Dubai PR Network, Online Press Release from Dubai and Middle East
 
Healthcare(Healthcare & Medicine)
Filter PR by
  
The Health & Hygiene Industry Rises in MBLM's 2019 Brand Intimacy Study and is the Industry Consumers are Most Likely to Pay 20% More for.
 
Nivea is the Most Intimate Brand in the industry, while previous leaders Dove and Gillette each drop several rankings
 
DUBAI—9 June 2019—The health & hygiene industry experienced a lift in overall emotional connection with consumers this year, rising three ranks from #11 to #8 out of 15 industries. Additionally, this is the industry consumers are most likely to pay 20% more for, as showcased in the 2019 Brand Intimacy Report. Nivea took #1 for the first time ever, with Pantene coming in at #2 and Colgate at #3, pushing previous star performers Dove and Gillette much further down the list. Dettol, Vaseline, J&J, Oral B, Dove, L’Oreal and Gillette round out the Top 10, in that order.
 
Among female users, the health & hygiene industry ranked #6 most intimate industry and only #13 for males, showing a divide in importance of the industry to each gender. Nivea performed particularly well with women and the 35- to 64-year-old demographic, two key demographics for the industry.
 
Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Top Intimate Brands outperform top brands in the S&P and Fortune 500 indices for revenue and profit. Consumers are willing to pay price premiums for Intimate Brands and less willing to live without them, according to the 2019 Brand Intimacy Report. MBLM leverages the yearly study to help client brands create, sustain and measure ultimate brand relationships.
 
“On average, brands in this industry create emotional connections with one out of every two of its consumers almost immediately” said William Shintani, managing partner of MBLM. “ This insight suggests brands in the category should find ways to connect quickly with their consumers and continue to focus on building strong bonds. ” 
 
Other notable findings for the health & hygiene industry include: 
  • 44% of users registered an immediate emotional connection with health & hygiene brands.
  • Pantene is #1 for millennials, maintaining rank from last year.
  • Vaseline is #1 for male users.
  • Nivea replaced Dove as the #1 brand among high-income users.
Methodology: During 2018, MBLM with Praxis Research Partners conducted an online quantitative survey among 6,200 consumers in the U.S. (3,000), Mexico (2,000), and the United Arab Emirates (1,200). Participants were respondents who were screened for age (18 to 64 years of age) and annual household income ($35,000 or more) in the U.S. and socioeconomic levels in Mexico and the UAE (A, B, and C socioeconomic levels). Quotas were established to ensure that the sample mirrored census data for age, gender, income/socioeconomic level, and region. The survey was designed primarily to understand the extent to which consumers have relationships with brands and the strength of those relationships from fairly detached to highly intimate. It is important to note that this research provides more than a mere ranking of brand performance and was specifically designed to provide prescriptive guidance to marketers. We modeled data from over 6,200 interviews and approximately 56,000 brand evaluations to quantify the mechanisms that drive intimacy. Through factor analysis, structural equation modeling, and other sophisticated analytic techniques, the research allows marketers to better understand which levers need to be pulled to build intimacy between their brand and consumers. Thus, marketers will understand not only where their brand falls in the hierarchy of performance but also how to strengthen performance in the future.


Posted by : Dubai PR Network Editorial Team
Viewed 3038 times
PR Category : Healthcare & Medicine
Posted on : Sunday, June 9, 2019  1:16:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Ministry of Health & Prevention Underscores that the Approva...
Next Story : Long-term visa granted to Dr. Azad Moopen & wife
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Tissot Introduces Chrono XL 3x3 Street Basketball Special Collection [10876-Views]
Hackket's Bags of Style [10315-Views]
BYS COSMETICS Now in UAE [9455-Views]
Saint Honore [9449-Views]
Chloé Launches The New Cloud-shaped “rosie” Sunglasses [9449-Views]
Introducing the Swim and Beachwear Summer Collection from Marks & Spencer [9016-Views]
Max Mara Resort 2020 Collection [8796-Views]
VBQ-presskit-denim-70s Capsule [7857-Views]
New Land Rover Defender Completes Tusk Testing to Support Lion Conservation in Kenya [7228-Views]
OMEGA Rocket Engine - Introducing the Master Chronometer Calibre 3861 [6948-Views]
Ministry of State for FNC Affairs Launches Forum Titled ‘Political Empowerment in the UAE' [6320-Views]
Natural and gentle haircare essentials for your little ones from Fifi & Friends' [6173-Views]
Eberhard & Co. Alfa Romeo Limited Edition [6130-Views]
Jaguar Land Rover & Bmw Group Announce Collaboration for Next Generation Electrification T... [6088-Views]
Rado Captain Cook Automatic Limited Edition with travel case' [6008-Views]
Electricity Most Searched Fuel Energy Term Online in UAE [5594-Views]
Britain's Greatest Test Driver, Norman Dewis Obe, Passes Away [5496-Views]
Kickstart your summer workout with Ibn Battuta Mall's free indoor family Fun Run [5356-Views]
Vincitore Realty sells out 108 homes in the Dh375 million Benessere project in just three ... [5356-Views]
Aston Martin Produces First Cars at St Athan [5276-Views]
The Gucci Runway Makeup Looks for Cruise 2020 [5276-Views]
Certina DS PH200M collection' [5222-Views]
UAE and Oman bodies sign MoU to jointly promote Internal Auditing [4947-Views]
Backseat battles: kids driving their parents to distraction – and danger on the roads, Nis... [4892-Views]
Sony World Photography Awards Reveals New Categories for 2020 and Latest Sony Grant Recipi... [4856-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories