Dubai PR Network, Online Press Release from Dubai and Middle East
 
Social Media & People(Entertainment)
Filter PR by
  
_# (The League's spirit): Combining the love of football with humor on Twitter
 
_# (The League's spirit): Combining the love of football with humor on Twitter

There were 91 million Tweets around the 2019-20 Saudi Professional League season


United Arab Emirates,  October 21, 2020:  According to recent research by Twitter, football is the most popular sport on the platform in Saudi Arabia, with fans taking to the platform to celebrate heart-pounding victories, watch live tournament analysis, or cheer for their teams. In fact, there were 91 million Tweets around the 2019-20 Saudi Professional League (SPL) season. .


As the much anticipated 2020-21 season of SPL kicked off, a campaign took place on Twitter to celebrate the return of football in a light-hearted way. Rolled out across three days, a group of Saudi comedians showcased the humorous side of football; Hatoon Al Kadi (@HatoonKadi), Ibrahim Alhajjaj (@Barmz_alHajjaj), Mohammed Alqahtani (@MohmdQhtani), and Nawaf Shobaili (@nshobaili).


Launched on Monday 19th October under the hashtag _# (The League’s Spirit), the first day of the campaign saw Twitter’s account in the Middle East (@TwitterMENA) invite the comedians to share their takes on their best SPL commentary moments. These were shared through voice Tweets, which add a more human experience to conversations and allowed the comedians to add their own personal style to the commentary. Currently being tested with people on iOS, everyone on Twitter is able to hear voice Tweets and reply to them, regardless if the feature is available to them or not. 


“Fans have always turned to Twitter to be part of the action in real time. We’re seeing the passion and energy of the football stadium now surging online. Twitter is where fans, players, experts and leagues weigh in with a range of viewpoints. With humor being a key element of Twitter conversation in Saudi, the _# campaign brought levity to a much anticipated event in the Kingdom.” said Kinda Ibrahim, Director of Media Partnerships, Middle East and North Africa, Twitter.

 

The focus of the second day of the campaign was around the much talked about Video Assistant Referee (VAR) technology. Throughout the last SPL season alone, there were more than 160,000 Tweets around VAR. The comedians created their own VAR moments through humorous video content shared on the platform. These illustrated real life scenarios of where VAR could come in handy, like to settle a challenge between friends, or to find out who really spilled the popcorn.

 

 


Posted by : Dubai PR Network Editorial Team
Viewed 3257 times
PR Category : Entertainment
Posted on : Wednesday, October 21, 2020  3:07:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Introducing New Messaging Features for Instagram
Next Story : Consumers Expect All Brands to Provide Wellness Offerings, N...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Discover Your Perfect Shade of Beige this Autumn/ Winter from Emilia-Romagna [2911-Views]
Celebrate the True Beauty of Emirati Scents this National Day with LOOTAH Perfumes [2903-Views]
"Be Flawless" for the Perfect Complexion [2690-Views]
Karl Lagerfeld Introduces a New Style in the Fall-Winter 2020 Eyewear Collection [2398-Views]
Union Coop Pays Tribute to the Brave Martyrs on Commemoration Day 2020 [2284-Views]
Now Open: Union Coop's Al Warqa City Mall is here [2144-Views]
Together With UAE [2103-Views]
Last Chance to avail Carrefour Friday's Unparalleled Discounts Across UAE [2091-Views]
SLC discusses role of government policies in achieving stable and quality legislation duri... [2087-Views]
Mall of the Emirates and Ski Dubai Launch Festive Activities [2001-Views]
Genesis Luxury Flagship SUV the GV80 Debuts in the Middle East & Africa [1935-Views]
Deep Losses Continue Into 2021 [1915-Views]
Festive Season at Al Maya Supermarkets [1915-Views]
DHA introduces NABIDH, Welcoming the future of Healthcare Excellence in Dubai [1915-Views]
Modon Completes Successful Demolition of Mina Plaza Towers [1820-Views]
Paymentology to Help Reshape the $5.4 Trillion Digital Payments Industry [1812-Views]
Empay, the World's First Contactless Instant Credit Lifestyle Payment Ecosystem, Launched ... [1783-Views]
Breastfeeding Friends Association marked World Prematurity Day [1771-Views]
International Air Connectivity Crisis Threatens Global Economic Recovery [1742-Views]
Al Maya Launches British Week in Dubai [1726-Views]
Rare Case of Bowel Obstruction, Treated Laparoscopically at Aster Hospital in Qusais, Allo... [1689-Views]
ENBD REIT Announces H1 NAV of USD 198 Million (USD 0.79 per share) [1681-Views]
Shoppers Can Spend and Win Big With Top Promotions Over 3 Day Super Sale Weekend [1648-Views]
Mina Rashid Retains Its Title as the World's Leading Cruise Port at the World Travel Award... [1648-Views]
Dubai Sports Council discuss Cooperation with Israeli Club Hapoel Tel Aviv [1644-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories