Dubai PR Network, Online Press Release from Dubai and Middle East
 
Furniture & Fixtures(Home, Furniture and Interiors)
Filter PR by
  
IKEA's Virgil Abloh Statement Pieces Now Available in the UAE
 
IKEA's Virgil Abloh Statement Pieces Now Available in the UAE

The collection of 15 pieces consists of a range of fashion-forward homeware

 

United Arab Emirates, Dubai, 2 November 2019:   IKEA launch today its most hyped collaboration with world renowned creative Virgil Abloh, artistic director of Louis Vuitton’s menswear line and founder of Milan based label Off-White. Aimed at students and home owners moving into their first home, the Swedish home furnishing retailer named the collection MARKERAD, which means ‘clear cut’ or ‘crisp’ in Swedish. 

Virgil, alongside IKEA’s creative team conducted extensive research into the lives of young adults, in order to help understand their needs as they move out on their own for the first time. Over several workshops at IKEA’s design centre in Älmhult, Sweden, they worked together to develop sketches and prototypes, physically shaping the products themselves in their workshop. 

The range created is a collection of everyday items such as a day bed, table, chair, mirror, rug, bed textiles, cabinet and accessories that have been turned into design icons. The inspiration behind creating these statement pieces was to help any home stand out and add an artful quality to regular items. Abloh created the collection to align with IKEA's 'Democratic Design’’ concept of keeping it affordable, functional and high on quality.

Amongst the 15 pieces is the FRAKTA bag, which has been redesigned in yellow instead of the original blue and embossed with the text ‘SCULPTURE’, a grass carpet that reads ‘WET GRASS’, a numberless clock with a face that says ‘TEMPORARY’ and the known toolbox that reads ‘HOMEWORK’’, with the quotation slogan that has become a signature of the designer’s work. 

Other designs include a glass cabinet with handles that resemble red nails, a wooden chair that comes with a triangular red doorstop attached and a mirror fragmented into different angles that looks like it has an intentional crack in the corner. 

'I'm so excited that MARKERAD is now ready for people to enjoy. I look forward to seeing how these everyday objects will enter people's homes and hopefully add an emotional value to them, this has been the ethos of the whole collection. I want each item to bring people a sense of pride, and I want the great design to be the biggest reason why they buy it,' said Abloh


The limited collection is only available for instore purchase across Dubai and Abu Dhabi. 


Posted by : Dubai PR Network Editorial Team
Viewed 4642 times
PR Category : Home, Furniture and Interiors
Posted on : Saturday, November 2, 2019  2:19:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : GROHE Icon 3D wins Best Product Design at Blueprint Awards 2...
Next Story : Create your own Wonderland with REDTAG!
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Aigner Aprilia [8186-Views]
Top Toners to Up Your Skincare Game [6350-Views]
Stay Refreshed this Festive Season & Give the Gift of Self Care with Kocostar's Fabulous F... [6039-Views]
Raise Eyebrows with Flormar's New Range [5807-Views]
'Tis the Season to Gift and Glow' With Foreo Holiday Gift Sets [5716-Views]
Stress-free Tresses [5697-Views]
Sukin for Men [5392-Views]
Nourish your hair with Vierro's Styling Cream range [5392-Views]
Matte Made in Heaven [5368-Views]
Shop the New Frozen 2 Collection at Max Fashion! [4807-Views]
Monochrome Moment [4538-Views]
Skincare Through The Ages: The 20-Something's Skincare Guide [4447-Views]
UAE's Minister Al Mazrouei Announced President of the Unido General Conference in Abu Dhab... [4386-Views]
Dubai Customs discusses more mutual cooperation with Ukrainian Consul General [4355-Views]
Steve Madden set to arrive in Dubai to kick off brand's 30th Anniversary Celebration [4258-Views]
Foreo Expects a Record Sale for Black Friday [4227-Views]
Dubai Fitness Challenge Continues to Inspire the City [3849-Views]
Dubai Festival City Witnesses Over 1600 Runners Participating at the Second Season of the ... [3794-Views]
The Eberhard & Co. “Sistema Magini” Chronograph Sells at Auction for 156,000 Euros [3703-Views]
Adventurous Sailor François Gabart begins the 2019 Brest Atlantiques race [3672-Views]
Look after your body & enjoy nourished skin from Local, Homegrown Company, The Simplicity ... [3617-Views]
New showroom opening at Habsiguda, Hyderabad [3593-Views]
Dubai Pink Ride Attracts More than 4500 Participants [3410-Views]
Time for tennis - Ugo Humbert joins Rado YoungStars [3367-Views]
Explore Hello Kitty Mania as Candylicious Turns 10 [3288-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories