Dubai PR Network, Online Press Release from Dubai and Middle East
 
Health & Fitness(Healthcare & Medicine)
Filter PR by
  
Transparency, Honesty, Precision and Speed – UAE's Building PR Blocks Amidst COVID-19
 
By Firas Sleem, CEO, Virtue PR and Marketing Communications
 
Dubai, United Arab Emirates, April 08, 2020:  The last few weeks have seen a few of the world’s countries witness pressure and criticism, but each has responded differently. From China to Egypt, South Korea, United States of America, European countries and the UAE, each country has instituted a remarkable PR strategy to contain the pandemic. From devising actionable containment plans to rolling out transparent information campaigns, the global communities have demonstrated robust and consistent transparency, speed and tactics in these testing times. 
 
The UAE’s success against the virus can be attributed to the transparent and innovative ways the government has been communicating with its citizens and residents. Some of the key attributes include –
 
• Providing citizens/residents with accurate information on preventive measures and solutions for the outbreak through continuous flow of information.
• Enforcing powerful measures to ballast anecdotes, beliefs, myths, and misinformation, diminishing the odds that people will be led off track into unconstructive practices.
• Maintaining openness and transparency in all its communication.
• Circulating important updates and information with speed and best technology.
• Testing on a rigorous basis. The country ranks first globally for the number of tests conducted so far.
• Implementing exemplary practices, with extensive support from the leadership that encourages social distancing and avoiding physical contacts. 
 
The UAE’s response and active communication in times of this crisis is commendable. Without wasting time, the government presented factually correct information through internal and external communication.  The essence here is that any strategy has to reflect transparency, honesty, speed and accuracy; the four building blocks of effective PR.
 
It is not only overwhelming to see how the UAE has invested their time to roll out systematic action plans and minimize the risk, but also develop and strengthen its system and act in unison to build the global preparedness and resistance. 
 
During an outbreak like this, UAE has displayed global commitment at the highest level, which has resulted in urgent escalation in testing, isolation and contact tracing, which is the backbone of efficacy at this point of time. 
 
Very early, the country had strict inspection measures for arriving flights and has also suspended flights to curb the virus. It has also ramped up its efforts for strengthening border controls and furthering interdepartmental collaboration. That’s not all. The government has also enforced measures to close down public places and instructed people to take up self-quarantine. 
 
Speaking about quarantine, it is to be noted that during the Great Plague of London hit in the past, citizens followed the same quarantine practice we are following today, including Issac Newton. Without his professors to guide him, Newton apparently thrived a lot better. The year-plus he spent away was later referred to as the “year of wonders.”
 
So, if you’re working or studying from home over the next few weeks, perhaps remember the example Newton set. This could perhaps also be a chance for you to change your life, for the better!


Posted by : Dubai PR Network Editorial Team
Viewed 4118 times
PR Category : Healthcare & Medicine
Posted on : Wednesday, April 8, 2020  1:08:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Intel Commits $50 Million with Pandemic Response Technology ...
Next Story : Waterfront Market Focus' on Customer Safety by Increasing H...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Make Up for Ever Introduces for the First Time Its New Active Care-in-foundation to Revive... [6999-Views]
Olay Eyes Hydra Gel [5826-Views]
Maillon De Cartier Watch [4317-Views]
LG Prioritizes Home Comfort With Latest Air Conditioners for GCC Market [4264-Views]
6 Steps X 6 Products from Essence: The Shortcut that Perfects Skin - Now more than ever, S... [4260-Views]
Kristina Fidelskaya A/W 2020 Collection “Dream” [4260-Views]
Eid Gifts From The Body Shop [4170-Views]
Ralph Lauren Expands Its Earth Polo Offering, Reinforces Commitment to Protecting the Envi... [3993-Views]
Happy Eid with Parmigiani Fleurier Toric Fleur [3801-Views]
Vatika Focuses on Making Quarantine a Quality Time With New Viral Campaign [3735-Views]
Your at-Home Spa Guide With Skin Republic [3719-Views]
Sony Middle East & Africa Launches New Compact 4K Handycam® Camcorder with Advanced Image ... [3428-Views]
Dubai Sports Council Thanks Wise Leadership for Its Protection and Care of the Community [3341-Views]
UAE Banks Among Top Performing in GCC, KPMG Report Finds [2972-Views]
Dubai Customs: Strategic Plan to Curb Corona [2899-Views]
Etihad Guest Rewards Members While Staying Home [2698-Views]
Denim Culture [2644-Views]
Etihad Holidays to Be Operated by Dnata Travel Group In the UK [2456-Views]
Mohap Hails Family Doctors' Efforts in Countering Covid-19 Crisis [2427-Views]
Pure Health Launches Covid-19 Field Laboratory at Sharjah Expo Centre [2374-Views]
Celebrate Father's Day With Parmigiani Fleurier Tondagraph Slate [2341-Views]
Lenovo's Tech Gift Guide [2321-Views]
First Range Rover Made Under Social Distancing Measures Comes Off Jaguar Land Rover's Sol... [2247-Views]
Made in Italy, ICSA® Issues a Notification of Counterfeit Products Found in the Kingdom of... [2177-Views]
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game [2157-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories