essence, the no1. selling makeup brand in Europe,
known for its affordable yet high quality products, is announcing its collaboration with Mina Al Sheikhly, Iraqi lifestyle content creator and Instagram sensation to launch essence “Be Flawless”
Trend Edition. Mina Al Sheikhly is the ultimate
“essence” girl – why? She is fun, positive, and loves beauty.
Just like essence, Mina is also an animal lover and only uses products
that are cruelty-free. When it comes to female empowerment,
Mina is the ultimate girl-boss! Between managing her own interior
design company and producing unique content for her social media channels, she always finds time for some glamming-up in between.
Mina Al Sheikhly commented: “I was delighted to work with essence on such an exciting project. The brand resembles me in so many ways, and the “Be Flawless” range will definitely be everyone’s favorite as it consists of products that are actual necessities.”
The range consists of everything a girl needs to achieve flawless skin, from foundations, concealers, compact powders, and a soft makeup sponge for an airbrushed look.
This vegan & cruelty free range comes at a price that is very affordable and suitable for everyone and will be in stores across the region on the beginning of October 2020.
soft touch mousse make-up
The dessert of all products! A foundation that doesn’t flake and is so soft, that spreads and blends so easily, making your pores look invisible and evening out your skin tone in a natural way.
This foundation has medium coverage and is very lightweight, you can blend it with a sponge, brush, or simply use your fingers.
Mina’s Tip: “Soft touch mousse will be my choice for a daily foundation. It’s so light and airy, that your face can actually breath through it. Always blend your foundation in an upwards motion, it will lay beautifully on your skin.”
contouring duo palette
You will absolutely feel like a professional makeup artist using this product. This palette consists of a contour shade & a luminous highlighter that both blend smoothly for a natural looking look. It also comes in two shades, suitable for different skin tones.
Mina’s Tip: “If you want to make your cheekbones appear higher, apply the contour directly under your cheekbones, it will instantly lift them up!”
camouflage+ matt concealer
This is not just a good and high-coverage blemish
concealer: It’s matte, long-lasting and creaseless,
specially to cover dark circles without sinking into fine
lines. The formula is also water-proof, making it the
best companion on a hot, humid day.
Mina’s Tip: “Always start off with your foundation,
then use your concealer as you wish. You can even
use it as a highlighter.”
make-up & baking sponge
This small fluffy latex -free piece of magic is a must -have in the collection. For blending, baking, and perfecting, this sponge’s rounded side is for working your makeup onto your skin, and the slanted side is for baking.
Mina’s Tip: “I like to wet my sponge before I spread my foundation with it, that way, the sponge won’t soak up most of the makeup.”
mattifying compact powder
Looking for that matte finish? This compact powder is the holy grail of a flawless airbrushed complexion. It’s so delicate and powdery with moisture-absorbing ingredients, ensuring that your makeup stays impeccable and in place.
Mina’s Tip: “I keep this beauty in my bag when I go out! It’s the perfect touch-up buddy.”
flat powder brush
This is the perfect tool to apply your powder, compact or loose. Its long and extremely soft (synthetic) bristles are ideal for applying your makeup with zero streaks!
Mina’s Tip: “This brush is so feathery and covers a large area for quick and easy flawlessness. Always keep your brushes clean, I use gentle soap to wash them on a weekly basis.”