• AED 350 million sales recorded across 17 participating malls in the first 4 weeks of promotion
• 2 more weeks of exciting promotion and chance to win INFINITI Q30 every week
Dubai; 24 July 2019: Further celebrating the Dubai Summer Surprises (DSS) season 2019, the very special “Shop, Win & Drive” campaign by Dubai Shopping Malls Group (DSMG) has registered a good season for all the participating malls with the last few days expected to be even better. Shoppers avail a raffle coupon upon spending AED 200 at any of the participating malls across the DSS and stand a chance to win a luxurious INFINITI Q30 every week until the 3rd August 2019.
The season has witnessed 4 lucky winners so far of different nationalities and 2 more shoppers will be presented with an opportunity to win a brand new car.
The raffle coupon of Ms Marisa Castillo, a Filipino national was raffled at the fourth weekly draw. She expressed her joy of winning the car by saying “I was speechless and extremely thrilled when I got a call from DSMG. I first thought that it’s a prank but was assured by the caller and took me some time to realize that it’s not a dream. My Husband and I are really excited go for a ride in our new car. I would like thank DSMG, Burjuman Center, and INFINITI for the wonderful surprise for us. I am short of words to express my feelings.”
Vishal Mahajan, Director Dubai Outlet Mall said, “Dubai Summer Surprises is the most popular event of the year, and Dubai Outlet Mall (DOM) is a favourite shopping destination with residents and tourists’ alike. The shoppers can enjoy bargains from 30% to 90% discount on over 1200 brands all year round. We complement our retail offering of the Premium brands with family-oriented activities and entertainment, thus enhancing the experience for our shoppers.
The first winner of this season was from Dubai Outlet Mall to take home the luxurious INFINITI Q30”
Since the inception of the group, shoppers in the UAE have got an opportunity year on year to spree on wide range of offerings and drive maximum value from their shopping experience. DSS has been a major attraction for tourists from across the Middle East, Asian region as well as other countries. The DSS is also a great opportunity for Dubai’s retailers to multiply sales.
The malls participating in the DSMG’s promotion this year includes Al Barsha Mall, Al Bustan Centre, Al Manal Centre, Al Mulla Plaza, Arabian Centre, Bin Sougat Centre, Burjuman, Century Mall, City Centre Me’aisem, Dubai Outlet Mall, Etihad Mall, New Westzone Mall Mizhar and New Westzone Mall Mizhar 2 Oasis Mall, Reef Mall, Times Square Centre, Westzone Mall Al Khail.