August 04, 2021: Imagine a world in which every woman uses her power to change the world for the better. This is the inspiration behind the new #MouawadWomenWithPower campaign launched by Mouawad.
Set in the surroundings of Al Habtoor Polo Resort & Club, Dubai, the photoshoot features stunning models wearing unique Mouawad masterpieces, alongside horses, which as well as playing a strong role in Arabian cultural traditions allude to notions of strength, wisdom and liberty.
Mouawad Co-Guardians Fred, Alain and Pascal Mouawad commented: “The #MouawadWomenWithPower campaign invites every woman to believe in their potential and advocates for women’s rights in every country. Al Habtoor, with its Andalusian design, is the perfect setting to serve as a reminder of the great possibilities when cultures, such as traditional Arab and European, meet. Mouawad believes firmly that as countries of the Gulf continue on their paths of diversification of their economies, greatness can be achieved through giving women their rights to create a better future.”
The jewelry featured in the photoshoot consists of unique masterpieces, featuring incredible natural gemstones, including sapphire, topaz, rubellite and diamond, in mesmerizing designs. Each jewelry suite exudes its own power, reminding its wearer of their destiny to dazzle and bring light to the world.