Dubai PR Network, Online Press Release from Dubai and Middle East
 
Jewellery & Watches(Lifestyle)
Filter PR by
  
Breitling to Partner With Ironman on New Luxury Timepiece: the Breitling Superocean
 
Breitling to Partner With Ironman on New Luxury Timepiece: the Breitling Superocean

IRONMAN® LIMITED EDITION

Dubai, United Arab Emirates -  28, July  2019:    It was announced today that Breitling has partnered with IRONMAN, a Wanda Sports Group company, in launching the Breitling Superocean IRONMAN® Limited Edition timepiece. As part of the partnership, Breitling becomes the Official Luxury Watch of IRONMAN® and will also be present at several events, including the IRONMAN® 70.3® World Championship in Nice, France, and the 2019 Vega® IRONMAN® World Championship in Kailua-Kona, Hawai’i.

To celebrate the partnership and offer a first look at the watch, a special event was held at the Breitling boutique in New York City last night, cohosted by Breitling USA President Thierry Prissert and Andrew Messick, President and CEO of The IRONMAN Group. Over 150 guests attended the event, among them Paula Newby-Fraser – known as the Queen of Kona, who earned the title after winning the IRONMAN® World Championship eight times – and Mike Reilly, the Voice of IRONMAN®. Also at the event were some of the elite athletes who will be participating in the ViewSPORT® IRONMAN® Lake Placid triathlon, set to take place in Lake Placid, NY, on July 28, 2019.
 

The partnership with IRONMAN® is ideal for Breitling, bringing two premium brands together for the first time. Georges Kern, CEO of Breitling, said, “We’re particularly excited to be working with IRONMAN®. The three members of our Triathlon Squad have all distinguished themselves in IRONMAN® events. Jan Frodeno won back-to-back IRONMAN® World Championships in 2015 and 2016, and Chris ‘Macca’ McCormack has also claimed two titles – in 2007 and 2010. It goes without saying that Daniela Ryf’s accomplishments have been spectacular: she is the reigning IRONMAN® World Champion, having won four straight titles along with her four IRONMAN® 70.3®
 

World Championships in the last five years. The sport has enjoyed enormous popularity and the perfor-mance and endurance of its great competitors reflect Breitling’s values perfectly.”

Daniela Ryf has continued her impressive form and re-cently won IRONMAN® Austria in Klagenfurt, finishing more than 26 minutes ahead of her nearest challenger. Jan Frodeno showcased his talents once more as he de-fied scorching temperatures and overcame a talented field to win the IRONMAN® European Championships in late June. Speaking about the partnership, Jan said: “I am very excited to be a part of this partnership be-tween IRONMAN® and Breitling, two iconic brands that are bringing together a sporting elegance that is sec-ond to none.”

Andrew Messick is excited about the new partnership: “Breitling has already demonstrated its appreciation for triathlon with its impressive squad of triathletes, all of whom have had great success in our most prestigious events. We are delighted to collaborate with Breitling in the creation of a great new watch that celebrates the passion, commitment, and incredible achievements of our athletes.”

The IRONMAN® Triathlon Series offers athletes the op-portunity to push themselves further than they ever thought possible by swimming 2.4 miles (3.8 kilo­ meters), cycling 112 miles (180 kilometers), and run-ning 26.2 miles (42.2 kilometers) en route to completing one of the world’s most challenging single-day endur-ance races and earning the coveted title of IRONMAN. Since its inception in 1978, the IRONMAN® triathlon has come to represent the ultimate test of body, mind, and spirit for both professional and amateur athletes. The competition stages – swimming, cycling, and running – are activities that feature prominently in the lifestyles of Breitling’s core customer base: men and women of ac-tion, purpose, and style.

The Breitling Superocean Automatic 44 IRONMAN® Limited Edition

The Breitling Superocean Automatic 44 IRONMAN® Limited Edition, which celebrates the partnership with IRONMAN and its events, is a member of Breitling’s popular family
 

of Superocean divers’ watches. It has a 44-­millimeter stainless-steel case and a black dial featuring the un-mistakable IRONMAN® logo. It is presented on a red Diver Pro III rubber strap with a pin buckle. Its ratcheted unidi-rectional rotating bezel is an essential feature for divers as it can be used to track the elapsed time underwater.


The numerals, indexes, and hands are coated with Super-LumiNova®, a luminescent material that al-lows optimal readability in any lighting conditions. The COSC-certified chronometer has central hour, minute, and second hands.

This self-winding watch is powered by a Breitling Caliber 17, an automatic mechanical movement that offers a power reserve of 38 hours. It is water-resistant to an incredible 100 bar (1000 meters).

The Superocean Automatic 44 IRONMAN® Limited Edition has a caseback engraved with the IRONMAN® logo and the legend “ONE OF 300”, reflecting its coveted limited-­ edition status. The watch will be available exclusively on Breitling’s own e-commerce channel, in selected Breitling boutiques, and on site at the IRONMAN® 70.3® World Championship in Nice and IRONMAN® World Championship in Kailua-Kona.

An Incredible Legacy: The Breitling Superocean

When the first Breitling Superocean models were launched in 1957, they made it clear that there was a major new player in the divers’ watch market. These timepieces were distinguished by their exceptional per-formance, their quality, and their pure Breitling style. In the more than 60 years since, the family has remained a favorite, and each watch in the collection has been cre-ated to stand up to the rigors of the most challenging water sports.

While the members of the collection reflect the brand’s deep-water DNA, they are certain to appeal to all men and women with active lifestyles. With their clean, sporty design and impeccable performance, the watches in the Superocean collection – available in a wide range of case sizes – will look at home on any wrist and in any environment.
 


Posted by : Dubai PR Network Editorial Team
Viewed 13560 times
PR Category : Lifestyle
Posted on : Sunday, July 28, 2019  2:25:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : OMEGA celebrates the 1-year countdown to the Olympic and Par...
Next Story : Rado True Thinline Les CouleursTM Le Corbusier'
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [7125-Views]
Inglot Cosmetics Partners With Cartoon Network for Limited Edition “The Powerpuff Girls” B... [6875-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [6570-Views]
Think LUNETTE for an earth-friendly period [5722-Views]
ACE launches its new and inspirational Outdoor collection [4654-Views]
Dress for Diwali With the Rack by Kachins [4551-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [4526-Views]
Chain Reaction [4526-Views]
Sandro Launches Evening Capsule Collection [4319-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4246-Views]
Celebrate guilt-free shopping to your fullest! [4148-Views]
Handbags and Gladrags [4142-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [4111-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [4093-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [4050-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [4020-Views]
MBRU and King Saud University in Saudi Arabia join forces to enhance academic collaboratio... [3898-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [3874-Views]
Peugeot Boxer 4x4 Concept Revealed [3855-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [3770-Views]
Dubai Land Department welcomes Saudi Minister of Housing [3697-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [3697-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3672-Views]
Victoria Beckham Eyewear Debuts New Collection for Fall 2019 [3672-Views]
Team Abu Dhabi Stars Chase Double World Title Boost in China [3593-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories