Dubai PR Network, Online Press Release from Dubai and Middle East
 
Computer Software(Technology)
Filter PR by
  
Why User Experience is Essential for Travel Business Growth?
 
Why User Experience is Essential for Travel Business Growth?

The Travel & Tourism industry has transformed over the past few decades undergoing a digital revolution for holidaymakers. In this modern digital business environment, where companies have to compete for user attention like never before, a good user experience has become crucial to business success.

User experience design is often used to describe the usability of an application or the user interface. The true meaning of UX design, though, goes far beyond that. It encompasses the entire process of software design and development. It includes branding, functionality, design, integration, and usability. But, why does it matter so much? Here’s why every business must think about the user experience when they design websites and apps.

UX design is the process of building applications that are relevant and meaningful. Apps that users want to use.

So, how can UX design benefit a business?

Reducing costs

It keeps a project within budget and lowers development costs, including extensive user research, prototyping, and usability testing.

More and more companies are realizing that preventing possible usability issues or problems should be in design stage of the process. Design changes are far easier to make than development changes – and therefore they are less expensive.

Often, the majority of bugs spotted within a product are usability issues. Most of those issues could have been solved in an initial prototyping stage, which is a core aspect of UX design.

Increasing conversions

Making it as easy as possible for your user to interact with your website or app is a key part of UX design. You want your users to be able to find what it was they were looking for. But even more importantly for your business you want to drive conversions and interactions across your web or app. There are two main principles of optimizing websites or apps from a UX perspective.

– Reducing the number of steps that user needs to make is a key part of UX design.  The main goal is to drive conversions and interactions across your website or app. This includes purchasing a product, booking tickets or sorting through a database of complex information.

– Keeping things as intuitive as possible is crucial to minimise the risk of users becoming frustrated when they are trying to complete their task(s) on your website or app.

Improving SEO with UX design

That’s right, Good UX design can result in healthy SEO rankings. Google themselves actively promote great user experience in their search results. This not only translates to SEO, but also paid media or PPC (pay per click) marketing. Platforms like Google Ads (previously known as Google Adwords) actively score the results of your “landing page experience” in your ad campaigns and gives you suggestions to optimize the user journey/focus on these pages.

User experience is a big factor in Google’s search algorithm. Where websites are concerned, a poor user experience can ultimately result poor SEO rankings, or in the case of Paid advertising (PPC), an insufficient ad campaign.

Service Design & Customer Experience

Global Innovations help travel and tourism companies to improve their multichannel offering and co-create innovative user experiences.

We adopt a human-centred, brand-centric design approach leveraging its top-notch capabilities to develop any website or mobile app. The emphasis is on getting a thoughtful user experience, moving from ease-of-use to delight-to-use.



Posted by : Dubai PR Network Editorial Team
Viewed 26486 times
PR Category : Technology
Posted on : Sunday, February 9, 2020  11:32:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Rate Hawk is Live with Global Innovations Flagship Product T...
Next Story : Second Successful Year of Automating Hajj Operations
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Cutting-Edge Technology Solutions from TP-Link for Work at Home or Distance Learning [5978-Views]
Hamdan Bin Mohammed Heritage Center Concludes a Record-Breaking Year for Heritage Sports [5850-Views]
Dubai Health Authority Partners With Twitter to Provide Health Information on COVID-19 [5661-Views]
Keeping the Community Safe and Informed on COVID-19 [5490-Views]
"Stay Home" Instagram Sticker Launches in the UAE [5246-Views]
Union Coop to Operate 24 Hours With All Goods Available [5124-Views]
Isolation Survival Guide [5069-Views]
Marks & Spencer Introduces Its Cosy Loungewear Collection for Men [5008-Views]
Huawei Mobile Services To Explore The Ultimate Potential On HUAWEI P40 Series [4984-Views]
Brighten Up With Marina Rinaldi [4880-Views]
Etisalat Cloudtalk Meeting Now Allows Up to 50 Participants [4843-Views]
Winnie Harlow x Steve Madden Collection [4740-Views]
SCCI Provides Online Attestation Services for All Transactions [4453-Views]
Dubai Cares Joins UNESCO's Global Education Coalition to Provide a Unified Response to the... [4105-Views]
Top Personal Trainer Thanks Dubai Sports Council for “Be Fit, Be Safe” Campaign [4002-Views]
Innovation Platform GELLIFY Forays into the Middle East [3928-Views]
Tonda 1950 Double Rainbow Flying Tourbillon [3880-Views]
Emirates Post Group Company Hosts First Remote Board Meeting to Discuss Ongoing Efforts to... [3819-Views]
Trade Bank of Iraq Announces Capital Increase to USD 3 Billion Under New Three Year Strate... [3733-Views]
Airbus to Produce 3D-Printed Hospital Visors in Fight Against Covid-19 [3727-Views]
Majority of UAE Residents Know How to Contain COVID-19, Confirms Kantar Study [3697-Views]
Parmigiani Fleurier Tondagraph Slate [3684-Views]
Adamas Motors LLC, One of the First Automotive Dealer's in the United Arab Emirates to Imp... [3666-Views]
Etihad Cargo Deploys Cargo-Only Boeing 787s to Complement Freighter Fleet and Ensure Conti... [3605-Views]
Corona Virus: A Curious Guide for Courageous Kids [3483-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories