Dubai PR Network, Online Press Release from Dubai and Middle East
 
Charity & Humanity(Government, Legal & Humanity)
Filter PR by
  
LIXIL has helped 15 million people gain access to a safe and clean toilet.
 
LIXIL has helped 15 million people gain access to a safe and clean toilet.
  • #Where Is The Toilet? 
  • But 2 billion people still need one.

 

Dubai, United Arab Emirates, 20 November 2019:  “Where is the toilet?” Every November 19th on World Toilet Day, LIXIL’s employees think about this question in a different way. Many of us in developed countries often expect a simple answer. But the reality is that for 2 billion people, there is no straightforward response to this simple question. They do not have access to basic sanitation. 


On World Toilet Day, LIXIL now aims to drive even further awareness of this critical issue through its own social media awareness campaign: #whereisthetoilet.
The cost of poor sanitation is a heavy one to bear for families and developing economies. Approximately 800 children under the age of five die every day due to diarrheal diseases caused by unsanitary conditions. The number remains the same since 2016, and poor sanitation cost the world $230 billion in 2015[1]. 

 

The problem is so significant that the UN made achieving equitable sanitation and hygiene for all by 2030 one of its Sustainable Development Goals (SDGs).
As part of LIXIL’s own sustainability goals, it is now committed to improving the livelihood of 100 million people through improved hygiene and sanitation by 2025. The company believes that toilets can change lives, and as a major global maker of toilets and bathroom products, it can help tackle this problem. 

 

“What began in 2016 with a single inspirational idea and a solution called SATO has today expanded into LIXIL’s own international and fully operational social enterprise. We are proud that we have been able to assist 15 million people gain access to a sanitary toilet[2] so far, and that we are taking a business focused approach that will eventually see SATO break even and be self-sustaining,” said Jin Montesano, Chief Public Affairs Officer of LIXIL.

 

Originally developed by a team of engineers at LIXIL’s American Standard, LIXIL’s SATO toilet system offer an affordable and aspirational option for consumers who live in areas that sewers may not ever reach. By October 2019, approximately 3 million SATO toilet pans and stools have been installed in 27 countries in Asia, Africa, and Latin America, propelled by a business model that also creates a sanitation economy.

 

LIXIL’s SATO social enterprise is also accelerating its business initiatives; in the first half of FYE2020 (April 2019 – Sept 2019), SATO shipped nearly 420,000 units reaching an estimated 2.1 million additional people, through a make-sell-use model that has contributed to local job creation.


LIXIL’s SATO social enterprise has further strengthened its brand and will be launching pilot projects in Indonesia and the Philippines, expanding its portfolio to reach many who need basic sanitation. Unlike standard product donations, LIXIL believes that enticing consumers through the availability of an attractive product, and creating jobs that benefit the individual and community, will help ensure their longer term use. 

 

But according to Montesano, there is still a lot of work to do. “It’s World Toilet Day again, but over a quarter of the world’s population still doesn’t have access to safe and clean toilets. As we are proving with SATO in Bangladesh, it is possible to achieve both financial and social targets at the same time. There is an immense opportunity to help solve the global sanitation challenge. We – together with all of our stakeholders – still have a long way to go, but hopefully someday soon, everyone can answer that one simple question: where is the toilet?”


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 8409 times
PR Category : Government, Legal & Humanity
Posted on : Wednesday, November 20, 2019  2:52:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : ENEC cooperates with Make-A-Wish Foundation UAE host ill chi...
Next Story : ‘Carpet of Tolerance' created by Hands and Senses revealed a...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Pandora Launch a New Limited-Edition Charm in Support of UNICEF Giving Young Voices the Ch... [13198-Views]
Ogilvy Celebrates a giant performance at this year's LIA's – Including awards for Global ... [10115-Views]
The Face Shop Introduces Vegan Skincare in the UAE [5441-Views]
MG International Fragrance Company Reinforces Presence in the Growing Middle East Region [4694-Views]
Opening Day of 22nd Edition of Cityscape Sees Numerous New Developments Showcased inside D... [4555-Views]
Dubai Islamic Bank Successfully Prices USD 750 Million Inaugural Sustainable Sukuk [4149-Views]
Dubai's Real Estate Market Continues to Ride High on Strong Investor Confidence [4043-Views]
Dubai Future Foundation Announces Winners of the Smart Toys Competition 2.0 [3698-Views]
Jaeger-Lecoultre Participates in the 30th Edition of Jewellery Arabia Bahrain [3669-Views]
Dubai Customs Launches Awareness Campaign on Digital Services for Passengers [3485-Views]
Burj Khalifa by Emaar to Host a Cutting-Edge Laser Light Extravaganza and Phenomenal Firew... [3050-Views]
Sita Strengthens its Partnership with Geneva Airport, helping Transform the Passenger Expe... [3018-Views]
Large Audience Attend Taha Hussein Days at Mohammed bin Rashid Library [2981-Views]
Dubai's 3 Day Super Sale Starts Friday with Deals of up to 90% off across the City [2981-Views]
Samsung MENA Launches the First-ever Roblox ‘Space Cup' Football Tournament [2972-Views]
Michelin Star Chef and UK Consul General Welcomed for Jumeirah College Bake Off [2948-Views]
Global Village Announces Spectacular Celebrations to mark the 51st UAE National Day [2788-Views]
DLD Enriches its Participation in Cityscape 2022 with Innovative and Sustainable Real Esta... [2702-Views]
Dubai Health Authority Receives a High-level Delegation from the National Healthcare Group... [2640-Views]
Waterfront Market unveils Dubai Consumers Shopping Preferences [2636-Views]
Reel Cinemas will make UAE Cinema History by Giving an Incredible 51% Discount on All Movi... [2632-Views]
What a shot! David Beckham Snaps a Scenic View as Qatar Tourism unveils Posts of Qatar [2620-Views]
Five Things to Know About how they're Delivering more Benefits for Travellers [2616-Views]
Network International, American University of Sharjah Collaborate to Empower Youth Enterin... [2612-Views]
Jaguar Classic Exhibit Iconic Jaguar C-Type & D-Type Models at the Dubai GP Revival [2575-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories