Clock towers and landmarks in 11 countries lit up with global call to action to drive peace on 21 September
United Arab Emirates, September 20, 2020: Lipton, the world’s leading tea brand, and Peace One Day are uniting for the UN International Day of Peace, 21 September 2020, to inspire the world to connect and Make Tea Time Peace Time.
Together the organisations created an ambitious global moment of solidarity, with iconic clock towers and landmarks across the planet taken over and lit up with projections encouraging the world to connect and Make Tea Time Peace Time. Installations shone bright around the world, crossing eight time zones, from Sydney, Australia; to Kuala Lumpur, Malaysia; passing by Dubai, UAE; across Europe with London, Paris, Brussels, Berlin, Rotterdam and Amsterdam; followed by Latin America with Mexico, Guatemala, Brazil.
This global call to action is more important than ever as we have all learned to communicate with loved ones while separated and socially distant this year. Lipton advocates having 15 minutes of quality connection every day to help people feel healthier and happier, and it believes peace flourishes when people connect. With more than 311 million Lipton teas* consumed worldwide every day, on 21 September and beyond, Lipton is inviting people to use those moments in their day to unite with others and make time for peace.
The occasion was celebrated here in Dubai over the weekend, through a projection displayed to millions at The Dubai Mall’s iconic Ice Rink. Working with Lipton, local influencers Ascia and Haifa Beseisso are encouraging their community to Make Tea Time Peace Time as well, by sharing a personal memory of a time they’ve made peace with someone and the positive impact it’s made on their lives.
Haifa Beseisso, Travel Influencer and Content Creator, said: “I'm very excited to be working with Lipton and Peace One Day on such an important message for International Day of Peace. This year more than ever, finding moments to connect with the people in our lives and make peace no matter how big or small is so important. I truly hope the installations all around the world encourage people to find moments in their day to make tea time peace time.'
Jeremy Gilley, Founder of Peace One Day said: “Peace One Day’s goal is to raise awareness of #PeaceDay and manifest action, in turn decreasing violence around the world. This year we aim to reach 4 billion people in 24-hours and have gladly partnered with Lipton, to achieve this shared goal. Together, we want to encourage people to make quality connections and cement the 21st September as a day of global unity and intercultural cooperation on an unprecedented scale.”
Marc Schroeder, CEO Pepsi Lipton said: “This year’s Peace Day feels more significant than ever. We believe peace thrives when people connect and never has it been more important to take time to talk, listen and share.
“We advocate that just 15 minutes of quality connection a day can make people feel happier and healthier. With tea time a natural point of the day for people to come together, Lipton is on a mission to turn billions of tea drinking moments around the world into opportunities for peace time.
“Connection truly is a force and foundation for peace. We hope our involvement with Peace One Day helps inspire people around the world to take the time to connect with others and nurture peace in all its forms today.”
Lipton is also encouraging its own global community and network in over 100 markets to become ambassadors for peace and quality connections through an initiative that invites them to show the world how they Make Tea Time Peace Time. A showcase of the best submissions will be streamed to viewers and participants at the Live Global Digital Experience Peace One Day. The free-to-register, one-day event is running on 21 September and is produced by founder Jeremy Gilley and actor Jude Law.