Dubai PR Network, Online Press Release from Dubai and Middle East
Business, Banking and Investments(Banking & Investments)
Filter PR by
Parmigiano Reggiano Records Growth in GCC Markets
Parmigiano Reggiano Records Growth in GCC Markets
2019: a record year for value at production and for exports of Parmigiano Reggiano
• The Consortium announces the data of a sound supply chain ready to take on the after-Covid19 with concerns for relapse in exports
• Parmigiano Reggiano Consortium sees a growth of 2.9% in Arab markets
• Parmigiano Reggiano confirmed as number one PDO product with 1.56 billion turnovers at production and 2.6 billion euro at consumption, an export share exceeding 41% (+4.3% growth volume vs 2018) and 3.75 million wheels produced (+1.47% vs 2018)
Dubai, UAE: May 05: 2020:  2019 was a record year for Parmigiano Reggiano PDO production, which saw a total increase of 1.47% over the previous year. Figures released by Parmigiano Reggiano Consortium reveal that 3.75 million wheels of cheese (about 150 thousand tons) were produced in 2019 and it represents the highest peak in the age-old history of Parmigiano Reggiano. A turnover of 2.6 billion euro was recorded for the protected designation of origin (PDO) product, which is increasingly expanding abroad, an outlet for a constantly growing production that needs new market spaces. 
In the last three years, production rose from 3.47 million to 3.75 million wheels, which is a 8.1% increase. 
A big push into the new markets of GCC has generated a 2.9% growth. The Consortium has invested in increasing consumer awareness of the nutritious value and versatility of the cheese and how to identify real Parmigiano Reggiano cheese from generic Parmesan.
Parmigiano Reggiano is also enjoying a very good period as far as prices are concerned. While in 2016 the cost per kg was 8.60 euro, in 2019 the average price stood at 10.75 euro, a 25% increase (average price of 12-month Parmigiano Reggiano from producing dairy, source: bulletins from Borsa Comprensoriale Parma) 
2019 has been a year with two opposing realities. In fact, beginning from the month of October – during President Trump’s imposition of tariffs – prices suffered an abrupt decline below 10 euro while milk and consequently cheese production registered a growth. 
The Parmigiano Reggiano market is becoming ever more international. 
Today, Italy accounts for a little less than 60% of the total market, while the export share is 41% (+4.3% over the previous year). France is the first market (21% of overall export), followed by the USA (20.9%), Germany (17.8%), the United Kingdom (12.3%) and Canada (3.9%). 
While France (+2.2%) and the United Kingdom (+2.7%) hold steady, Germany (+6.7%) is growing, after the reduction recorded in 2018, so are Switzerland (+16.3%) and the United States (+12.9%), the latter resulting from concerns over tariffs. New markets such as Australia (+21.3%), China (+36.4%) and Arab Countries (+2.9%) are also growing. On the other hand, Canada (-26.5%) is slowing down due to the CETA agreements.
Regarding the early months of 2020, the Parmigiano Reggiano Consortium has already recorded an increase in sales volumes, especially in the large-retail points of sale, where growth touched peeks of 20-30%.
Conversely, the price trend is not so rosy, considering that the wholesale price (average price of 12-month Parmigiano Reggiano from producing dairy) at present has settled around 8 euro per kg versus 10.75 euro of 2019. 
The Consortium is also monitoring the impact of Covid19 on the Parmigiano Reggiano market. A recent study published by the Centro Study (Research Centre of the Parmigiano Reggiano Consortium) reveals that 53% of the respondents are very happy with the total orders received in the first months of 2020, especially from the Italian market. There is less enthusiasm regarding the orders from the European Union and worries for North America and Canada. The Consortium member dairies foresee an overall decline in orders in the coming months, particularly in the medium and small retailers and the Horeca channel. 
“The crisis we are facing due to the pandemic – said Nicola Bertinelli, President of the Parmigiano Reggiano Consortium – has not disrupted the activities of the Consortium. We immediately geared up to continue our quality controls to safeguard and protect consumers. We also continue our control activities on the markets with special focus on protection at the international level. After the successes of New Zealand and China in 2019, we defeated the giant Campbell, which is now forced to remove references to PDO from its products’ labels”.
“Our work goes on, Bertinelli added. We revised the 2020 marketing plan in light of all the limitations we are experiencing due to the lockdown and in consideration of the coming phases of this slow return to normal. We will also need measures to contain production that is growing too much”.

Posted by : Dubai PR Network Editorial Team
Viewed 2952 times
PR Category : Banking & Investments
Posted on : Tuesday, May 5, 2020  3:25:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Fedora 32 Now Generally Available
Next Story : Covid-19 Impact on Emerging Market Debt
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Make Up for Ever Introduces for the First Time Its New Active Care-in-foundation to Revive... [5228-Views]
Olay Eyes Hydra Gel [4830-Views]
COVID-19 Triggers Marked Decline in Global Trade: UNCTAD [4207-Views]
LG Prioritizes Home Comfort With Latest Air Conditioners for GCC Market [3428-Views]
Ralph Lauren Expands Its Earth Polo Offering, Reinforces Commitment to Protecting the Envi... [3370-Views]
6 Steps X 6 Products from Essence: The Shortcut that Perfects Skin - Now more than ever, S... [3292-Views]
Maillon De Cartier Watch [3259-Views]
Dynabook Refreshes Portégé X Series With Latest Intel® Core™ Processors and Privacy Featur... [3157-Views]
Kristina Fidelskaya A/W 2020 Collection “Dream” [2956-Views]
Vatika Focuses on Making Quarantine a Quality Time With New Viral Campaign [2731-Views]
Union Coop: AED 46 Million Project in Umm Al Quwain [2702-Views]
Your at-Home Spa Guide With Skin Republic [2649-Views]
Ashley Graham for Marina Rinaldi – Ss 20 [2636-Views]
Emirates Resumes Passenger Flights to 9 Destinations, including Connections between UK and... [2608-Views]
Dubai Sports Council Thanks Wise Leadership for Its Protection and Care of the Community [2595-Views]
Don't Make A Slow Recovery More Difficult with Quarantine Measures [2411-Views]
Dubai Customs: Strategic Plan to Curb Corona [2353-Views]
Happy Eid with Parmigiani Fleurier Toric Fleur [2321-Views]
Smart Cooking to Save Time With Lg Appliances This Ramadan [2288-Views]
Sony Middle East & Africa Launches New Compact 4K Handycam® Camcorder with Advanced Image ... [2255-Views]
Paying the Ransom Doubles Cost of Recovering from a Ransomware Attack, According to Sophos [2194-Views]
Medcare Women & Children Hospital Offers Peace of Mind to Families and Mums-to-Be and Cont... [2132-Views]
Al Zahia Supports Underprivileged Families With Electronic Tablets for Remote Learning [2075-Views]
Game for Anything: the All-New Toyota C-HR Lands in the UAE With Unmissable Distinctive St... [2070-Views]
BSH Middle East FZE Stands in Support with the Dubai Health Authority Amidst COVID-19 Pand... [2042-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories