Al Ketbi: the launch of the new platform is Abu Dhabi government’s latest initiative to advance digital transformation and strengthen the emirate’s leadership in e-Government services
Abu Dhabi, UAE, 5 May 2020: The Department of Government Support, as represented by the Abu Dhabi Digital Authority (ADDA), has announced the launch of the digital payment platform, “Abu Dhabi Pay” through the Abu Dhabi Government Services ecosystem, “TAMM”. The launch of “Abu Dhabi Pay” is a new step towards accelerating the pace and impact of digital transformation and innovating more solutions and services aimed at facilitating the lives of Abu Dhabi residents and business communities.
In line with Abu Dhabi government’s latest efforts to improve the quality of life of members of society in the emirate and enable them to benefit from modern digital technologies and solutions, 'Abu Dhabi Pay' provides secure and standardised methods of digital payment for all government services across different channels, representing a further step toward digital sustainability.
The launch of “Abu Dhabi Pay” comes under the supervision of The Higher Committee of the Digital Government and is aligned with its efforts in activating a digital transformation governance framework in Abu Dhabi, providing new concepts of government services and moving towards a digital future.
Through “Abu Dhabi Pay”, customers will benefit from multiple safe payment options, one-time payments for multi-party services, and unified customer experiences on all government channels. Similarly, government entities will benefit from a unified platform for all channels and support, reducing errors while boosting career development for employees.
The initiative demonstrates the proactive approach to government services now in place, with “TAMM” providing convenience to customers and government entities alike. The government entities adopting the platform at this stage are the Abu Dhabi Police, Department of Health, Department of Energy, Department of Economic Development, Department of Municipalities and Transport, Abu Dhabi Agriculture and Food Safety Authority, and the General Administration of Customs, all of which have chosen to adopt the new platform for advantages such as ease of transfer, the ability to effectively transition and connect with the platform, and the need to unify the multiplicity of payment channels for the services provided. Additionally, most of the government entities provide services to other parties that require the application of the single discount feature and multiple settlements.
Commenting on the launch of “Abu Dhabi Pay”, H.E. Ali Rashid Al Ketbi, Chairman of the Department of Government Support – Abu Dhabi, said: “The launch of the new platform comes in line with Abu Dhabi government efforts to improve the quality of life for individuals and society in Abu Dhabi, and to facilitate a seamless and hassle-free access to all government services. ‘Abu Dhabi Pay’ is an essential step forward in the efforts made by all parties to strengthen Abu Dhabi's position and leadership regionally and globally in the field of digital government.”
H.E. Al Ketbi added that he is delighted with the collective effort and cooperation shown by all government entities to launch this platform, which will unify digital payments for government services and ensure smooth and safe delivery. Al Ketbi noted that the launch of “Abu Dhabi Pay” is the next stage of the emirate’s vision to achieve digital sustainability by streamlining data-driven systems and processes throughout government and that undoubtedly, the platform will ensure seamless service delivery for all users in Abu Dhabi, which in turn will contribute to promoting economic and social development in the emirate.
Engineer Mohamed Abdel Hameed Al Askar, Acting Director-General of the Abu Dhabi Digital Authority, said: 'Looking ahead, we will integrate ‘Abu Dhabi Pay’ with all of the digital channels of the remaining entities. This will include establishing the priorities and foundations required to complete the inclusion of digital channels for government agencies and communicating with them to study, prepare, and build the allocations required to complete the linking operations with their respective channels if necessary. Following this process, we will distribute and connect point of sale (POS) devices to complete preparations and meet the required allocations with the government entity's systems.'
H.E. Major General Maktoum Ali Al Sharifi, Director-General of Abu Dhabi Police, highly praised the wise leadership’s interest and the follow-up of H.E. Major General Faris Khalaf Al Mazrouei, Commander-in-Chief of Abu Dhabi Police, on development projects, the improvement of digital and smart services provided to customers, and the continuous efforts aiming at achieving their happiness and satisfaction. H.E. Al Sharifi explained that the participation of Abu Dhabi Police in “Abu Dhabi Pay” comes in line with its continuous keenness and interest in keeping pace with the latest developments and leveraging the modern digital technologies in providing the finest services to customers.
H.E. Al Sharifi added that this project is an example of the efforts made by government entities at the level of Abu Dhabi in particular and the UAE in general to transition to smart government by providing services with high levels of technical and security measures, which therefore contribute to improving services and facilitating them for customers, which in turn will enhance the competitive business environment in Abu Dhabi. H.E. Al Sharifi reaffirmed the interest of the General Command of Abu Dhabi Police in coordinating with various departments and government entities in the emirate, and realizing the vision of the government to achieve customer satisfaction and happiness. His Excellency reiterated the readiness of Abu Dhabi Police to offer its expertise and cooperation with different teams to achieve the desired success for this advanced technology.
H.E. Hisham Khalid Malak, Acting Undersecretary of the Department of Finance, said: “The ‘Abu Dhabi Pay’ platform is the result of cooperation between the financial and banking sector and government entities in Abu Dhabi, and it reflects the ability of all parties to harness technology with the power of innovation in providing smooth and easy government services, which contributes to meeting the expectations of customers and enhancing the emirate's position and its impact on the global economy.”
H.E. Dr. Jamal Al Kaabi, Acting Undersecretary of the Department of Health, commented: “We are pleased to be among the first government entities to participate in the ‘Abu Dhabi Pay’ platform, an important initiative that has been launched under exceptional circumstances and for which efforts have been converged to provide all the necessary capabilities and all precautionary measures taken to preserve the health and safety of the community. The platform reflects the importance of cooperation between government entities in Abu Dhabi to simplify and facilitate payments for government services.”
H.E. Rashid Abdul Karim Al Balooshi, Acting Undersecretary of the Department of Economic Development, said: “We praise the launch of ‘Abu Dhabi Pay’, which is in line with the directions of the Abu Dhabi government aimed at digitising and enhancing government services in order to improve the customer experience. Our participation on this platform comes from our keenness to promote easy and competitive business practices through cooperation between government entities to support the digital transformation goals in the emirate.”
H.E. Abdulla Al Sahi, Acting Undersecretary of the Department of Municipalities and Transport, said: “Abu Dhabi Pay is the latest representation of the Abu Dhabi government’s vision to employ technology to serve the community and elevate the government work system in the emirate. Our participation on the platform is confirmation of our keenness to develop digital services according to the highest international standards that can contribute to enriching customer experiences and happiness, as they will be able to pay the various fees of the Department of Municipalities and Transport through one portal from anywhere and at any time.'
H.E. Mohammed bin Jarsh Al Falasi, Undersecretary of the Department of Energy, said: “The launch of the ‘Abu Dhabi Pay’ platform reflects the emirate’s vision to accelerate the pace of digital transformation by harnessing technology to raise the level of government transactions and facilitate payment procedures for all residents. At the Department of Energy, we continue to support digital transformation strategies, the issuance of instant licenses and other smart services through both the “TAMM” platform and the Abu Dhabi Energy Services Platform. We support the unification of efforts between different entities to serve our goals in building a sustainable society and economy based on advanced digital infrastructure.”
Commenting on the launch, H.E. Saeed Al Bahri Salem Al Ameri, Director-General of Abu Dhabi Agriculture and Food Safety Authority, said: “Technology continues to reshape the future of the community in general and influence various areas of life, including the agricultural and food security safety sector. We are working in close cooperation with government entities and the private sector to provide innovative solutions that citizens and businesses alike need.” H.E. Al Ameri highlighted the importance of the “Abu Dhabi Pay” platform in enhancing the quality of life for residents in Abu Dhabi.
H.E. Rashed Lahej Al Mansoori, Director-General of the General Administration of Customs, said: “This platform reflects the importance of technology in providing government financial services, especially electronic payment services. Today, customers expect fast and secure services to complete their transactions or obtain government services. The ‘Abu Dhabi Pay’ platform meets these expectations with its ability to contribute to providing a safe, evolving and attractive business environment driven by digital government solutions and services that are based on investing and employing digital technology.”
Commenting on the launch, Andre Sayegh, Chief Executive Officer of the First Abu Dhabi Bank Group, said: “We are proud of our partnership with the Abu Dhabi government and of being part of the promising digital payment platform, ‘Abu Dhabi Pay’, bringing the bank’s vast experience in all areas of payment platforms. The launch of ‘Abu Dhabi Pay’ reflects our cooperation in efforts to unify all digital payments for government services. It is a new step towards accelerating the pace of digital transformation in all government entities in the emirate, achieving customer satisfaction and facilitating payment procedures for all residents.” Al Sayegh reaffirmed the bank’s commitment to working in support of the emirate’s government accelerators and the Abu Dhabi Economic vision 2030.”
The launch of the “Abu Dhabi Pay” platform is fully aligned with the recent efforts and initiatives announced by the Abu Dhabi government that come within the framework of the Digital Month initiative, which aims to enhance customer benefits through innovative digital services and solutions, and shed light on the benefits that both citizens and residents, who rely more on digital services instead of physical visits to service centres, can avail to complete the services and transactions that they need. Additionally, the initiative stresses the role that digital solutions and services play in saving time for individuals and allowing them to focus more on other activities and positive aspects in their daily lives.
The “Abu Dhabi Pay” platform offers many other features, such as payment processing, reconciliation and settlement, reports and audit, and one payment for several settlements. Payment channels include portals, mobile apps, POS, and cash deposit machines where payment methods include e-debit, e-wallet, credit cards, and cash. Currently, digital wallet and credit card payments are available while direct bank debit and other solutions for cash management will be added to the platform.