Dubai, United Arab Emirates, February 27, 2020: 2XL Furniture & Home Décor and Swiss-Belhotel International in collaboration with The Designers’ Studio have announced the ‘2XL Interior Design Challenge’ for the Arabian Travel Market (ATM) taking place in Dubai from 19 to 22 April 2020. As part of the challenge participating members will submit design proposals to decorate Swiss-Belhotel International’s stand at ATM out of which one will be chosen by a panel of judges to execute the design using 2XL furniture and accessories.
Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India, Swiss-Belhotel International, said, “We are delighted to collaborate with 2XL Furniture & Home Decor and The Designers’ Studio for this extraordinary project and very excited about the outcome. Interior design is an integral aspect of a hotel and serves as a visual backdrop in creating unique experiences. Great interior design instantly lifts the mood and atmosphere of a palce and must match the vibe to attract the target customers. We believe the UAE has got an incredible talent pool who could play an intrumental role in our industry and the Arabian Travel Market, which is the largest travel and tourism trade fair in the Middle East, is the perfect arena to present it.”
Amit Yadav, Head of Marketing at 2XL Furniture & Home Décor, said, “Being one of the leading luxury furniture brands, at 2XL we are committed to provide opportunities to talented young designers and promote their creativity. Therefore, we are glad to support this wonderful initiative in collaboration with Swiss-Belhotel International and The Designers’ Studio and look forward to seeing the various design proposals.”
Anam Clarke, Founder of The Designers’ Studio, who is extremely passionate about design and has over a decade of interior design experience, said, “The Designers’ Studio aims to provide inspirational, career-focused education in interior design in the context of a new and broader way of thinking about the real value of design. We believe in a creative and open-minded approach are very pleased to partner with Swiss-Belhotel International and 2XL Furniture & Home Decor, in this unique venture that will allow one of our members to display their talent at ATM.”