulf, asked us to work on the marketing strategy and delivery of their brand in 2019, I had an unexplainable feeling that we were being handed something extremely precious” said Nicklin. 

As MetLife marches into 2019 with a new agenda for the region, focusing on their improved product offerings, competitive service models and leading data led innovation, there is arguably no better time to be “in” the insurance field. “The insinuation that insurance communication can be anything other than creatively excellent is, quite simply, disappointing. The products that MetLife offers to their clients are not only industry leading but, literally, life changing. When you mix these ingredients, both us and our client team, have no doubt that together we will simultaneously build the MetLife business, and their creative awards, with the work ahead. The more we learn about the products, the more we are totally convinced that every one of us should be covered by their policies”. You can tell she means it. Nicklin, the daughter of one of the original admen back in the 60’s and 70’s, believes entirely in the adage that your client’s product is to be lived by, and not just billed by. With this in mind the agency has immediately changed their insurance policy to ensure all staff are now MetLife clients.

The RAPP team have been established as an extension of the MetLife marketing team, with some key staff members being placed in house, and specialists in social and digital being dedicated to delivering KPI’s in the financial year ahead. RAPP will be partnering with the brand on all elements of their marketing strategy from insight development and research to the delivery of through the line assets across retail, social media, video, direct to customer and digital, as well as delivering their full above the line remit for the year ahead. 

Michelle Lee, added “we chose RAPP for their unique offering in this market. They don’t just preach but they practice what they promise. They truly believe in client delivery and yet they stand up for their strategic opinions and creative recommendations bravely. They offer a mix of strategically sound and creatively excellent delivery with a real commitment to delivering as they say they will, which is what every client truly values from their agency partner. Plus, Mimi seems to lead a team with boundless energy, night and day. I have no idea where it comes from!”

Having worked in global horizontal teams for many years, Nicklin doesn’t believe in fragmented offerings across multiple agencies, but in truly neutral brand communication development that is fueled by data and designed with a balance of intelligence and intuition. She is hoping that the growing RAPP business will deliver just this. “Our focus for this year is simple, firstly we want to be the happiest agency in Dubai, for our people and for our clients, and secondly we want to deliver creative excellence that is data led, technology fueled and business building. I truly believe in client centricity and that if you get client service right and balance it with agile yet excellent creative delivery and surprise, we can all, agency and client side, love what we do.”


Posted by : Dubai PR Network Editorial Team
Viewed 4453 times
PR Category : Banking & Investments
Posted on : Wednesday, March 13, 2019  9:24:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Finnovex ME to focus on disruptive innovations in banking an...
Next Story : Dubai Islamic Bank recognized with nine distinctive honors a...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Eid Gift Guide Options [6533-Views]
An essential guide to buying fragrance [6490-Views]
Boss Bottled Oud Aromatic and Saffron: the New Enticing Fragrances [6338-Views]
SPF Must Haves – for everyday sun exposure! [6295-Views]
Flormar's Three Beauty Essentials for Ramadan Nights [5978-Views]
Gift your loved ones a fragrance to remember this Eid by Rasasi Perfumes [5899-Views]
Michael Kors Co-hosts the 10th Anniversary of the Annual Filmmakers Dinner [5838-Views]
Rado True Thinline My Bird Limited Edition' [5746-Views]
Dubai Customs discusses more cooperation with vegetable and fruit sector [5594-Views]
Salvatore Ferragamo Timepieces – Spring/Summer 2019 Collection' [5423-Views]
Tissot Chrono XL NBA Collector' [5423-Views]
Carl F. Bucherer celebrates premiere of John Wick: Chapter 3 – Parabellum in New Yo... [5228-Views]
Chronoswiss Flying Regulator Night and Day Limited Edition [5228-Views]
V-Circle / Logomania Edition & Greca Edition [5222-Views]
Eberhard & Co. pays extravagant tribute to Alfa Romeo with Quadrifoglio Verde chronograph [5100-Views]
MOUAWAD: Wedding Sets 2019 [5094-Views]
The Ultimate Eid Gift Guide [4697-Views]
Splash latest product images [4355-Views]
Police Is the Official Eyewear in the Sony Pictures Film “Men in Blacktm: International” [4270-Views]
Karl Lagerfeld and Puma Introduce Two Special-Edition Sneakers [4264-Views]
Longchamp & Kendall Jenner Celebrate the Launch of the Longchamp Lgp Collection at the Gal... [4166-Views]
Travel Essentials Guide [4160-Views]
Shop the new Elna Line Collection at The Edit [4142-Views]
Range Rover Reaches New Heights With Astronaut Edition Built to Celebrate Partnership Wit... [4130-Views]
Parmigiano Reggiano Exports to Gcc Region Soars to 105.2 Tons [4050-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories