Dubai, United Arab Emirates - May 19, 2019: Sophie Delafontaine, Creative Director of Longchamp, Jean Cassegrain, CEO of Longchamp and Guillaume Houzé, Image and Communication Director of the Galeries Lafayette celebrated the launch of the new Longchamp LGP collection at the Galeries Lafayette Paris Haussmann.
Kendall Jenner, brand ambassador of the House – dressed in a Longchamp full look – attended the event. By her side, Laury Thilleman, Camelia Bourbon, Noholita, Kenza Sadoun, Malika Ménard, Caroline Roux, Ophélie Meunier, Shaïn Boumédine were among the many attendees of the party.
After the opening of the LGP Studio by Kendall Jenner, the guests enjoyed a gaming area, activities created for the event and also danced to the set of DJ Fiona Zanetti.
The graphic, urban and unisex pieces of the collection can be seen as must haves!
Contemporary luxury, creativity and dynamism are at the heart of Longchamp style.
Since 1948, Longchamp, leather sheathed pipe manufacturer, has expanded its savoire-faire to include travel accessories and handbags.
Today, Artistic Director, Sophie Delafontaine perpetuates this heritage and develops her vision of luxury for the contemporary consumer. With its ambassador, Kendall Jenner, Longchamp reinvents French elegance every season and offers ready-to-wear collections, bags, accessories, shoes, eyewear, luggage as well as a collection for men.
Preserving its independent family origins, Longchamp is still owned and managed by the Cassegrain family. Today, the brand has more than 300 stores in 80 countries.