Dubai PR Network, Online Press Release from Dubai and Middle East
 
Beauty, Cosmetics & Perfume(Lifestyle)
Filter PR by
  
Vatika Launches Awareness Campaign to Address Hair Fall Through a 3 Step Haircare Regimen Across the Middle East
 
Vatika Launches Awareness Campaign to Address Hair Fall Through a 3 Step Haircare Regimen Across the Middle East

Nine Arab women influencers including @bibii63, @Maysanber, @reneeff and @sarahhmiladd_official join for the campaign that reached more than 30 million viewers


Dubai, UAE: October 15, 2020:  A common problem many women complain about in the Middle East region is hair fall. To help women take better care for their hair and prevent dry, weak hair prone to breakage, Vatika launched an awareness campaign with nine well-known Arabic women influencers from the UAE, Saudi Arabia, Kuwait, Bahrain, Jordan, Iraq, Lebanon and Libya. They were all asked to try Vatika’s three step hair care regimen using Vatika nature-based shampoo, followed by hair conditioner and finally a generous application of Oil replacement cream from root to the tip of the hair, after a hair wash. 


Kuwaiti influencer Bibi Alabdulmohsen (@bibii63) who participated in the campaign says: “I have suffered from hair loss frequently, so when Vatika team introduced me to their hair care regimen, I was keen to try it out. I used their Cactus enriched hair products and experienced a substantial reduction in hair fall.”
The campaign which ran for almost two months on Instagram, reached about 10 million users organically.  


Aashwi Verma, Senior Brand Manager, Vatika, says: “This Pan-Arab digital campaign will have an estimated reach of more than 30 million viewers with 50 million+ impressions. Working with influencers like Mays Anber (@Maysanber), TV presenter Renee Farah (@reneeff) and others with millions of followers across the MENA region, was a great way to reach many women facing hair loss issues and, educating them of our effective hair care regimen.”
Vatika has strived to maintain its reputation as a nature inspired brand, right from their product ingredients, to their marketing strategies.

 


Posted by : Dubai PR Network Editorial Team
Viewed 19764 times
PR Category : Lifestyle
Posted on : Thursday, October 15, 2020  1:55:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : My Review Of Laser Treatment And Spider Veins
Next Story : On The Hunt for Firmer, Younger Looking Skin?
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Herbal Essences Taps into Nature's most Powerful Ingredients with the new Potent Aloe Vera... [9553-Views]
The Most Inclusive Range of Primers to Offer 24hr Correction for Any Skin Type, Any Skin T... [9040-Views]
Unique Spatial Sound Technologies for Ambient Room-filling Sound with Sony's Latest Premiu... [8061-Views]
Hello 2021, HELLO, GOOD STUFF! with Essence [6970-Views]
Middle East Hotels Ready to Capitalise on Workation Trend, says ATM [6662-Views]
IRENA's World Energy Transition Day Kick-Starts Crucial Assembly Meeting [6105-Views]
Ogilvy Names James Kinney as Global Chief Diversity, Equity & Inclusion Officer and Chief ... [5916-Views]
Latest PGA Tour Winner Kevin Na Joins Strong American Contingent vying for 2021 Saudi Inte... [4801-Views]
How Small Travel & Tourism Business can Overcome COVID-19 Pandemic [4276-Views]
Join the A-Beauty Revolution with Sukin's Buy 2 Get 2 Limited Time Offer [3780-Views]
Danube Group Launches World's First Civil Defence Approved Alucopanel A1 Aluminium Composi... [3182-Views]
Jaguar Land Rover Mena Offers Customers Warranty Extension Lasting Up to 10 Years [3161-Views]
A New Wave of Coffee has Arrived at AlBarari [3018-Views]
Sony Middle East & Africa Launches Newest Addition to G Master™ Full-Frame Lens Series wit... [2911-Views]
Henrik Stenson Leads Past Winners' Delight for Omega Dubai Desert Classic Return [2886-Views]
Etihad Airways to Recommence Flights to Doha [2866-Views]
Dubai Sports Council Launch Dubai's First All-Schools Sports Tournament Series [2665-Views]
Abu Dhabi Delivers Knockout Opportunity for UFC Fight Island Triple Header Spectators to A... [2657-Views]
Wizz Air Abu Dhabi Commences Operations in Abu Dhabi [2640-Views]
Take Special Care of your Skin with Martiderm [2583-Views]
Dubai Shopping Festival's Highest Value Raffle Ever In Partnership With Idealz and W Motor... [2550-Views]
Ericsson: Smart Home Privacy: How to avoid ‘Data Paparazzi' [2517-Views]
Pampers Introduces the First Diaper Designed for Nighttime Wetness Protection and Un-inter... [2489-Views]
Jalabiyas – Epitome of Grandeur, Grace and Elegance [2288-Views]
Samsung Introduces a One-Stop Shop that Curates Every Step of Your Cooking Journey [2271-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories