Dubai PR Network, Online Press Release from Dubai and Middle East
 
Furniture & Fixtures(Home, Furniture and Interiors)
Filter PR by
  
IKEA Recreates Iconic Television Living Rooms With Its Own Furniture
 
IKEA Recreates Iconic Television Living Rooms With Its Own Furniture

United Arab Emirates, 29th May 2019:  Families are at the core of IKEA’s business: old and young, traditional and modern, by birth or choice. In the UAE, IKEA faces a challenge to be relevant to all of them, due to the population being composed mostly of expats. To show that IKEA has relevant solutions for all cultures, the brand launched the ‘Real-Life Series’, where it recreated rooms from some of the most popular television shows. The series was designed to serve as inspiration to IKEA’s diverse audience and demonstrate the variety of ways its furniture and solutions could be used.  

The Swedish brand chose three of the of the most iconic family rooms on TV – Friends, The Simpsons and Stranger Things – and tasked a research team to replicate them, using IKEA furniture only.

To complete the rooms, thousands of items were collected from IKEA’s catalogue and website to find the perfect furniture for these iconic spaces. After a two-month search, the final pieces – as similar as possible or identical to the TV shows spaces - were chosen. The selected items were then sent to a 3D studio which seamlessly integrated IKEA’s furniture to the iconic TV living rooms. Each room, meticulously put together, then became a print ad and POS poster that created visually striking versions of the living rooms, made for real families in the real world. 

Vinod Jayan, Managing Director – IKEA UAE, Egypt and Oman, said, 'The Real-Life Series truly embodies the IKEA mission to create a better everyday life for the many people. We wanted to show all our customers here in the UAE how they could bring to life the iconic living spaces they see in their favourite shows. Like the selected television shows, IKEA appeals to the many, regardless of their background or living situation.”

The IKEA Real-Life Series is currently being expanded beyond print as the brand goes through an exciting digital transformation, entirely focused on creating seamless digital experiences. A new website has just been launched with more content and new features, where users can find more inspiration and rooms, including the ones from the Real-Life Series campaign. The IKEA Real-Life Series will also come to life on the brand’s social media channels, catalogues and at a live event, where the three iconic rooms will be recreated in IKEA stores in the Middle East allowing people to visit the fictional spaces they love to watch on TV in real life.



Posted by : Dubai PR Network Editorial Team
Viewed 11035 times
PR Category : Home, Furniture and Interiors
Posted on : Wednesday, May 29, 2019  12:16:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : As if Made from One Piece: GROHE Offers Individual System So...
Next Story : IKEA shares tips to create vibrant kids' rooms that grows wi...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Chloé's Iconic “Carlina” Sunglasses In a Precious New Interpretation [10712-Views]
Luxe Beauty Gifts for your Loved Ones this Festive Season [9821-Views]
Holiday Hair-Styling Essentials from VIERRO [9778-Views]
'Tis the Season to Be Glamorous - Beauty Essentials from GlamBeaute.com! [9394-Views]
Your Holiday Gift Guide for Her [8949-Views]
Homegrown Jewellery Brand Sumaya Bakkar Collections Curated Festive Gift List [8808-Views]
New year, New You with Lunette [7643-Views]
Uncovering the Beauty of Mechanics' [7558-Views]
Free gold coins at Malabar Gold & Diamonds Festival. [6978-Views]
Weather-proof your hair with HASK [6869-Views]
Eberhard & Co. and the new “Quadrifoglio Verde” chronograph, dedicated to the prestigious... [6130-Views]
OMEGA Celebrates The New James Bond Watch in New York [5716-Views]
The Real Secret to 10 Years Younger: Argan Face Oil [5606-Views]
Berkan Steakhouse Launches in Dubai [5264-Views]
Retrograde Fusion' [4965-Views]
Dubai Festival City Mall Visitors In for A Jolly Festive Season Like No Other in Dubai [4209-Views]
Cole Haan Makes Its Debut at Sole Dxb 2019 Showcasing Footwear Collaborations [4172-Views]
NYU Abu Dhabi Class of 2017 graduate Alioune Fall named as 2021 Schwarzman Scholar [4075-Views]
Dubai Cares' Volunteers bring hope to children in remote village in Senegal [4032-Views]
Emotional and highly dynamic: the design of the MINI John Cooper Works GP. [3965-Views]
Customs World inks MoU with Indonesia to roll out World Logistics Passport [3849-Views]
Best Menswear Items [3684-Views]
Statement Cardigans [3660-Views]
DP World joins forces with Dubai Cares in giving a new facelift to Umm Al Qura School in U... [3654-Views]
GROHE received the “Red Dot: Brand of the Year” [3605-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories