Dubai PR Network, Online Press Release from Dubai and Middle East
 
Events and Exhibitions(Events & Exhibitions)
Filter PR by
  
Parmigiano Reggiano Consortium Participates in Gulfood
 
Parmigiano Reggiano Consortium Participates in Gulfood
  • For the first time, the Consortium will participate with a dedicated stand located in 
  • B1-34 of Hall 1 of the Dubai World Trade Center

 

Dubai, UAE; February 13, 2020 – From 16th to 20th February, the Parmigiano Reggiano Consortium will take part in Gulfood, one of the largest trade fairs dedicated to the food sector. For the first time ever, the Consortium will participate with its own stand, located in space B1-34 of Hall 1 of the Dubai World Trade Center.

Participation in Gulfood is part of a three-year project launched by the Consortium to develop market potential in the Gulf area. Hirux / Nielsen research commissioned by the Consortium shows how consumers in the region confuse Parmigiano Reggiano cheese with generic Parmesan cheese. So much so that, if the turnover of hard cheeses in the three target countries United Arab Emirates, Saudi Arabia and Kuwait is considered, only 30% of the market belongs to Parmigiano Reggiano while the remaining 70% to Parmesan.

According to Parmigiano Reggiano Consortium President, Nicola Bertinelli: 'The strategy of the Consortium is to educate Arab consumers on the specifics of Parmigiano Reggiano, a cheese that stands out for its selection of the best and 100% natural ingredients and uses the same recipe used for a thousand years.”

The first step of the project coincided with the launch of a large-scale advertising campaign in Saudi Arabia, the United Arab Emirates and Kuwait: the first TV campaign aired on the Pan Arab and Pan Asia channels in the last quarter of 2019 while the next will air at the end of 2020. In parallel, a web campaign has been launched on YouTube, Facebook and Instagram to reach out to mas many consumers as possible, including the very large number of expats that make up over 70% of the population in Dubai.

According to the Consortium, the Gulf countries are an important market as they represent a strategic hub for the Italian agri-food sector, partly as a gateway to the Middle Eastern markets and also because they consist of countries with some of the highest per capita incomes in the world. Most of the GCC countries import food products, for instance, the United Arab Emirates imports about 90% of its food and finished foods.


Posted by : Dubai PR Network Editorial Team
Viewed 4697 times
PR Category : Events & Exhibitions
Posted on : Thursday, February 13, 2020  4:02:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : “Planet Positive” is Tetra Pak's New Way of Doing Business
Next Story : Italian Food Exports to the UAE Increases by 11%, Reports IT...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
DERMAdoctor: Peel the Difference & Boost Your Skin with DERMAdoctor's Vitamin C Peel Pad! [14683-Views]
Kristina Fidelskaya Press Release AW2020 [8991-Views]
Maybelline's Falsies Lash Lift Make Their Way to the GCC [8839-Views]
Top 13 Features of the HONOR MagicWatch 2 [5941-Views]
Easa Saleh Al Gurg Group Pledges AED 10 Million to DHA to AID Covid-19 Prevention Measures [5862-Views]
Slip into style at home with Steve Madden [5356-Views]
Hamdan Bin Mohammed Heritage Center Concludes a Record-Breaking Year for Heritage Sports [5106-Views]
Dubai Health Authority Partners With Twitter to Provide Health Information on COVID-19 [5100-Views]
Realme Set to Launch Its Latest Range of Smartphones in UAE [5057-Views]
HONOR Brings the Brand-New HONOR 9X PRO to Customers in the UAE [5032-Views]
Keeping the Community Safe and Informed on COVID-19 [4837-Views]
Union Coop to Operate 24 Hours With All Goods Available [4660-Views]
Sportmax Leather Trend SS 2020 [4441-Views]
Horological Machine N°10 ‘Bulldog' [4416-Views]
Brighten Up With Marina Rinaldi [4288-Views]
Carrefour Statement – Opening Hours [4288-Views]
Max Mara Bridal 2020 [4233-Views]
Etisalat Cloudtalk Meeting Now Allows Up to 50 Participants [4221-Views]
Cutting-Edge Technology Solutions from TP-Link for Work at Home or Distance Learning [4197-Views]
Deema Ajlani Ramadan Capsule Collection, 2020 [4099-Views]
Perfect Polka Dots [4056-Views]
Chronoswiss Timemaster 150' [3959-Views]
SCCI Provides Online Attestation Services for All Transactions [3849-Views]
The Department of Culture and Tourism – Abu Dhabi Closes All Cultural Sites in the Emirate [3800-Views]
Ralph Lauren Collection Spring / Summer 2020 [3776-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories