Salvatore Ferragamo enriches its signature olfactory journey with the new SIGNORINA RIBELLE fragrance, the star of a joyful media campaign that highlights the rebel soul of contemporary women and their desire for freedom, friendship and self-expression.
Envisioned by Salvatore Ferragamo’s Creative Director Paul Andrew, the new global campaign interprets the distinctive Patchwork of Characters concept by introducing three girlfriends who spend a sunny day indulging in the delights of a typical Italian lifestyle, brimming with unexpected and crazy fun.
Director and photographer Gordon Von Steiner portray American model Cara Taylor as the latest Salvatore Ferragamo ‘Signorina’: a young and determined heroine, fierce yet gracious, independent but passionate, who lives her life to the fullest, enhancing her qualities, embracing her flaws and always leaving a lasting impression wherever she goes.
Positive and inclusive, this beautiful muse never leaves behind her lifetime companions – here played by models Soo Joo Park and Hiandra Martinez - as she knows that empowering other women means enjoying the beauty of the world together and encouraging each other to unleash our unique and rare personalities.
In the new images and film, her bold and charismatic spirit turns ordinary things into extraordinary moments approached with a spontaneous and free-spirited attitude. Whenever she enters the scene, simple acts such as riding a Vespa, sipping an espresso or dancing in a garden become memorable and meaningful experiences that she happily shares with her friends and followers.
In this immersive narrative, each character embodies a distinct fragrance tracing a sensory journey that captures the many souls of the Salvatore Ferragamo women. The final frame of the video is a close up on the three perfumes from the Signorina Collection, featuring the romantic SIGNORINA EAU DE PERFUME and the magnetic SIGNORINA MISTERIOSA along with the new SIGNORINA RIBELLE.
The SIGNORINA RIBELLE advertising campaign will go live beginning in September 2019 across all Salvatore Ferragamo’s communication outlets and on major digital and social platforms worldwide.