Dubai PR Network, Online Press Release from Dubai and Middle East
 
Interiors & House making(Home, Furniture and Interiors)
Filter PR by
  
Caparol Paints rebrands packaging on a ‘go green' drive
 
Caparol Paints rebrands packaging on a ‘go green' drive

The leading German paint manufacturer unveils green buckets, made of recyclable food grade plastic to reduce the burden on environment.

Dubai, UAE, April 11, 2019:  Caparol Paints, a global provider of German paints and coating solutions, has announced the rebranding of its product packaging with new green buckets. With a ‘Go Green’ motto, the new look-and-feel of Caparol products is a significant improvement over the old packaging. 

This initiative falls in line with the UAE Vision 2021 National Agenda, which aims at sustainable infrastructure development in the country. This rebranding marks Caparol’s commitment to join hands for protecting the environmental interests of residents, businesses and organisations. Caparol takes the responsibility to find a balance through economy, environmental compatibility and quality of life. This includes protection of the environment, efficient use of resources and creation of a comfortable living environment for the people.

Commenting on the rebranding, Mr. Mowaffaq Balish, Commercial Director ME at Caparol Paints, said, “We are proud to announce the rebranding of our product packaging with a ‘go green’ motto. With this, we aim at playing a key role in initiatives, which define and accelerate the growth of sustainable development. We care for the environment and believe in ecological advanced development while preserving the environment.”

“Sustainability is our responsibility and the prime reason for us to strategically rebrand all Caparol packaging into ‘green’. This also outlines a framework for building a responsibility and conscious infrastructure that applies a living system view to the business and inspires all our stakeholders and customers to follow a path of sustainable development,” he added. 

“Our plan with the rebranding is to promote a healthy living through our wide range of eco-friendly products with low emissions and free from all harmful elements. The colour ‘green’ stands for purity, balance, nature, vitality, growth, health and rebirth. This attitude of sustainability and healthy living has always been part of our corporate philosophy and we are happy to encourage such initiatives to put the region on a sustainable path,” Balish elaborated. 

“We expect our customers appreciating the change. The new package design will provide them with a fresh, consistent look for all Caparol products that will be easily recognized and distinguished from competing products. Caparol solicited input from local markets around the region to aid in the development of the eco-friendly design ensuring broad acceptance and appeal,” he added.  

Caparol is a ‘responsible business’ partner for millions of customers around the world for more than a century, with a social commitment to create a sustainable future. Caparol Paints offers a comprehensive product range, attention to detail, years of tradition and sustainability that determine its core values. The development of every single product at Caparol adopts years of tradition and values. The products are developed by Caparol’s technical experts based on extensive research into everything consumers want. 


Posted by : Dubai PR Network Editorial Team
Viewed 7997 times
PR Category : Home, Furniture and Interiors
Posted on : Thursday, April 11, 2019  3:02:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Beauty in Its Purest Form: GROHE Launches New Ceramic and Ba...
Next Story : Record year – GROHE receives 63 design awards
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
From the Big Screen to Real Life: Tag Heuer Unveils New Monaco Limited Edition At Exclusi... [14359-Views]
Ferragramo Cuir [14256-Views]
Heritage Corum Lab 01 Collection [11450-Views]
3 Essential Styles You Can't Go Without This Summer' [11084-Views]
SPORT TECH 40 MM' [11029-Views]
'Rado Captain Cook Automatic Limited Edition with Travel Case' [10638-Views]
Schneider Electric Improves Flexibility & Energy Savings with Extended Line of PowerLogic ... [7729-Views]
A year on the road: Saudi Women Create First Women's Car Club in the Kingdom [6734-Views]
Restoration by Parmigiani Fleurier [6472-Views]
Ralph Lauren Presented with an Honorary UK Knighthood [6393-Views]
Hamilton present Ventura collection [6283-Views]
DarkMatter Group Calls for Improved Vigilance as UAE's Cyber-threat Landscape Reaches Crit... [6252-Views]
Forcepoint X-Labs Reveals How Cognitive Bias Leads to Reasoning Errors in Cybersecurity [6246-Views]
58 Days of Summer Fun Begin at Modhesh World on Friday [6076-Views]
Extensive range of exclusive M Performance Parts further enhance the BMW M8 Coupé and Conv... [6002-Views]
Introducing the MK Beach Club Pieces [5984-Views]
Absolute New York – Makeup for the Unique and Modern [5923-Views]
Eberhard & Co. Alfa Romeo Limited Edition' [5874-Views]
La Grande Vie by Corum [5740-Views]
M Performance Parts for the all-new BMW X3 M and BMW X4 M [5661-Views]
Add a touch of gold to your skincare regimen for glowing results [5545-Views]
Ford Edge Rolls into UAE Showrooms with ST Performance Credentials and Segment-First Tech,... [5460-Views]
Reduce Your Wrinkles Night After Night! [5264-Views]
Innovation for a Better Planet [5081-Views]
The Hottest Summer Beauty Picks of 2019 [4984-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories