• Overall sales in the GCC increased 72 per cent compared to 2018
• Fleet deals drove commercial vehicles sales growth of 84 per cent
• Passenger vehicles achieved 62 per cent Y-o-Y growth
• Peugeot sedan models, 301 and the new 508, enjoyed highest Y-o-Y sales percentage increase
• Peugeot 3008 becomes the most sold model for the second consecutive year
(1st February 2020, Middle East) Peugeot concluded 2019 with a 72 per cent increase in overall sales in the GCC, marking a record year for the French manufacturer in the region.
Peugeot commercial vehicles achieved notable success with an 84 per cent year-on-year sales increase, with Peugeot Expert and Traveller both more than doubling their sales numbers. Additionally, last year witnessed the launch of the all-new Peugeot Partner 2020, the disruptive B-segment van, which is the first in its segment to incorporate the brand’s renowned i-Cockpit® technology fitted as standard and offers unprecedented levels of refinement and versatility.
A major component of growth, fleet deals played a key role with Peugeot commercial vehicles’ impressive results, including Expert DXB Government deal, bespoke Traveller for people of determination developed for Manafeth Medical Equipment, and Partner, Expert and Boxer LCV models sold to Federal Trading (A part of ALSHAYA Group).
Passenger vehicles enjoyed an unprecedented 62 per cent increase in sales with the 301 and 508 sedan models taking the lead in realising these outstanding results.
The Peugeot 508 fastback was launched regionally in April 2019, and has been completely re-imagined to offer drivers a sporty exterior incorporating coupe-design aerodynamics, an array of cutting-edge technologies and premium interiors. Shortly after its debut, the model was nominated for the region’s prestigious MECOTY automotive awards.
The 3008 flagship SUV, previously ‘Public Car of The Year, maintained its popularity in 2019 as the most sold model for the second consecutive year and generated around half of the annual sales for the French manufacturer.
Offering great fuel economy, superior technology in entry models and alluring designs, Peugeot passenger vehicles attracted multiple fleet deals, including Peugeot 208 hatchbacks and Peugeot 3008 SUVs delivered to Al Emad Rent A Car in the UAE.
Rakesh Nair, Managing Director at Groupe PSA in the GCC, commented: “Although last year was tough for automotive manufacturers, we achieved a record year for Peugeot in the region. Whether attributing this to our product offensive and launch of remarkable new models or the strength of our dealership network, Peugeot now has a stronger position in local market than ever.”
The regional results come as further evidence of the success of Groupe PSA’s ‘Push to Pass’ strategy, which aims to make the Group a global car manufacturer on the cutting edge of efficiency and a provider of mobility services favoured by its customers.