September 18, 2021: Following the resumption of sports activities in the UAE, cricket fans are looking forward to the 14th edition of the Twenty 20 (T20) cricket tournament which will kick off in the UAE after its postponement in May. In line with this, Mai Dubai, the leading bottled water company fully owned by the Dubai Electricity and Water Authority (DEWA), has announced that it is the official sponsor for four of the participating teams.
The cricket extravaganza will run from September 19 until October 15 and begin with an exciting game between Mumbai Indians and Chennai Super Kings.
This is Mai Dubai's second year as the official water partner of the defending champion Mumbai Indians, led by Rohit Sharma; Kolkata Knight Riders, a power packed side, led by skipper Eoin Morgan; and Sunrisers Hyderabad, which has one of the best bowling attacks, led by Kane Williamson.
Furthermore, this year represents Mai Dubai's first collaboration with the inaugural champions of the competition, Rajasthan Royals, a team that is well placed to fight for a top-four finish and is led by the dashing Sanju Samson.
Alexander van ’t Riet, CEO, Mai Dubai said: “We are pleased to continue our partnership with three of the participating teams and welcome the recent team addition. Mai Dubai is proud to be a brand partner of these exceptional squads. We have always been supportive of sport activities and through T20 cricket we welcome the opportunity to continue to promote healthy lifestyles. We wish all the competing teams the best of luck and all the fans an exciting season.”
Speaking of the partnership, a Mumbai Indians spokesperson said, “We are thrilled to have Mai Dubai as our water partner for the second year in a row. With the event shifting to the UAE, it is delightful to have established the support of a prestigious local brand once again. We look forward to a successful collaboration with them this season.
Mr. K. Shanmugham, CEO, Sunrisers Hyderabad, commented, “We are very excited to partner Mai Dubai for the forthcoming season of the Indian Premier League. Mai Dubai is an eminent brand in UAE and we see a strategic alignment with them. With their solid presence in the country, we hope to establish an incredibly strong connect with the cricket fans here.”
Chandni Malhotra, General Manager – Strategic Partnerships and Alliances, Rajasthan Royals added, “With an ever-growing presence around the globe, our franchise has transformed into an ideal avenue for both Indian and International brands, and pursuant to that, we are thrilled to welcome Mai Dubai as a brand partner for the forthcoming season of the world’s biggest cricket competition. At Rajasthan Royals, we follow the highest standards when it comes to providing our players with essentials and services, and with this association, we have been given an assurance of always having the best quality water available for our franchise. We are also very excited for our fans in the UAE, who will have the opportunity of owning co-branded products and show their support for our team.”
The games will be held at the three venues in the UAE - Abu Dhabi, Dubai & Sharjah