Dubai PR Network, Online Press Release from Dubai and Middle East
 
Money, Business & Investments(Banking & Investments)
Filter PR by
  
Leo Burnett MEA Wins Bee'ah Creative Contract
 
Leo Burnett MEA Wins Bee'ah Creative Contract

Dubai, UAE, 12 June 2019:  Following a multi-agency pitch, Leo Burnett MEA has won the creative services assignment for Bee’ah, the Middle East’s sustainability pioneer, to further establish and strengthen its brand. The agency will develop an integrated re-launch communication strategy and design corporate and brand communications campaigns to forge a deep connection with the Bee’ah audience and take its business forward. 

As a purpose-led organization, Bee’ah’s vision and ambitions have rapidly evolved to coincide with the growing ambitions of the UAE as it transitions into a greener future. Its forward-thinking approach has not only resulted in a diversified portfolio, but is also a key driver in the company’s transition to become a holding group with a new vision of “pioneering a sustainable quality of life in the MENA and beyond”.

Khaled Al Huraimel, Group CEO at Bee’ah said: “Our impact on people’s lives and the national wellbeing extends beyond holistic environmental management to being a progressive entity with a positive impact on all aspects of sustainability and living standards. We have selected Leo Burnett to bring our vision to life through a cutting-edge communication program that will help our audience embrace our new identity.”

Driven by a growth strategy that is centered on merging sustainability and innovation, Bee’ah is adopting next-generation technologies and enabling a future-ready economy that bridges the gap between economic growth and environmental consciousness.  

As the creative and digital agency of record, Leo Burnett MEA will create a sophisticated marketing infrastructure to deliver uniform messaging across multiple channels to support Bee’ah in reaching its communication goals. 

Kamal Dimachkie, COO at Publicis Communications said: “Working with Bee’ah is a big deal and a discontinuity. They are a company of firsts that is tackling critical and socially-impacting challenges. The work Leo Burnett has developed will help them along this journey. We cannot be more excited to partner with them and help them make a difference.”

Leo Burnett will provide strategic support to the Bee’ah team, while collaborating to develop a long-term communication strategy to drive the brand’s objectives.


Posted by : Dubai PR Network Editorial Team
Viewed 6478 times
PR Category : Banking & Investments
Posted on : Wednesday, June 12, 2019  5:14:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Mesrkanloo International Exchange signs an investor partners...
Next Story : Intertek awards Almarai ISO 9001:2015 certification across S...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Enjoy Smoother Skin with the current obsession from PMD - The Personal Microdermabrasion R... [7369-Views]
Saint Honore Haussman [6948-Views]
Energize & Refresh Your Skin With the Foreo Luna 2 for Men [6210-Views]
6 Ways To Wear The Houndstooth Print [4630-Views]
Hamdan bin Mohammed calls on the city to be ‘In It Together' for the Dubai Fitness Challen... [4624-Views]
The new urban warrior unleashed - Corum injects modernity and athleticism into its Admira... [4612-Views]
Medusa Lock Icon [4484-Views]
Middle East Retail Forum (MRF) 2019 focused on RetailNEXT [4349-Views]
This visually-impaired Emirati knows no impossible [4300-Views]
One stop shop for classifieds and deals in UAE- QUOODO.com [4197-Views]
Heritage village at Global Village offers a glimpse into Emirati traditions [4178-Views]
Marks & Spencer Launches Its New Sleepwear Collection for AW19 [4136-Views]
OMEGA's new Museum [4130-Views]
Choithrams Customer lends her voice to World Food Day in support of The United Nations Wor... [4069-Views]
More than 1,900 beneficiaries at Al Mizhar and Umm Al Sheif Islamic Cultural centres in th... [3739-Views]
Malabar Gold & Diamonds inaugurates its relocated outlet in Hamdan Street, Abu Dhabi on 10... [3678-Views]
Revving The Engines At Rallylegend 2019 With Eberhard & Co. [3672-Views]
The Workwear Edit [3654-Views]
Expo Centre Sharjah announces winner of 1KG gold [3648-Views]
Diwali Feast at Purani Dilli at Four Points by Sheraton, Sheikh Zayed Road [3398-Views]
Alno launches new products in UAE in strategic partnership with Diemme kitchen [3379-Views]
Dubai-Based NRI business leader donates INR 10m to his Alma Mater to setup Innovation and ... [3373-Views]
IFS lays out blueprint for new era of intelligent and autonomous enterprise solutions [3239-Views]
DAFZA contributes 12% to Dubai's foreign trade in first half of 2019 [3233-Views]
Worldsteel Short Range Outlook October 2019 [3221-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories