Dubai PR Network, Online Press Release from Dubai and Middle East
 
Aviation, Airline & Aerospace(Travel & Tourism)
Filter PR by
  
Emirates kicks off Rugby World Cup 2019™ with referee Nigel Owens
 
Emirates kicks off Rugby World Cup 2019™ with referee Nigel Owens

Dubai, United Arab Emirates -  September 21, 2019:    Emirates, Official Worldwide Partner of Rugby World Cup 2019 (RWC 2019), has teamed up with famous Welsh Rugby referee, Nigel Owens, to create a campaign to inform travellers what's fair play and what's foul play when flying – so we can all Fly Better!

 
The campaign, 'Emirates etiquette guide to Rugby World Cup 2019', comprises a series of short, light hearted and witty videos, which sees Nigel, known for his unique tongue-in-cheek way of talking to rugby players on the pitch, blow the whistle on bad traveller etiquette during flights. The first of the videos is being released today across several digital platforms and the airline's social media channels to coincide with the start of the tournament.
 
Rugby World Cup, in which 20 qualifying nations compete for The Webb Ellis Cup, is hosted once every four years, and will take place at 12 venues across Japan from Friday, 20 September to Saturday, 2 November, 2019. RWC is the 3rd largest sports event in the world after the Summer Olympics and the Football World Cup.
 
'Through our partnership campaigns, we always try to find creative and new ways to connect people's passion for sport and travel. In this instance, we focused on the role of a referee in a rugby match, and applied it in a light hearted way to some of the experiences people may have when travelling, while at the same time bringing to life our brand promise of 'Fly Better' through awareness of good travel etiquette,' said Boutros Boutros, Emirates' Divisional Senior Vice President, Corporate Communications, Marketing and Brand.
 
Emirates' association with World Rugby began when it first sponsored Rugby World Cup 2007 in France as a Tournament Sponsor, before becoming a Worldwide Partner for Rugby World Cup 2011 in New Zealand. Emirates later became the first Worldwide Partner to sign an agreement for both Rugby World Cups 2015 in the UK, and 2019 in Japan.
 
To help ensure jet-setting rugby fans do not miss any of the Rugby World Cup 2019 action, Emirates flights with Live TV will screen the competition's matches live on dedicated in-flight sports channel Sport 24, available on the airline's award-winning ice entertainment system. Emirates currently has 175 aircraft equipped with Live TV, including all Boeing 777 aircraft and most of its A380 fleet.
 
In addition to branding, hospitality and ticketing rights of being a Worldwide Partner of RWC 2019, Emirates has also been able to exclusively offer a once in a lifetime opportunity to a number of young rugby enthusiasts, both from Japan and other countries, to lead participating teams and carry their country flag onto the field through the airline's Flag Bearers programme.
 
Emirates also has exclusive rights to joint branding with World Rugby of the kit worn by the World Rugby Match Officials in all 48 matches during RWC 2019.
 
With over 1,8 million people expected to attend the tournament in Japan over a six week period, of which more than a third will be international visitors, Emirates is perfectly placed to connect rugby fans to RWC 2019, through its daily A380 flight to Osaka, a daily A380 flight to Tokyo's Narita Airport and an Boeing 777 flight to Tokyo's Haneda Airport, providing easy connectivity via the airline's Dubai hub.
 
The first video in the series of 'Emirates' etiquette guide to Rugby World Cup 2019' featuring Nigel Owens can be viewed here

 


Posted by : Dubai PR Network Editorial Team
Viewed 7716 times
PR Category : Travel & Tourism
Posted on : Saturday, September 21, 2019  10:34:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Emirates first on-board for biometric boarding
Next Story : Airbus forecasts need for over 39,000 new aircraft in the ne...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
HONOR MagicBook Series is Perfect for Fashion Forward, Design Conscious Individuals Across... [4670-Views]
Vatika Launches Natural Hair Food, an Effective Solution for Dry Hair [3268-Views]
Omega Announces Its Role as the Official Timekeeper of the 36th America's Cup [3173-Views]
Foreo Reveals 5 Ways to De-Stress Your Skin [3165-Views]
DTTAG New Executive Committee to Manage Post Covid 19 Return to Normalcy of Travel [3091-Views]
The Best Omega Sunglasses For a Long-Awaited Summer [2899-Views]
Emirates Post Unveils Modern New Website and Look [2677-Views]
Ethical JLT Salon THT is Supporting those whose Jobs have been affected during COVID-19 w... [2640-Views]
Urgent Implementation of ICAO COVID-19 Guidelines Needed [2628-Views]
FEM Collaborates with Arab Comedian Maya Acra to Address the Taboo Around the Topic of Hai... [2526-Views]
Sony Middle East & Africa Introduces New Digital Camera ZV-1, designed for Vlogging in the... [2472-Views]
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game. [2448-Views]
Innovating to Fight COVID-19: Four Ways Drones are Contributing [2398-Views]
Blue Ocean for Islamic Finance Industry [2394-Views]
Commodity Weekly: Crude Oil Frets Geopolitics, Sluggish Demand Bounce [2259-Views]
Ericsson's USA 5G Factory: Staffed by Professionals – Trained by VR [2165-Views]
Airline Debt to Balloon by 28% [2116-Views]
The Ultimate At-Home Facial [2066-Views]
Twentieth “World Milk Day” Sees NFPC Innovate With New Products That Meet Changing Consume... [1960-Views]
Parmigiani Fleurier Toric Fleur [1960-Views]
Al Tayer Motors and Premier Motors Honour UAE's COVID-19 Frontline Heroes [1960-Views]
80th Anniversary of Maserati's Targa Florio Victory Maserati Tests an Mc20 Prototype on th... [1935-Views]
Sony Middle East and Africa and Gearbox team up to offer rental services of latest digital... [1915-Views]
WTTC Launches Safe Travels Protocols for Aviation, Airports, MICE and Tour Operators [1902-Views]
Tips for Keeping Your Smartphone Clean [1870-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories