• A programme of immersive fashion and beauty-focused activities will be led by the mall’s brands
• The activation celebrates the arrival of the Autumn/Winter 19 collections at City Centre Mirdif
• Daily opportunities to win surprises from fashion-favourite brands
Dubai, UAE, October 31, 2019: The Autumn/Winter19 fashion season is in full swing at City Centre Mirdif as the mall hosts the final days of its immersive and informative programme of fashion shows, workshops, instant-win competitions, and more, available until 2 November.
The new season comes to life in a series of fashion shows from renowned brands plus engaging activities, demonstrations, and workshops. The event sees a diverse set of brands including Steve Madden, Tommy Hilfiger, and Lacoste showcase their Autumn/Winter 19 collections as they take over a fashion and beauty-focused activation space in the mall’s Central Galleria.
An early morning stylish yoga class with Lululemon perfectly merges fashion with fitness. On the latest hairstyling trends, the NStyle workshop is the place to be. Meanwhile, cosmetics brand KIKO is offering expert beauty tips through its make-up tutorials. At the local luxury jewellery brand Dusoul, customers can admire shimmering gemstones and learn about cuts and designs from the experts.
Interspersed throughout the programme are striking fashion shows from popular brands including LC Waikiki, Stradivarius, MUJI, Rita Kumar, Aeropostale, Gap, Springfield, Eleganza, Sfera, Anotah, and United Designer. Guests can also admire displays of the latest footwear collections by stylish shoe brands Aldo and Dune London. And, what better way to wind down than a soothing hand massage from cosmetics brands Molton Brown and Rituals?
Upping the excitement for shoppers is the chance to win instant prizes during the event. At the Carousel, shoppers can collect enviable prizes from multiple mall brands. Customers are further encouraged to get into the spirit of the season by proving their quick-wit and shopping knowledge at the Vending Machine. Here, shoppers will be quizzed on a series of questions related to Autumn/Winter 19 and unlock prizes from several in-house brands when they answer correctly.
Mohamed Al Jasmi, Senior Mall Manager for City Centre Mirdif. said, “Fashion and beauty goes beyond just what we see in-store and across magazine spreads. It’s an immersive and personal experience that requires us to interact with brands and discover what satisfies our own styles. At City Centre Mirdif we’ve created that experience for our guests so they can experience fashion and beauty beyond the conventional ways, while getting closer to our brands in the process.”