Dubai, United Arab Emirates, March 12, 2020: From the stage to the streets, Weekend Max Mara unveils a new Signature capsule for Spring Summer 2020 called On Set by Gabriella Pescucci. The Oscar-winning Italian costume designer lends her touch to the collection inspired by three of her blockbuster works - The Age of Innocence, The Adventures of Baron Munchausen, and the TV series The Borgias. On Set by Gabriella Pescucci seamlessly fuses film references, sets and periods, turning the fictional into reality via a dreamy line-up delivered in a tightly edited palette of white, blush and ivory, plus a touch of black.
One of the most critically acclaimed costume designers of our time, Pescucci’s impressive career spans four decades alongside some of the world’s most legendary directors such as, Federico Fellini, Martin Scorsese, Terry Gilliam and Tim Burton. Her sense of history matched to a discerning eye and free-flowing fantasy have earned her numerous awards, including an Oscar for the Age of Innocence. Ready for the limelight, On Set by Gabriella Pescucci celebrates the free-spirited lightness of summer, oozing a leisurely allure that unfurls on an imagery Fellini-esque Roman beach, conjuring images of the glamourous Italian lifestyle.
The pristine freshness of cotton, organdie and linen, at times perforated and cut out, is elevated with whispered details and feminine shapes, evocative of the diﬀerent movies. The shells and coral branches that embellish a duster, a flouncy skirt and an A-line dress channel The Adventures of Baron Munchausen while tops and shirts with puﬀed or flared sleeves, braided elements and ruﬄes nod at Lucrezia Borgia, a woman of power and sensuality. The otherworldly elegance of The Age of Innocence in all its glory of frothy lace, crinolines and layers is interpreted with embroidered cut-away shirts, lacey fabrics and bell sleeves.
The accessories elevate each theme, starting with the signature Pasticcino Bag made from a shell-printed cotton in muted pastels reminiscent of Terry Gilliam’s The Adventures of Baron Munchausen film to a conical straw hat. Strappy thong sandals, string chokers and a silk scarf are adorned with the treasures of the sea - mother of pearl, coral shaped resin elements and shell patterns.
The collection will be presented during Milan Fashion Week in September 2019 and will be available online and in all Weekend Max Mara stores form March 2020.