Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  
Lexus helps save the universe in Sony Pictures' Men in Black: International
 
Lexus helps save the universe in Sony Pictures' Men in Black: International

Lexus RC F Sport Coupe stars as you’ve never seen it before in the feature film

Dubai, United Arab Emirates, June 18, 2019:  To complete their missions, the Men in Black need vehicles with the horsepower for high-speed pursuits, the most advanced alien-fighting technology and sophisticated styling befitting the most exclusive group of secret agents in the galaxy. 

Lexus is pleased to fill that role as the official vehicle of Sony Pictures’ Men in Black: International, which opens in theatres across the UAE tomorrow (June 19, 2019). 

The Men in Black have always protected the Earth from the scum of the universe. In this new adventure, they tackle their biggest, most global threat to date: a mole in the Men in Black organization. 

Directed by F. Gary Gray, Men in Black: International stars Chris Hemsworth and Tessa Thompson as Agent H and Agent M as they employ high-tech weaponry to battle mischievous aliens on Earth. 

Lexus vehicles are the official fleet of Men in Black agents globally in the film. The 2020 Lexus RC F stars as the Men in Black agents’ vehicle of choice for their high-velocity pursuits. The luxury sport coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black as they save the universe. 

The Lexus RC F offers the best power-to-weight ratio in its class and the most powerful Lexus V8 to date, generating 472-horsepower – plus in the film it boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in film scenes with alien encounters. 

Mohammed Maktari, Managing Director at Al-Futtaim Lexus, said: “With its improved performance and revised styling, the Lexus RC F is the perfect partner for Agent H and Agent M as they look to fight the alien menace. We can’t wait for UAE moviegoers to see the RC F as they’ve never seen it before.” 

The collaboration between Lexus and Sony Pictures’ Men in Black: International includes integration in the film, a co-branded TV spot, a custom Men in Black RC F and sponsorship of the film premiere.

“We’re excited to collaborate with Lexus on this multi-tiered campaign in support of Men in Black: International,” said Jeffrey Godsick, EVP, Brand Management and Global Partnerships, Sony Pictures Motion Picture Group. “The Lexus RC F sports coupe provides the perfect vehicle for our team of Men in Black agents, led by Chris Hemsworth and Tessa Thompson, as they protect the galaxy.”


Posted by : Dubai PR Network Editorial Team
Viewed 5624 times
PR Category : Automobile
Posted on : Tuesday, June 18, 2019  3:26:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Drive home a brand new BMW and marvel at BMX performances at...
Next Story : A year on the road: Saudi Women Create First Women's Car Clu...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Get Festive Ready With Prestige Cosmetics Holiday Collection [7265-Views]
VINOPURE Purifying Gel Cleanser [6881-Views]
Harmesh Jewellery National Day Collection [5813-Views]
Maserati's innovation on board the Multi 70 trimaran: the technical partnership with Giova... [5246-Views]
Research by Lipton Finds That One in Three 18-34 Year Olds Feel Lonely And Reveals the Bar... [5063-Views]
Gennaro Esposito Receives “Michelin Chef Mentor 2020” Prize [4947-Views]
Sunny Leone unveils the cover page of Filmfare magazine's December issue [4642-Views]
PACE to Space [4642-Views]
TAG Heuer launches 2 new timepieces in honor of Formula 1 legend Ayrton Senna [4569-Views]
The Luxury Closet's Commitment to a More Sustainable Fashion Future to Change the way Cons... [4294-Views]
With a mission to make water available everywhere, S4SUN by DAB makes its debut at the BIG... [4166-Views]
‘Artistry' - Branded Jewellery show at Malabar Gold & Diamonds' outlets in Bur Dubai is a ... [4154-Views]
Ports Customs and Free Zone Corporation celebrates the 48th National Day [4044-Views]
Corum Golden Bridge Round 43 Art Deco [4032-Views]
Travel Diaries - ECCO Shoes and Accessories [3995-Views]
Kate Spade New York - Holiday 2019 Collection - December Edit [3977-Views]
J.D. Power announces 2019 UAE Sales Satisfaction Index [3922-Views]
Expo 2020, infrastructure projects driving growth of Dubai's construction sector [3898-Views]
Arabic version of Zoho Creator launched to help businesses create custom applications [3867-Views]
Master Chronometer: Raising Standards [3825-Views]
Life-changing Raffles Announced for 25th Edition of Dubai Shopping Festival [3782-Views]
Huge White Friday Deals Coming to Dubai Festival City Mall [3752-Views]
Union Coop Pays Tribute to the Martyrs on Commemoration Day' [3733-Views]
Formula 1 meets Virgin Hyperloop One: California-based Developer to Showcase Passenger Pod... [3733-Views]
Indulge in New flavours sprinkled With A Dash of Bollywood & Nostalgia at Hitchki [3636-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories