Global dairy ingredients business, NZMP, to showcase the potential for protein-fortified dairy nutrition in the Middle East & Africa snacking industry - which is forecast to reach US$58.6m by 2024
Dubai, United Arab Emirates, February 09, 2020: NZMP, Fonterra’s global ingredients and solutions business, is set to target the Middle East & Africa (MEA) region's rapidly growing snacking category with a multi-product showcase at Gulfood 2020. The aim is to provide food & beverage manufacturers with the ingredients and insights required to meet this consumer need, as Mintel data shows that the number of snacking products in the MEA has doubled over the past five years since 2014 .
The growth in the snacking segment is driven by the increasing popularity of healthy snacking options across the MEA region where the total retail value of the snacking sector is expected to reach US$58.6M by 2024.
NZMP’s dairy ingredients have a key role to play in delivering nutritious snacking options for people at all life stages with their well-established health credentials, quality standards and broad range.
“Whilst the number of snacking products launched in the MEA has doubled over the past five years, dairy snack offerings have quadrupled in the same time period.” says Simon Penfold, Fonterra’s Sales Director for the Middle East. “This shows stronger participation among dairy companies in the snacking category”
The value of health and wellness products is rising rapidly across the MEA region with a 12% compound annual growth rate forecast between 2019 and 2024 as people look to live healthier and more active lifestyles.
Penfold elaborates; “We’ve seen the health and wellness trend build across the region over the past few years. With 61 percent of global consumers enjoying snacking between meals , they are increasingly expecting a range of healthy options. Dairy-based snacks, which are naturally high in quality protein, are best placed to take the lead in the healthy snacking category. Whether it’s proteins in snack foods, yoghurts or beverages, dairy is one of the highest quality ingredients for consumers and manufacturers alike.”
“NZMP is committed to partnering with food and beverage companies across the region to develop targeted formulations that deliver products that consumers want. The rising consumer demand for natural, quality nutrition means food and beverage manufacturers in the Middle East and Africa have a great opportunity to adapt their products to meet the region’s growing health consciousness – and utilise NZMP’s world-leading dairy expertise to do so,” added Penfold.
NZMP’s ingredients and solutions will be on display at Gulfood for visitors to see and taste, including:
• Snack concepts such as Protein Bars, Balls and Brownies made with NZMP protein
• High Protein drinking yoghurt made with NZMP SureProtein™ Flow WPC 510 & spoonable yoghurt made with NZMP MPC
• High Protein flavoured milk made with NZMP MPC and WMP UHT Perform - Available in coffee and chocolate flavours
• NZMP Protein+ Instant Milk Powder that provides 25% more protein per serve than standard instant whole milk powder; and,
• NZMP’s range of award-winning cheeses, new natural cream cheese range, and mozzarella served on fresh-out-of-the-oven pizza on-stand.
In addition to showcasing the opportunities for dairy ingredients at the stand, NZMP will be highlighting how customers can capitalize on NZMP’s New Zealand advantage via an interactive Augmented Reality Farm experience where visitors can see New Zealand Dairy like never before.