Dubai PR Network, Online Press Release from Dubai and Middle East
 
Money, Business & Investments(Banking & Investments)
Filter PR by
  
Leo Burnett MEA Wins Bee'ah Creative Contract
 
Leo Burnett MEA Wins Bee'ah Creative Contract

Dubai, UAE, 12 June 2019:  Following a multi-agency pitch, Leo Burnett MEA has won the creative services assignment for Bee’ah, the Middle East’s sustainability pioneer, to further establish and strengthen its brand. The agency will develop an integrated re-launch communication strategy and design corporate and brand communications campaigns to forge a deep connection with the Bee’ah audience and take its business forward. 

As a purpose-led organization, Bee’ah’s vision and ambitions have rapidly evolved to coincide with the growing ambitions of the UAE as it transitions into a greener future. Its forward-thinking approach has not only resulted in a diversified portfolio, but is also a key driver in the company’s transition to become a holding group with a new vision of “pioneering a sustainable quality of life in the MENA and beyond”.

Khaled Al Huraimel, Group CEO at Bee’ah said: “Our impact on people’s lives and the national wellbeing extends beyond holistic environmental management to being a progressive entity with a positive impact on all aspects of sustainability and living standards. We have selected Leo Burnett to bring our vision to life through a cutting-edge communication program that will help our audience embrace our new identity.”

Driven by a growth strategy that is centered on merging sustainability and innovation, Bee’ah is adopting next-generation technologies and enabling a future-ready economy that bridges the gap between economic growth and environmental consciousness.  

As the creative and digital agency of record, Leo Burnett MEA will create a sophisticated marketing infrastructure to deliver uniform messaging across multiple channels to support Bee’ah in reaching its communication goals. 

Kamal Dimachkie, COO at Publicis Communications said: “Working with Bee’ah is a big deal and a discontinuity. They are a company of firsts that is tackling critical and socially-impacting challenges. The work Leo Burnett has developed will help them along this journey. We cannot be more excited to partner with them and help them make a difference.”

Leo Burnett will provide strategic support to the Bee’ah team, while collaborating to develop a long-term communication strategy to drive the brand’s objectives.


Posted by : Dubai PR Network Editorial Team
Viewed 5264 times
PR Category : Banking & Investments
Posted on : Wednesday, June 12, 2019  5:14:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Mesrkanloo International Exchange signs an investor partners...
Next Story : Intertek awards Almarai ISO 9001:2015 certification across S...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Inventive, Futuristic and Daring Translucent is a Distinguished Milestone for Police. [7241-Views]
Show your Nanny some love and treat them to a Complimentary Haircut throughout August and ... [5270-Views]
Introducing Lunette: A Tool to Empower Women [4880-Views]
Corum Golden Bridge Titane DLC - black beauty for the man of style [4752-Views]
Robinsons Showcases Malone Souliers' Stunning New Collection for Pre-Fall 19 [4264-Views]
Aesop's Parsley Seed Skin Priming Regimen [4075-Views]
Same Favourite Fragrance, New Innovative Products From the Ritual of Karma [3995-Views]
Marks & Spencer Unveils Its Autumn 2019 Kidswear Collection [3995-Views]
Ferragamo Urban - 2019 Fall/Winter Collection [3898-Views]
Dubai Delivers on Tourist Volumes Again, With a Strong 8.36 Million Overnight Visitors in ... [3697-Views]
Corum Admiral Legend 42-Icon ahead [3672-Views]
GEMS Education students shine with excellent A-Level examination results [3666-Views]
GUESS - The Perfect Tote [3636-Views]
Sandro: The Power Suit [3617-Views]
Autumn / Winter 2019-20 Men's and Women's Sneakers Collection [3593-Views]
Tazio Nuvolari Vanderbilt Cup [3514-Views]
Exceptional Playtime with Soundcore Vortex [3514-Views]
Al Ain Hospital doctors save young girl from 2.5 cm pin in her lungs [3471-Views]
Ralph Lauren Debuts “Wear Your Story” Denim Campaign [3465-Views]
Hormann announces speed rolling shutter DD S6 [3459-Views]
The future of photography and videography is in Canon's hands, with five 2019 EISA Awards [3446-Views]
Get 50 per cent off back-to-school essentials at Dragon Mart [3386-Views]
Forecasting Mesmerising Sea Views and Exotic Seafood at Gonu [3318-Views]
Second Week of “Health & Tourism 2019” Campaign Witnesses Remarkable Participation in its ... [3239-Views]
Rock Chic Edit with GUESS [3233-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories