United Arab Emirates, October 19, 2020: The launch of Galaxy® Dates was made possible by combining the expertise and technology of Chocodate®, developed and introduced by Mr. Fawaz Al Masri in 1992, and Galaxy® signature chocolate.
Mars is continuously exploring ways to improve the nutrition of their products without compromising quality and taste. This new innovation not only builds on Mars’ efforts to offer alternative choices but also builds on the legacy of the Notions Group Chocodate® which will help further grow the Chocolate Date category.
Like Mars, the Notions Group is a family owned business based in the UAE. Working on similar ethics, principles and values this collaboration between the Notions Group and Mars creates a strong foundation to build a long term mutual partnership. This, in turn, will enable more innovations to address alternative wholesome products for the Middle East Markets.
Fawaz Al Masri, Founder & CEO of Notions Group, commented 'I am flattered & excited to be entering into this association with MARS Inc. I've always been inspired by MARS and regarded it as a role model being a family owned company like our own, sharing how we both combine creativity, business ethics, and family values thus enjoying global leadership in our categories. Al Masri added, I feel proud and fulfilled that with Chocodate® having served consumers for 28 years around the world, MARS decision to have us produce Galaxy® Dates comes as a testament to the uniqueness of the product.'
Karim Chabara, General Manager of Mars GCC added: “The launch of Galaxy® Dates into the GCC is an exciting milestone into the Health & Wellness category. We are proud of partnering with Mr. Al Masri and the Notions Group to make this possible. The collaboration and innovation as well as our shared vision of what is possible sets a strong foundation for future platforms.”