Dubai PR Network, Online Press Release from Dubai and Middle East
 
Computer Software(Technology)
Filter PR by
  
Why User Experience is Essential for Travel Business Growth?
 
Why User Experience is Essential for Travel Business Growth?

The Travel & Tourism industry has transformed over the past few decades undergoing a digital revolution for holidaymakers. In this modern digital business environment, where companies have to compete for user attention like never before, a good user experience has become crucial to business success.

User experience design is often used to describe the usability of an application or the user interface. The true meaning of UX design, though, goes far beyond that. It encompasses the entire process of software design and development. It includes branding, functionality, design, integration, and usability. But, why does it matter so much? Here’s why every business must think about the user experience when they design websites and apps.

UX design is the process of building applications that are relevant and meaningful. Apps that users want to use.

So, how can UX design benefit a business?

Reducing costs

It keeps a project within budget and lowers development costs, including extensive user research, prototyping, and usability testing.

More and more companies are realizing that preventing possible usability issues or problems should be in design stage of the process. Design changes are far easier to make than development changes – and therefore they are less expensive.

Often, the majority of bugs spotted within a product are usability issues. Most of those issues could have been solved in an initial prototyping stage, which is a core aspect of UX design.

Increasing conversions

Making it as easy as possible for your user to interact with your website or app is a key part of UX design. You want your users to be able to find what it was they were looking for. But even more importantly for your business you want to drive conversions and interactions across your web or app. There are two main principles of optimizing websites or apps from a UX perspective.

– Reducing the number of steps that user needs to make is a key part of UX design.  The main goal is to drive conversions and interactions across your website or app. This includes purchasing a product, booking tickets or sorting through a database of complex information.

– Keeping things as intuitive as possible is crucial to minimise the risk of users becoming frustrated when they are trying to complete their task(s) on your website or app.

Improving SEO with UX design

That’s right, Good UX design can result in healthy SEO rankings. Google themselves actively promote great user experience in their search results. This not only translates to SEO, but also paid media or PPC (pay per click) marketing. Platforms like Google Ads (previously known as Google Adwords) actively score the results of your “landing page experience” in your ad campaigns and gives you suggestions to optimize the user journey/focus on these pages.

User experience is a big factor in Google’s search algorithm. Where websites are concerned, a poor user experience can ultimately result poor SEO rankings, or in the case of Paid advertising (PPC), an insufficient ad campaign.

Service Design & Customer Experience

Global Innovations help travel and tourism companies to improve their multichannel offering and co-create innovative user experiences.

We adopt a human-centred, brand-centric design approach leveraging its top-notch capabilities to develop any website or mobile app. The emphasis is on getting a thoughtful user experience, moving from ease-of-use to delight-to-use.



Posted by : Dubai PR Network Editorial Team
Viewed 11151 times
PR Category : Technology
Posted on : Sunday, February 9, 2020  11:32:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Rate Hawk is Live with Global Innovations Flagship Product T...
Next Story : Second Successful Year of Automating Hajj Operations
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Foreo Set to Break the Beauty Stratosphere According to Experts [6332-Views]
Mother's Day Gift Guide 2020 [5990-Views]
St Valentine's Day' [4923-Views]
Jaguar Land Rover on Tour Sheikh Hamdan's Falcons Dominate Hurr Category in Fakhr Al Ajyal... [4801-Views]
6 Trends That Will Dominate Beauty in 2020 According to Foreo [4788-Views]
Dina Akesbi joins Clio Beauty on the Professional Beauty GCC Mainstage on 18th Feb! [4776-Views]
5 Ways To Bring Spring's Top Trends Into Your Wardrobe [4587-Views]
Costa Coffee Introduces 4u Healthy Food Range Across All UAE Stores in Partnership With Le... [4526-Views]
V-Motif Western [4374-Views]
Korea's Number One Beauty Brand Innisfree All Set to Celebrate the Grand Opening at the Du... [4319-Views]
Ortendahl Makes Team Abu Dhabi Debut in Kuwait as Al Mulla Launches Bid for Third World T... [4319-Views]
HONOR Launches the Iconic Glass Designed HONOR 20 in the UAE [4313-Views]
Corum Admiral's Cup Legend 47 Worldtimer' [4270-Views]
Rado True Thinline Les CouleursTM Le Corbusier' [4270-Views]
City of Gold Rewarded 200 Jewellery Shoppers With 4 Million Worth of Dubai City of Gold Co... [4246-Views]
Cisco Accelerates Applications in a Hybrid Multicloud World [4185-Views]
Made in Italy: Top Picks from the Latest Deborah Milano Make-Up Range [3971-Views]
Dubai Customs Graduates 1st Batch of “Dubai Customs Leaders” Program [3941-Views]
SPORTMAX 50th Anniversary Capsule Collection [3892-Views]
Samsung's New Galaxy S20 Now Available for Pre-Order in the UAE [3886-Views]
Italian Food Exports to the UAE Increases by 11%, Reports ITA Ahead of Italian Participati... [3855-Views]
Union Coop to Sponsor the FAZZA Championships for People of Determination 2020 [3812-Views]
AS World Group Global Roadshow Promotes Expo 2020 Dubai at 33rd African Union Summit in Ad... [3794-Views]
Aston Martin DBX Makes First Public Appearance in UAE [3788-Views]
Team Abu Dhabi Riders Grab Double Triumph On Dramatic Race Day in Kuwait [3776-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories