Dubai PR Network, Online Press Release from Dubai and Middle East
 
Arts, Cultural & Theatre(Entertainment)
Filter PR by
  
Ariel Middle East Hosted PodArt Over the Weekend
 
Ariel Middle East Hosted PodArt Over the Weekend

United Arab Emirates -  October 25, 2020:  Ariel Middle East - one of the world’s most recognisable laundry brands – merged Augmented Reality (AR) with abstract art through PodArt, a one of a kind experience over the weekend.

 
The event brought to life Ariel PODS - the innovative laundry care solution, designed to contain three products in one. The interactive art installation took place over three days and welcomed hundreds of friends across two unique locations, JBR and City Walk.
 
Ramy Tarshouby, Marketing & Commercial Director at Procter & Gamble Middle East said: “We were excited to see people come together in a socially distanced manner and interact with Ariel PODS and the art installations over this weekend. The feedback so far has been brilliant, especially about the combination of technology and art to bring the brand to life.”
 
The pieces of art were created by two local Dubai artists, Paul Bruwer and Dreams of Grandeur in collaboration with Ariel Middle East, and the vivid collection were brought to life via an immersive AR experience on people's mobile phones. This event celebrated the ease of using Ariel PODS and the product’s innovative 3in1 benefit. 
 


Posted by : Dubai PR Network Editorial Team
Viewed 2544 times
PR Category : Entertainment
Posted on : Sunday, October 25, 2020  3:18:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Dubai Culture Organises 11th Edition of the Festival
Next Story : Ariel Podart, an Interactive and Free Art Installation Happe...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Discover Your Perfect Shade of Beige this Autumn/ Winter from Emilia-Romagna [2907-Views]
Celebrate the True Beauty of Emirati Scents this National Day with LOOTAH Perfumes [2890-Views]
"Be Flawless" for the Perfect Complexion [2677-Views]
Karl Lagerfeld Introduces a New Style in the Fall-Winter 2020 Eyewear Collection [2394-Views]
Union Coop Pays Tribute to the Brave Martyrs on Commemoration Day 2020 [2280-Views]
Now Open: Union Coop's Al Warqa City Mall is here [2128-Views]
Together With UAE [2099-Views]
Last Chance to avail Carrefour Friday's Unparalleled Discounts Across UAE [2083-Views]
SLC discusses role of government policies in achieving stable and quality legislation duri... [2079-Views]
Mall of the Emirates and Ski Dubai Launch Festive Activities [1997-Views]
Genesis Luxury Flagship SUV the GV80 Debuts in the Middle East & Africa [1931-Views]
Deep Losses Continue Into 2021 [1911-Views]
DHA introduces NABIDH, Welcoming the future of Healthcare Excellence in Dubai [1911-Views]
Festive Season at Al Maya Supermarkets [1906-Views]
Modon Completes Successful Demolition of Mina Plaza Towers [1816-Views]
Paymentology to Help Reshape the $5.4 Trillion Digital Payments Industry [1808-Views]
Empay, the World's First Contactless Instant Credit Lifestyle Payment Ecosystem, Launched ... [1779-Views]
Breastfeeding Friends Association marked World Prematurity Day [1767-Views]
International Air Connectivity Crisis Threatens Global Economic Recovery [1734-Views]
Al Maya Launches British Week in Dubai [1722-Views]
Rare Case of Bowel Obstruction, Treated Laparoscopically at Aster Hospital in Qusais, Allo... [1685-Views]
ENBD REIT Announces H1 NAV of USD 198 Million (USD 0.79 per share) [1677-Views]
Shoppers Can Spend and Win Big With Top Promotions Over 3 Day Super Sale Weekend [1644-Views]
Mina Rashid Retains Its Title as the World's Leading Cruise Port at the World Travel Award... [1644-Views]
Dubai Sports Council discuss Cooperation with Israeli Club Hapoel Tel Aviv [1640-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories