Dubai PR Network, Online Press Release from Dubai and Middle East
 
Mall, Retail & Hospitality(Real Estate & Retail)
Filter PR by
  
THAT Concept Store Partners with You Better Fly to Create a Unique Pop-Up Sneaker Experience
 
THAT Concept Store Partners with You Better Fly to Create a Unique Pop-Up Sneaker Experience
· The new display showcases 100 styles of the most sought-after sneakers 
· Fan favourites include Air Jordans, Yeezy Boosts and Adidas Sliders  
 
Dubai, United Arab Emirates, September 5th, 2021: THAT Concept Store, the revolutionary retail destination from Majid Al Futtaim, is transforming its physical footprint to curate a dedicated space for sneakerheads. Together with You Better Fly, the UAE’s luxury sneaker marketplace, the store has launched a special assortment of collectors’ items and sneakers from the world’s leading brands including Nike, Adidas and Medicom. 
 
Dedicated to sneakerhead culture, a special, shoppable display has replaced the Ayyam Gallery on Level 2 of THAT Concept store in Mall of the Emirates. Styles now available to buy as part of the You Better Fly collaboration include premium footwear such as Air Jordans, Yeezy Boosts and Adidas Sliders, offering a one-of-a-kind shopping experience up until October 31st. 
 
To mark the launch, THAT Concept Store has partnered with various influential figures in the fashion and lifestyle industry to share their favourite styles. Every shoe has a story, with content and podcasts being created around each unique piece. These include collectible toys from the world-renowned graffiti artist, KAWS, and niche art pieces from Virgil Abloh of Off-White to name a few. 


Posted by : Dubai PR Network Editorial Team
Viewed 5338 times
PR Category : Real Estate & Retail
Posted on : Sunday, September 5, 2021  12:18:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Union Coop Emiratization Efforts: More than 72% of Senior Po...
Next Story : Last Chance for Students to Pick Up Great Back to School Dea...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Korean Food Gains Global Acceptance with 4% Market Share and US$10 BN Revenue in Target Ma... [24793-Views]
Al Ansari Exchange sees surge in non-resident transactions in first 10 days of Expo 2020 [23493-Views]
For Every Story, For Every Me [8479-Views]
The Tonda PF Collection- A Purist's Delight for Those in the Know [7950-Views]
Big Crown ProPilot Big Date Bronze- Flair Time [7380-Views]
Global Music Stars Relaunch Pandora ME for the Creative Next Generation [7093-Views]
TURKEY'S Rumeysa Gelgi is warded GUINNESS WORLD RECORDS™ Title for Tallest Woman Living wi... [6613-Views]
LG Releases Preliminary Earnings For Third-Quarter 2021 [6166-Views]
Pandora Introduces New Limited-Edition Charm in Support of Unicef [5309-Views]
Wash Day Essentials: The Only Collection You'll Need for Perfect Curls [4834-Views]
Malabar Gold & Diamonds Launches ‘Bella Collection' – Dazzling 22k Gold Jewellery Curated... [3846-Views]
TCS Saudi Arabia Wins World Leadership Congress Award [3592-Views]
OMEGA Reveals the Secret of James Bond's Watch [3579-Views]
Arab Fashion Week Celebrates its Return to Physical Shows at Dubai Design District [3436-Views]
Aster Hospitals UAE Launches Oncology Centre in Dubai [3284-Views]
Jaguar Land Rover Trials World-first Digital Supply Chain for Leather Using Blockchain Tec... [3136-Views]
Germany Lifts Travel Restrictions for GCC Travellers [3100-Views]
Hitachi Energy goes Live [3001-Views]
Leading Cloud Managed Service Provider G7 CR Technologies to Launch STAB Program for ISVs ... [2981-Views]
Hyundai Motor Signals Carbon Neutral Commitment through New ‘Expecting Generation One' Cam... [2972-Views]
Etihad Raises US$1.2 Billion in First Sustainability-Linked ESG Loan in Global Aviation [2964-Views]
UAE to Form Women's World Tour Team Exciting Project Set to Launch for 2022 [2903-Views]
Boom of Attendance at WHITE Milano. Over 13,000 visitors, 85% of whom were buyers. [2866-Views]
Kristina Fidelskaya — Spring / Summer 2022 'Peace' Collection [2849-Views]
Oblique Creations Showcases the A/W 21 Collection in Dubai [2849-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories